The role of social media in the Purchase Funnel

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This is an extract from a larger presentation. There are many different ways of representing how social has impacted the new purchase funnel. And let's be honest, it's not really a funnel anymore. However for those who still work with companies that follow the funnel approach, hopefully this provides a happy medium for explaining the impact of social on the 'funnel'

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The role of social media in the Purchase Funnel

  1. 1. Re-looking The Purchase Funnel Consumers now enter the funnel anywhere Brand Driven Messaging Awareness (Media) Consumer Engagement and Influence Relationship/ Engagement (Social Media) Opinion Preference Consumer Engagement and Influence Search & Shopping Brand Driven Messaging (OEM & 3rd party, Reviews) Consideration Advocacy and word-of-mouth now heavily influences new Purchase consumers Advocacy Loyalty

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