Blogging pains

Blogging Pains Kayleigh Platz Social Media Specialist

Agenda• Introduction to blogging• The blogging community• Blog platforms• Inspiration• Tips and Tricks• Questions• Dive in – hands-on time!

Introduction to Blogging• What is it?• Who does it?• Why do it?

What is it?• Text, image, sound, video• Recorded entries, musings, posts• Platforms for shared conversations• Open and authentic thoughts It8bit.com

Who Does it?• Businesses• Charities• Individuals• Children• Animals

Why Do It?• To record your thoughts• To share your knowledge• As a creative outlet• To make a living [note: a lot of my examples in this presentation fit under this definition now]

The Blogging Community • Geographical • Interest-based • Business-based • Online DiaryCutecats.com

Geographical Blogging• Blogging focused around a specific area or region• Community based blogs help spread awareness to a local community• Can be both commercial and individual

rqmagazine.com

Interest-based Blogging• A blog based – Food around a specific – Fashion/ lifestyle theme, group, cultur – Nail art e, pop-culture – Ryan Gosling item, hobby or more – NFL• Popular interest- – Cute animals based blogs themes – Weddings are – Knitting

Glutenfreegoddess.blogspot.com

www.bakerella.com

Cupcakesandcashmere.com

Thesartorialist.com

Business-based Blogging• Many corporations and small businesses blog• Why? – Powerful way to introduce the human life behind a company – Share knowledge – Grow a community

Lovetinydevotions.com/blog

Online Diary• The original web log• Updates on a person’s thoughts, experiences and life

Blog Platforms• WordPress• Blogger• Tumblr• Twitter• YouTube• All of these have free and some have paid options

WordPress See your pages, comments and tags Stats let you see when you are being read

Blogger In most blog platforms you can switch between a html view and a design view Labels, or tags, help people find your blog and categorize your entries

Blogger This is the Blogger view if you have a gmail account. Same features but with a cleaner look.

Tumblr Tumblr lets people leave photo replies

Twitter When you start to compose a tweet, the text box expands andyou have other posting options including adding a photo

YouTube Your videos don’t have to be edited fancy. You can record straight from your computer’s webcam and post!

Inspiration• Your reading list – Grow your own list of favourite blogs• Share and care – Interact with other bloggers• Pinterest – A great website for inspiration

Tips and Tricks• Equipment needed• Make it your own• Scheduling• Time• Sharing the word

Equipment Needed• A computer• You!• A blog account• Other sprinkles – A photo/ video camera – Photo editing software – Web design/HTML experience

Make It Your Own• Look and feel • Writing for the web• Personal brand – Short sentences – Write for yourself (and posts) – Have your own• Professional brand personality – Write for your – A picture is worth a consumer thousand words• Strategy and – When in doubt, guidelines hyperlink

Scheduling• Many blog platforms allow you to schedule a post to be published once it’s written – Helps you track when your blog is read most often• Schedule your own writing time in your calendar – Keeps you aware of your time

Time• Blogging does take a time commitment• The writing process takes time• Adding pictures, hyperlinks, videos takes time• Encourage your company (or you) to allow time for the project

Sharing the Word• If your blog is • If you want more personal, you may readers – spread only share the link the word! with close friends – Twitter and family (Blogger – Facebook lets you lock blogs) – Your email signature – Business cards

Questions? Kayleigh Platz kplatz@uwaterloo.ca stratfordcampus.uwaterloo.cahttp://stratfordcampusblog.uwaterloo.ca/ @uwstratford @write_girl

Your Turn!• You’ll need: – A name – A domain – An idea• Remember to – Add hyperlinks – Give credit where credit is due

Blogging pains

by University of Waterloo Stratford Campus

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Blogging pains Presentation Transcript

Blogging pains

by University of Waterloo Stratford Campus

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Blogging pains Presentation Transcript

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