第5回WebUX研究会「ユーザエクスペリエンスのためのストーリーテリング」part3 ストーリーを作る

5,761 views
5,786 views

Published on

Published in: Design, Technology, Business
0 Comments
8 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,761
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
35
Comments
0
Likes
8
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • 第5回WebUX研究会「ユーザエクスペリエンスのためのストーリーテリング」part3 ストーリーを作る

    1. 1. 5 WebUX UX Tokyo
    2. 2. Experiences 2011.3 - current Zynga Japan Lead User Researcher 2006.4 - 2011.3 1999.4 - 2006.3Toshiyuki Maeda as 2010.11 - current UX, Strategist UX Tokyo
    3. 3. sample story
    4. 4. 5
    5. 5. 56
    6. 6. 56
    7. 7. 51.2.3.4.5.
    8. 8. 5 Perspective
    9. 9. =
    10. 10. ” ”••
    11. 11. 5 Context
    12. 12. ••
    13. 13. 5 -
    14. 14. •• 11••
    15. 15. ••
    16. 16. •••••
    17. 17. ••
    18. 18. •• 1960 → 1990 →•
    19. 19. -5
    20. 20. 5 Character
    21. 21. • → • → •72 →→
    22. 22. • → VS 4 7• → 80 →
    23. 23. 5 Imagery
    24. 24. ••
    25. 25. [ ] 5 [ ][ ] [ ] [ ] [ ] ( ) [ ]
    26. 26. 5 Language
    27. 27. • v.s•
    28. 28. 51.2.3.4.5.
    29. 29. 1.2.3.
    30. 30. 56
    31. 31. →→31
    32. 32. Prescriptive Easy “X Y Z” Hero “ ” HardFamiliar to Foreign Easy Framed Normal Layered NormalContextual Interludes Hard
    33. 33. - Prescriptive General 32 2 Acme Acme Acme
    34. 34. - Layered
    35. 35. -••
    36. 36. - 1,258 1 20 9 2 3 4 9 5
    37. 37. - Sample Story
    38. 38. -• • •→ →
    39. 39. - Hero
    40. 40. Joseph Campbell (1904-1987) …
    41. 41. -Quesenbery, Whitney; Brooks, Kevin. 2010. Storytelling for User Experience. New York: Rosenfeld Media
    42. 42. Lego
    43. 43. !t_maedatoshiyuki.maeda
    44. 44. Appendix
    45. 45. • =••• ≒••••••
    46. 46. - Prescriptive General 32 2 Acme Acme Acme
    47. 47. -•• 1,258 1 20 9 2 3 4 9 5

    ×