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Cmu Accounts

Cmu Accounts



CMU Accounts

CMU Accounts



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    Cmu Accounts Cmu Accounts Presentation Transcript

    • CMU Accounts Fall 2007
    • The College of Letters & Science
      • Looking to reinforce a FOCUS for the college, to better promote the things that the college does well and to discover which areas need to be worked on.
    • Conducting a brand audit for the college
      • Discover how to best communicate the brand and how to link it in a common way to all groups.
      • End result: Create a PUBLIC RELATIONS plan for both internal and external
      • Will be focusing on employers, parents, and alumni
    • 3 Steps To Follow . . .
      • Create an advisory group
      • Conduct interviews with 40-50 students, faculty, administrators, employers and alumni
      • Based on the interview responses - - create and conduct survey
    • AMA Case Competition
      • Objective: Develop a marketing plan for McGraw Hill Higher Education
        • Promote McGraw Hill’s website as a e-commerce portal for students
          • Increase traffic and sales on the website
          • Develop relationships with students
        • Better understand decision making process of students’ book buying
        • Investigate teaching supplements and new technology in the industry
    • AMA Case Competition
      • How we’re going to do it:
        • Primary and secondary research
          • Industry research
          • Focus groups
          • Surveys
            • Students
            • Faculty
        • Brainstorming
        • Lots of creativity!
      • Who we need:
        • YOU!!!
          • We need as many students to do a variety of activities: focus groups, surveys, etc
        • If you’d like to help us out, gain valuable experience, and boost your resume all at once contact…
          • Sean O’Brien [email_address]
    • SASD Tagline
      • Objectives: (1) Develop a tagline that resonates with our stakeholders and communicates their key attributes. (2)Develop a tagline that sets us apart and positions us against our competitors. (3)Determine which tagline our stakeholders preferred and why.
      • Method: Research, Surveys, Interviews, Callings, Focus Groups
    • SASD Open Enrollment
      • Objectives: (1)Determine the general level of understanding of the Wisconsin Public School Open Enrollment process. (2)Determine what motivates parents to seek out a school district other than their resident district. (3)Determine what motivates parents/students to leave the SASD to attend another school district. (4)Determine how long it takes parents/students to decide to apply and/or enroll in a school district other than their resident district.
      • Method: Research, Surveys, Interviews, Callings, Focus Groups
    • We need you! 
      • Need members who are: Looking for experience, interested, and available.
      • Tasks: Performing callings and interviews.
      • In need of 15 – 20 people.
    • HealthNet of Janesville
        • Networking
        • Create a committee dedicated to finding more volunteers (ex: physicians, doctors, dentists)
          • Need at least 5 ppl.
        • Find money and fundraising opportunities
    • HealthNet of Janesville
      • Website
      • Rebuilding their main marketing tool
      • Brian would LOVE help – if know anything about designing a website please let him know
        • Preferably 1 to 2 ppl.
    • HealthNet of Janesville
      • Public Relations
      • Press Releases
        • Need 2 ppl.
      • Student Involvement (Community Service)
        • Anyone who wants to help