Understand how and why context is king for localization, translation, and user experience alike. Find out what context of use is, and how it relates to requirements and implementation of software being used globally. Understand why translation is UX, and more. Great examples and best practices make this presentation come to life in a real way for novice, seasoned, and start up globalizers. Next time you're in Starbucks or Peets you'll remember the importance of context!