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第5回WebUX研究会「ユーザエクスペリエンスのためのストーリーテリング」part3 ストーリーを作る
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第5回WebUX研究会「ユーザエクスペリエンスのためのストーリーテリング」part3 ストーリーを作る

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  • Transcript

    • 1. 5 WebUX UX Tokyo
    • 2. Experiences 2011.3 - current Zynga Japan Lead User Researcher 2006.4 - 2011.3 1999.4 - 2006.3Toshiyuki Maeda as 2010.11 - current UX, Strategist UX Tokyo
    • 3. sample story
    • 4. 5
    • 5. 56
    • 6. 56
    • 7. 51.2.3.4.5.
    • 8. 5 Perspective
    • 9. =
    • 10. ” ”••
    • 11. 5 Context
    • 12. ••
    • 13. 5 -
    • 14. •• 11••
    • 15. ••
    • 16. •••••
    • 17. ••
    • 18. •• 1960 → 1990 →•
    • 19. -5
    • 20. 5 Character
    • 21. • → • → •72 →→
    • 22. • → VS 4 7• → 80 →
    • 23. 5 Imagery
    • 24. ••
    • 25. [ ] 5 [ ][ ] [ ] [ ] [ ] ( ) [ ]
    • 26. 5 Language
    • 27. • v.s•
    • 28. 51.2.3.4.5.
    • 29. 1.2.3.
    • 30. 56
    • 31. →→31
    • 32. Prescriptive Easy “X Y Z” Hero “ ” HardFamiliar to Foreign Easy Framed Normal Layered NormalContextual Interludes Hard
    • 33. - Prescriptive General 32 2 Acme Acme Acme
    • 34. - Layered
    • 35. -••
    • 36. - 1,258 1 20 9 2 3 4 9 5
    • 37. - Sample Story
    • 38. -• • •→ →
    • 39. - Hero
    • 40. Joseph Campbell (1904-1987) …
    • 41. -Quesenbery, Whitney; Brooks, Kevin. 2010. Storytelling for User Experience. New York: Rosenfeld Media
    • 42. Lego
    • 43. !t_maedatoshiyuki.maeda
    • 44. Appendix
    • 45. • =••• ≒••••••
    • 46. - Prescriptive General 32 2 Acme Acme Acme
    • 47. -•• 1,258 1 20 9 2 3 4 9 5