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Cmu Accounts
Cmu Accounts
Cmu Accounts
Cmu Accounts
Cmu Accounts
Cmu Accounts
Cmu Accounts
Cmu Accounts
Cmu Accounts
Cmu Accounts
Cmu Accounts
Cmu Accounts
Cmu Accounts
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Cmu Accounts

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CMU Accounts

CMU Accounts

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  • 1. CMU Accounts Fall 2007
  • 2. The College of Letters & Science
  • 3. GOAL OF THIS STUDY <ul><li>Looking to reinforce a FOCUS for the college, to better promote the things that the college does well and to discover which areas need to be worked on. </li></ul>
  • 4. Conducting a brand audit for the college <ul><li>Discover how to best communicate the brand and how to link it in a common way to all groups. </li></ul><ul><li>End result: Create a PUBLIC RELATIONS plan for both internal and external </li></ul><ul><li>Will be focusing on employers, parents, and alumni </li></ul>
  • 5. 3 Steps To Follow . . . <ul><li>Create an advisory group </li></ul><ul><li>Conduct interviews with 40-50 students, faculty, administrators, employers and alumni </li></ul><ul><li>Based on the interview responses - - create and conduct survey </li></ul>
  • 6. AMA Case Competition <ul><li>Objective: Develop a marketing plan for McGraw Hill Higher Education </li></ul><ul><ul><li>Promote McGraw Hill’s website as a e-commerce portal for students </li></ul></ul><ul><ul><ul><li>Increase traffic and sales on the website </li></ul></ul></ul><ul><ul><ul><li>Develop relationships with students </li></ul></ul></ul><ul><ul><li>Better understand decision making process of students’ book buying </li></ul></ul><ul><ul><li>Investigate teaching supplements and new technology in the industry </li></ul></ul>
  • 7. AMA Case Competition <ul><li>How we’re going to do it: </li></ul><ul><ul><li>Primary and secondary research </li></ul></ul><ul><ul><ul><li>Industry research </li></ul></ul></ul><ul><ul><ul><li>Focus groups </li></ul></ul></ul><ul><ul><ul><li>Surveys </li></ul></ul></ul><ul><ul><ul><ul><li>Students </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Faculty </li></ul></ul></ul></ul><ul><ul><li>Brainstorming </li></ul></ul><ul><ul><li>Lots of creativity! </li></ul></ul><ul><li>Who we need: </li></ul><ul><ul><li>YOU!!! </li></ul></ul><ul><ul><ul><li>We need as many students to do a variety of activities: focus groups, surveys, etc </li></ul></ul></ul><ul><ul><li>If you’d like to help us out, gain valuable experience, and boost your resume all at once contact… </li></ul></ul><ul><ul><ul><li>Sean O’Brien [email_address] </li></ul></ul></ul>
  • 8. SASD Tagline <ul><li>Objectives: (1) Develop a tagline that resonates with our stakeholders and communicates their key attributes. (2)Develop a tagline that sets us apart and positions us against our competitors. (3)Determine which tagline our stakeholders preferred and why. </li></ul><ul><li>Method: Research, Surveys, Interviews, Callings, Focus Groups </li></ul>
  • 9. SASD Open Enrollment <ul><li>Objectives: (1)Determine the general level of understanding of the Wisconsin Public School Open Enrollment process. (2)Determine what motivates parents to seek out a school district other than their resident district. (3)Determine what motivates parents/students to leave the SASD to attend another school district. (4)Determine how long it takes parents/students to decide to apply and/or enroll in a school district other than their resident district. </li></ul><ul><li>Method: Research, Surveys, Interviews, Callings, Focus Groups </li></ul>
  • 10. We need you!  <ul><li>Need members who are: Looking for experience, interested, and available. </li></ul><ul><li>Tasks: Performing callings and interviews. </li></ul><ul><li>In need of 15 – 20 people. </li></ul>
  • 11. HealthNet of Janesville <ul><ul><li>Networking </li></ul></ul><ul><ul><li>Create a committee dedicated to finding more volunteers (ex: physicians, doctors, dentists) </li></ul></ul><ul><ul><ul><li>Need at least 5 ppl. </li></ul></ul></ul><ul><ul><li>Find money and fundraising opportunities </li></ul></ul>
  • 12. HealthNet of Janesville <ul><li>Website </li></ul><ul><li>Rebuilding their main marketing tool </li></ul><ul><li>Brian would LOVE help – if know anything about designing a website please let him know </li></ul><ul><ul><li>Preferably 1 to 2 ppl. </li></ul></ul>
  • 13. HealthNet of Janesville <ul><li>Public Relations </li></ul><ul><li>Press Releases </li></ul><ul><ul><li>Need 2 ppl. </li></ul></ul><ul><li>Student Involvement (Community Service) </li></ul><ul><ul><li>Anyone who wants to help </li></ul></ul>

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