Blogging Pains Kayleigh Platz Social Media Specialist
Agenda•   Introduction to blogging•   The blogging community•   Blog platforms•   Inspiration•   Tips and Tricks•   Questi...
Introduction to Blogging• What is it?• Who does it?• Why do it?
What is it?• Text, image, sound,  video• Recorded entries,  musings, posts• Platforms for shared  conversations• Open and ...
Who Does it?•   Businesses•   Charities•   Individuals•   Children•   Animals
Why Do It?•   To record your thoughts•   To share your knowledge•   As a creative outlet•   To make a living [note: a lot ...
The Blogging Community               •   Geographical               •   Interest-based               •   Business-based   ...
Geographical Blogging• Blogging focused around a specific area or  region• Community based blogs help spread  awareness to...
rqmagazine.com
Interest-based Blogging• A blog based           – Food  around a specific      – Fashion/ lifestyle  theme, group, cultur ...
Glutenfreegoddess.blogspot.com
www.bakerella.com
Cupcakesandcashmere.com
Thesartorialist.com
Business-based Blogging• Many corporations and small businesses  blog• Why?  – Powerful way to introduce the human life   ...
Lovetinydevotions.com/blog
Online Diary• The original web log• Updates on a person’s thoughts,  experiences and life
Blog Platforms•   WordPress•   Blogger•   Tumblr•   Twitter•   YouTube•   All of these have free and some have paid    opt...
WordPress   See your    pages,  comments   and tags              Stats let you see               when you are             ...
Blogger          In most blog              platforms you can              switch between a               html view and a  ...
Blogger   This is the Blogger view if you have a  gmail account. Same features but with a                cleaner look.
Tumblr         Tumblr lets           people            leave            photo           replies
Twitter   When you start to compose a tweet, the text box expands andyou have other posting   options including    adding ...
YouTube          Your videos don’t have          to be edited fancy. You          can record straight          from your c...
Inspiration• Your reading list   – Grow your own list of     favourite blogs• Share and care   – Interact with other     b...
Tips and Tricks•   Equipment needed•   Make it your own•   Scheduling•   Time•   Sharing the word
Equipment Needed•   A computer•   You!•   A blog account•   Other sprinkles    – A photo/ video camera    – Photo editing ...
Make It Your Own• Look and feel          • Writing for the web• Personal brand           – Short sentences  – Write for yo...
Scheduling• Many blog platforms allow you to schedule  a post to be published once it’s written  – Helps you track when yo...
Time• Blogging does take a time commitment• The writing process takes time• Adding pictures, hyperlinks, videos takes  tim...
Sharing the Word• If your blog is      • If you want more  personal, you may      readers – spread  only share the link   ...
Questions?               Kayleigh Platz           kplatz@uwaterloo.ca      stratfordcampus.uwaterloo.cahttp://stratfordcam...
Your Turn!• You’ll need:  – A name  – A domain  – An idea• Remember to  – Add hyperlinks  – Give credit where credit is due
Blogging pains
Blogging pains
Blogging pains
Blogging pains
Blogging pains
Blogging pains
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Blogging pains

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Blogging, either professionally or personally, is a fun and easy way to express yourself online. Learn how to pick the right blogging platform, write for the web, and share your content. No coding experience is required!

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Blogging pains

  1. 1. Blogging Pains Kayleigh Platz Social Media Specialist
  2. 2. Agenda• Introduction to blogging• The blogging community• Blog platforms• Inspiration• Tips and Tricks• Questions• Dive in – hands-on time!
  3. 3. Introduction to Blogging• What is it?• Who does it?• Why do it?
  4. 4. What is it?• Text, image, sound, video• Recorded entries, musings, posts• Platforms for shared conversations• Open and authentic thoughts It8bit.com
  5. 5. Who Does it?• Businesses• Charities• Individuals• Children• Animals
  6. 6. Why Do It?• To record your thoughts• To share your knowledge• As a creative outlet• To make a living [note: a lot of my examples in this presentation fit under this definition now]
  7. 7. The Blogging Community • Geographical • Interest-based • Business-based • Online DiaryCutecats.com
  8. 8. Geographical Blogging• Blogging focused around a specific area or region• Community based blogs help spread awareness to a local community• Can be both commercial and individual
  9. 9. rqmagazine.com
  10. 10. Interest-based Blogging• A blog based – Food around a specific – Fashion/ lifestyle theme, group, cultur – Nail art e, pop-culture – Ryan Gosling item, hobby or more – NFL• Popular interest- – Cute animals based blogs themes – Weddings are – Knitting
  11. 11. Glutenfreegoddess.blogspot.com
  12. 12. www.bakerella.com
  13. 13. Cupcakesandcashmere.com
  14. 14. Thesartorialist.com
  15. 15. Business-based Blogging• Many corporations and small businesses blog• Why? – Powerful way to introduce the human life behind a company – Share knowledge – Grow a community
  16. 16. Lovetinydevotions.com/blog
  17. 17. Online Diary• The original web log• Updates on a person’s thoughts, experiences and life
  18. 18. Blog Platforms• WordPress• Blogger• Tumblr• Twitter• YouTube• All of these have free and some have paid options
  19. 19. WordPress See your pages, comments and tags Stats let you see when you are being read
  20. 20. Blogger In most blog platforms you can switch between a html view and a design view Labels, or tags, help people find your blog and categorize your entries
  21. 21. Blogger This is the Blogger view if you have a gmail account. Same features but with a cleaner look.
  22. 22. Tumblr Tumblr lets people leave photo replies
  23. 23. Twitter When you start to compose a tweet, the text box expands andyou have other posting options including adding a photo
  24. 24. YouTube Your videos don’t have to be edited fancy. You can record straight from your computer’s webcam and post!
  25. 25. Inspiration• Your reading list – Grow your own list of favourite blogs• Share and care – Interact with other bloggers• Pinterest – A great website for inspiration
  26. 26. Tips and Tricks• Equipment needed• Make it your own• Scheduling• Time• Sharing the word
  27. 27. Equipment Needed• A computer• You!• A blog account• Other sprinkles – A photo/ video camera – Photo editing software – Web design/HTML experience
  28. 28. Make It Your Own• Look and feel • Writing for the web• Personal brand – Short sentences – Write for yourself (and posts) – Have your own• Professional brand personality – Write for your – A picture is worth a consumer thousand words• Strategy and – When in doubt, guidelines hyperlink
  29. 29. Scheduling• Many blog platforms allow you to schedule a post to be published once it’s written – Helps you track when your blog is read most often• Schedule your own writing time in your calendar – Keeps you aware of your time
  30. 30. Time• Blogging does take a time commitment• The writing process takes time• Adding pictures, hyperlinks, videos takes time• Encourage your company (or you) to allow time for the project
  31. 31. Sharing the Word• If your blog is • If you want more personal, you may readers – spread only share the link the word! with close friends – Twitter and family (Blogger – Facebook lets you lock blogs) – Your email signature – Business cards
  32. 32. Questions? Kayleigh Platz kplatz@uwaterloo.ca stratfordcampus.uwaterloo.cahttp://stratfordcampusblog.uwaterloo.ca/ @uwstratford @write_girl
  33. 33. Your Turn!• You’ll need: – A name – A domain – An idea• Remember to – Add hyperlinks – Give credit where credit is due

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