Google Analytics
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Google Analytics



Have you ever wondered who looks at your website, what they find interesting on your site or how they found it? Well, there’s a web tool exactly for this purpose! Google Analytics tracks how people ...

Have you ever wondered who looks at your website, what they find interesting on your site or how they found it? Well, there’s a web tool exactly for this purpose! Google Analytics tracks how people interact with your websites, so that you can make decisions on how to direct traffic and make your websites more effective. Also, use it in combination with AdWords to place effective advertising across the web.

Come and hear James Wilkinson describe how easy it is to increase traffic and follow your users’ paths through your website. He’ll describe how Google Analytics tracks visitor behaviours and how to maximize their visiting time.

The Digital Media Lecture Series brings leading scholars, forward thinkers and experts in the field of digital media. This series will explore digital media, technology and innovation.



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  • Hello everyone I’m James Wilkinson, I am the web developer here at the Waterloo Stratford Campus, and today I am going to give you a brief explanation of what Google Analytics and Webmaster Tools are and then dive into the programs and show you around so you can leave here with a solid understanding on how to read the data that will come in. We will not be covering getting Google Analytics on your website as that will be a different process for everyone. So lets dive in!
  • What is Google analytics?Google analytics is a very powerful and FREE tool to track what users are doing on your website, how they got there, demographic information about them, where they are running into troubles on your site and much more.
  • So why bother with Google analytics? Well without it you are missing out on a plethora of information on your users like mentioned before, Google analytics can track whether or not your social media campaigns are working through using special links, it can give you assessments your websites speed, most popular search terms, where your users are leaving the most, and where they are staying the longest.
  • So how does it work? When you sign up for Google Analytics you will be given an asynchronous piece of JavaScript that will need to be placed on ever page of your website, if you are using a CMS this should be a relatively easy task, if not you may want to think of moving into a CMS but that is a whole different talk. Once this code is on your site, once a user enters your website a tracker is essentially placed on them, this tracker DOES NOT collect any personal data like IP addresses and form inputs so you do not have to worry about privacy concers, every action your user takes will be recorded up until them leaving your website. This all happens behind the scenes and your user wont realize anything is happening
  • So what about Google Webmaster tools? This is a tool that compliments Google Analytics very well. This tool helps provide more in-depth assessments into how well your website is performing in search engines, turns on the ability to see real-time stats in Google Analytics, shows you who is linking to your site, over where a user actually came from, and of course lets you know if any of your SEO efforts are failing through broken links, or poor keyword choices. I recommend you get Google Analytics up and going and then with the same account set up your webmaster tools, this way they will link together with minimal effort.
  • So before I dive into the interface and show you around how to read all the data you get, we are going to need to cover a few very important terms. Don’t worry if you don’t catch what I say on each of these as I will be repeating it throughout the talk.Visits: this is how many times your site was opened up in someone's web browser – This is a count of personsUnique Visitors: this how many times your site was opened by someone who has NEVER been to your site before
  • Pageviews: This is how many times a page was opened (this is like visits but includes if a visitor hits the same page more than once in their visit)Pages/Visit: This is how many pages your visitor looked at (on average)
  • Avg. time on site – This one is pretty easy, it is the aver time your visitor spent on your site.
  • Bounce rate – The easiest way to think of this one is like a tennis ball. I through the ball, it lands, and then bounces back. On a visitor level this is the percentage of times that a visitor came into your site, landed on ONE page, and then left right after that. Compared to the next one
  • Exits: This relates to how many people left your site, on the particular piece of content you will be looking at in Google analytics.
  • So with those covered lets jump right in!

Google Analytics Google Analytics Presentation Transcript

  • Google Analytics James Wilkinson
  • What is Google Analytics?
  • Why use it?• User tracking• Social Media tracking• Web site assessments• Global demographic information
  • How does it work?• Placing tracking code on each web page – No privacy concerns• User enters page. Interacts. Leaves. – All tracked unobtrusively
  • Google Webmaster Tools• Compliments Google Analytics• Provides feedback – Broken links – Real time site usage – Sites linking to you – Search engine error alerts
  • Glossary• Visits – Number of people visiting your site• Unique Visitors – Number of people visiting your site, who have never been there before
  • Glossary• Page views – The number of times a page was viewed – Includes repeat views of that page by the same visitor• Pages/Visit – How many pages each visitor views on average
  • Glossary• Avg. Visit Duration – The average amount of time a visitor spends on your site – Should be at least 1 minute, 3-5 minutes is best for information sites, over 5 minutes for blogs
  • Glossary• Bounce Rate – The percentage of people who came to your website and left without opening other pages• New Visits – The percentage of visitors who have never been to your site before
  • Glossary• Exit – The percentage of visitors leaving your website from that particular page
  • WALKTHROUGH Recorded for future reference
  • Thank You• Twitter: @jerw• E-mail:• Phone: 519-888-4567 x23014•