1::Multi-Channel
Commerce Project
Role: Lead UX Architect
Customer: One of the largest
American supermarket chains in
the ...
1::My Role
•

2011: Articulate the company’s first e-commerce web & mobile experiences
•

•

Oversee the Creative based on ...
1::My Work (2011)
•

Web & Mobile Wireframes (Visio)

•

Information Architecture (Visio)
1::My Work (2013-14)
•

Clickable Web & Mobile Wireframes
•

•

•

!
 

Web - 978 grid: http://oacpon.axshare.com/ Passwor...
2::Site Relaunch
(Responsive) Project
Role:Lead UX Architect, Creative
Lead, Project Manager
Customer:SMITH.co
Industry: A...
2::My Role & My Work
•

2013: Lead the relaunch of the corporate site:
•

•

Work with the Chief Experience Officer to lead ...
3::Customer
Engagement
Platform Project
Role: Lead UX Architect
Customer: International
foodservice provider
Industry: Man...
3::My Role
•

2011: Lead the UX for a Customer Engagement Platform (multisite & omni-channel):
•

•

Oversee the Creative ...
3::My Work (2011)
•

User Flows & Web Wireframes (Visio)

•

Creative Supervision

•

Usability Requirements
!
!

!
 

!
3::My Work (2012-13)
•

Mobile Wireframe Enhancements
•

•

Web & Mobile Site Reviews
!

!
 

Prototype: http://98g077.axs...
Other projects & references
2011
•

Tejuri eMall (U.A.E) - Custom Business Tools: http://www.tejuri.com/en/home

•

HRDire...
Thank You :: Merci

“If you can’t explain it simply, you don’t
understand it well enough.”
- Albert Einstein
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Senior UX Architect

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Senior UX Architect

  1. 1. 1::Multi-Channel Commerce Project Role: Lead UX Architect Customer: One of the largest American supermarket chains in the United States. Industry: Retail - Fortune 500 Company Years: 2011-ongoing
  2. 2. 1::My Role • 2011: Articulate the company’s first e-commerce web & mobile experiences • • Oversee the Creative based on existing brand guidelines • • Create Web & Mobile Wireframes Oversee the HTML Development 2013-14: Refresh the current experiences to include a broader product catalog, with new search & marketing capabilities • Create Web & Mobile Wireframes • Collaborate & coordinate the creative execution with their Marketing group • Help develop flows and scenarios for Web usability testing • Oversee the development of the Usability prototype
  3. 3. 1::My Work (2011) • Web & Mobile Wireframes (Visio) • Information Architecture (Visio)
  4. 4. 1::My Work (2013-14) • Clickable Web & Mobile Wireframes • • • !   Web - 978 grid: http://oacpon.axshare.com/ Password: uxandco Mobile - 320 grid: http://lvv7z1.axshare.com/ Password: uxandco Usability Testing Flows Scenarios • User scenarios: http://oacpon.axshare.com/ Password: uxandco
  5. 5. 2::Site Relaunch (Responsive) Project Role:Lead UX Architect, Creative Lead, Project Manager Customer:SMITH.co Industry: Advertising Agency Years: 2013
  6. 6. 2::My Role & My Work • 2013: Lead the relaunch of the corporate site: • • Work with the Chief Experience Officer to lead the creative team • Lead the creative and technical requirements (SiteCore implementation) • • Create Web & Mobile Wireframes for a responsive experience Oversee the solution development & deliver site within time & budget Clickable Wireframes (includes web & mobile) • Prototype: http://tho1hu.axshare.com/ • Live site: www.smith.co
  7. 7. 3::Customer Engagement Platform Project Role: Lead UX Architect Customer: International foodservice provider Industry: Managed Services Fortune 500 Company Years: 2011-12
  8. 8. 3::My Role • 2011: Lead the UX for a Customer Engagement Platform (multisite & omni-channel): • • Oversee the Creative Deliverables (Moodboards, Visual Design System, Style Guides) • • Create Web Wireframes Oversee the HTML Development 2012-13: site reviews, enhancement and mobile work • Collaborate with the VP of Experience Design on Mobile Wireframes • Participate to objective evaluations of existing sites • Oversee the initiative to make the platform responsive
  9. 9. 3::My Work (2011) • User Flows & Web Wireframes (Visio) • Creative Supervision • Usability Requirements ! ! !   !
  10. 10. 3::My Work (2012-13) • Mobile Wireframe Enhancements • • Web & Mobile Site Reviews ! !   Prototype: http://98g077.axshare.com/ Password: uxandco !
  11. 11. Other projects & references 2011 • Tejuri eMall (U.A.E) - Custom Business Tools: http://www.tejuri.com/en/home • HRDirect - Content & Commerce: http://www.hrdirect.com 2010 • Pierre Marcolini (Belgium) - multilingual e-boutique: http://www.marcolini-eboutique.com/en-gb/ • Nestlé Nutrition Store (US) - Content & Commerce support: http://www.nestlenutritionstore.com/ 2009 • Sam’s Club and Walmart Supercenter (Mexico - updated since) - Content & Commerce: http://www.sams.com.mx/
 http://www.walmart.com.mx/ • PowerBar e-store (Germany & UK - not online anymore)
  12. 12. Thank You :: Merci “If you can’t explain it simply, you don’t understand it well enough.” - Albert Einstein
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