Getting into Digital Design

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Getting into Digital Design

  1. 1. GETTINGINTODIGITAL DESIGN ANDY CHAN Jonathan Hill Monica Giunchi
  2. 2. Digital designis a field of graphics which encapsulatesweb design user interfaces apps and everythingscreen based...
  3. 3. It is an evolving industry,it is always changing and exploring the uses ofnew devices and technology.
  4. 4. Professional ContactsWe contacted freelancers,small and large studios askinga short list of questions.
  5. 5. We asked:•What brought you into Digital design?•Was it always your intention or did you plan to work on something else?•What characteristics do you think make a great Digital designer?•What where the first things you learnt when you started out?•What has changed in your practice in the past few years and what do you expect to be working on in the future?•Is there anything else you think I should know?
  6. 6. BRISTOL Kester Limb, Grow Eugene Getov, Grow Richard Windsor, Beef Remco Merbis, Pixillion Digital Dan Hirons, Activation Digital Russell Kirkland, Mash and Gravy Robb Green, SiftGroups Tom Brooks, Olospo Sam Clarke, Toasted Digital David Gillett, Freelance, Bath Aurelien Dallaserra, Eleanor Rudge, Cogapp, Brighton StreamPublishing Sam Bell, Thought Collective, Mills, Ustwo Belfast Ken Chow, Freelance Yuchen Zhang, Red Antler, New YorkLondon GLoBal
  7. 7. Kester Limb GROW BRistolKester Limb is a front end web developer and designer residing in Bristol, UK.He specialises in the field of standards based web development and interaction design.Currently working as part of the Grow cooperative based in Bristol,a collection of freelance web designers.
  8. 8. Kester LimbOnline Portfolio
  9. 9. Kester LimbWebsite forCornwall DesignSeason 2011
  10. 10. David Gillett has been designing websites, games, applications, virals andeducational resources for over eleven years and has a passion for interactive design.After working for Complete Control for seven years,David is now a freelancer based in Bath DAVID GiLLetT Freelance Bath
  11. 11. David Gillett Cookies That Care campaign microsite designed for McVitie’s.Website, logo anduser experiencedesigned forMyeloma Acedemy.
  12. 12. Ustwo is a digital design studio that delivers pioneering user experiences as digitalpartner to the world’s leading brands including Sony, Sony Ericsson, Intel, H&M, BBC,Turner and J.P.Morgan. They are boldly independent, serving a global client base fromtheir studios in London and Malmö, Sweden (New York coming soon). Mills USTWO London
  13. 13. Mills - MouthOff App
  14. 14. Mills - Whale Trail App
  15. 15. Getting Started5 points to become adigital designer.
  16. 16. 5 Points:1. How to get into work2. What makes a great Digital designer?3. Usability and structure4. Backgrounds of the Designers5. The new frontiers of Digital design
  17. 17. How to get into work VISUAL IDENTITY“ If you want to build your own business it’s great to have a visual style that people identify with you. ” KESTER LIMB
  18. 18. How to get into work IDeas“ For me, ideas are much more important than technique. Ideas are everything, execution can be taught. ” ROBB GREEN
  19. 19. How to get into work Work Experience“ Get into professional practice early. As early as possible. Take on freelance work. Design for the real world. ” RICHARD WINDSOR
  20. 20. 5 points:1. How to get into work2. What makes a great Digital designer?3. Usability and structure4. Backgrounds of the Designers5. The new frontiers of Digital design
  21. 21. What makes a great digital designer? { ADAPTATION } “ I really believe if you train yourself to adapt as a core skill, you will get far. ” SAM CLARKE
  22. 22. What makes a great digital designer? { ADAPTATION }One of the most important characteristics fora digital designer is the ability to adapt to theever changing landscape of graphic designand learn new skills to enable you to work onnew technologies.
  23. 23. What makes a great digital designer? { } BE interested { } Embrace the full flexibility of varying outputs (monitor sizes, mobile, tablet)
  24. 24. What makes a great digital designer? {ATTENTION TO DETAIL }“ Great design is in the details, especially on the web - a really obsessive attention to detail can make all the difference especially when you are working in pixels. ” KESTER LIMB
  25. 25. What makes a great digital designer? { ATTENTION TO DETAIL } “ When you’re closely working alongsidedevelopers you need to be able to present organ- ised coherent designs. ” RICHARD WINDSOR
  26. 26. 5 points:1. How to get into work2. What makes a great Digital designer?3. Usability and structure4. Backgrounds of the Designers5. The new frontiers of Digital design
  27. 27. Usability and structure “ The ability to create beautiful and intuitive design - not too complicated so that the user can find things easily.” EUGENE GETOV
  28. 28. Usability and structureUsability and the utility, not the visual design,determine the success or failure of a website.Since the visitor of the page is the only person whoclicks the mouse and therefore decides everything. Smashing Magazine, Usabilty and User Experience
  29. 29. Usability and structure “ Make sure you never piss the user off. ” RUSSEL KIRKLAND“ Thinking constantly how users would respond to a function, a graphic shape or simply a text.” YUCHEN ZHANG
  30. 30. 5 points:1. How to get into work2. What makes a great Digital designer?3. Usability and structure4. Backgrounds of the Designers5. The new frontiers of Digital design
  31. 31. Background ofthe designers “It just felt like a natural progression after certainContacts came from differentbackgrounds - graphics, opportunites presentedillustration, animation, music, themselves, Bristol is acomputer science, film editing. very digital city after all.”The main reason for moving to RICHARD WINDSORdigital design was due to thenew opportunities opening upin this field.
  32. 32. Background ofthe designers “It just felt like a natural progression after certainContacts came from differentbackgrounds - graphics, opportunites presentedillustration, animation, music, themselves, Bristol is acomputer science, film editing. very digital city after all.”The main reason for moving to RICHARD WINDSORdigital design was due to thenew opportunities opening upin this field.
  33. 33. Background ofthe designers “It just felt like a natural progression after certainContacts came from differentbackgrounds - graphics, opportunites presentedillustration, animation, music, themselves, Bristol is acomputer science, film editing. very digital city after all.”The main reason for moving to RICHARD WINDSORdigital design was due to thenew opportunities opening upin this field.
  34. 34. 5 points:1. How to get into work2. What makes a great digital designer?3. Usability and structure4. Backgrounds of the Designers5. The new frontiers of Digital design
  35. 35. The Change“ Trends change – a big big change in the past few years in my field is the moving away from Adobe Flash to creating work solely in HTML. A very welcome evolution is the more mainstream availabil-ity of CSS3 fonts, enabling us to use rich fonts in our designs while still designing accessible websites.” SAM CLARKE
  36. 36. The Change “ There is a much stronger focus on user experience design than ever, and this willbecome even more important in the future.” REMCO MERBIS
  37. 37. The Change “ Touch interfaces are a new challenge, and mobile has finally taken off after years of false starts.” RUSSELL KIRKLANDThe one word that I hear more than any other at the moment is mobile. Mobile websites, mobile devices, mobileapps: the list seems to go on and on. In fact, a large swell of opinion says that the future Web is mobile.” James Gardner, Designing for the Future Web, Smashing Magazine.
  38. 38. “ What HAS changed for me is that it is ALL about digital. There is no other place a designer should be. ” MILLS
  39. 39. questions? And thank you for your time!Read more about our research:http://digitalanguage.tumblr.com/Review our presentation on:http:// slideshare.net/uwe_digital/getting-into-digital-design ANDY CHAN Jonathan Hill Monica Giunchi

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