uVizz - The Solution to the Social Network Advertising Problem

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    uVizz - The Solution to the Social Network Advertising Problem - Presentation Transcript

    1. The Solution to the Social Network Advertising Problem Launching June 15, 2009
    2. Social networks have hundreds of millions of users but very few of them click on ads
    3. For every 10,000 times an ad is shown on Facebook, it’s only clicked 8 times. That’s a click-thru rate of just 0.08%.
    4. Why Aren’t They Clicking? People are there to interact with friends Ads aren’t relevant The ads don’t engage the users Some ads violate privacy and control
    5. What Will Make Them Click? Advertising on social networks must engage the users
    6. What Will Make Them Click? Users must be rewarded for their roles in the advertising process
    7. What Will Make Them Click? Advertising must maintain the highest level of user privacy and control
    8. So What’s uVizz?
    9. How uVizz Solves the Problem #1 Advertisers create the campaigns -- they choose how much they’ll pay for someone to create a video and refer it to a friend.
    10. How uVizz Solves the Problem #2 Ads are created by the users. Video quality doesn’t matter -- it’s all about the message.
    11. How uVizz Solves the Problem #3 The ads spread across social net works. Those who create and refer the ads are compensated when they’re viewed.
    12. The Viral Spread Videos are shared with friends based on interests Users who SPAM damage their relationships
    13. The uVizz advantage for social network users Restores privacy and control within social net works Leverages the users’ desire for creative expression Monetizes video creation and ad referrals Users only view ads that interest them
    14. The uVizz Advantage for Advertisers Locks in the cost of an actual user exposure Pay only for views that match demographic requirements Ads are referred bet ween users during social net work conversations -- meets users’ privacy and control demands Unprecedented reports database -- 100% transparency in advertising
    15. Contact us at uVizz.com Launching June 15, 2009

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