The Solution to the Social Network Advertising Problem

                   Launching June 15, 2009
Social networks have hundreds
      of millions of users




    but very few of them click on ads
For every 10,000 times an ad is shown on Facebook,
              it’s only clicked 8 times.

       That’s a click-thru ra...
Why Aren’t They Clicking?

People are there to
interact with friends

Ads aren’t relevant

The ads don’t engage
the users
...
What Will Make Them Click?



   Advertising on social
  networks must engage
        the users
What Will Make Them Click?



  Users must be rewarded
   for their roles in the
   advertising process
What Will Make Them Click?



Advertising must maintain
 the highest level of user
   privacy and control
So What’s uVizz?
How uVizz Solves the Problem



#1
Advertisers create
the campaigns --
they choose how
much they’ll pay
for someone to
cre...
How uVizz Solves the Problem



                         #2
                 Ads are created by
                 the users...
How uVizz Solves the Problem



#3
The ads spread
across social
net works. Those
who create and
refer the ads are
compensa...
The Viral Spread

          Videos are shared
          with friends
          based on interests
          Users who SPAM...
The uVizz advantage for
              social network users


Restores privacy and control
within social net works

Leverag...
The uVizz Advantage for Advertisers


Locks in the cost of an actual
user exposure

Pay only for views that match
demograp...
Contact us at uVizz.com
       Launching June 15, 2009
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uVizz - The Solution to the Social Network Advertising Problem

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uVizz is a social network application where advertisers reward users for creating & spreading videos that people will want to watch. Learn more at http://www.uVizz.com

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  • uVizz - The Solution to the Social Network Advertising Problem

    1. 1. The Solution to the Social Network Advertising Problem Launching June 15, 2009
    2. 2. Social networks have hundreds of millions of users but very few of them click on ads
    3. 3. For every 10,000 times an ad is shown on Facebook, it’s only clicked 8 times. That’s a click-thru rate of just 0.08%.
    4. 4. Why Aren’t They Clicking? People are there to interact with friends Ads aren’t relevant The ads don’t engage the users Some ads violate privacy and control
    5. 5. What Will Make Them Click? Advertising on social networks must engage the users
    6. 6. What Will Make Them Click? Users must be rewarded for their roles in the advertising process
    7. 7. What Will Make Them Click? Advertising must maintain the highest level of user privacy and control
    8. 8. So What’s uVizz?
    9. 9. How uVizz Solves the Problem #1 Advertisers create the campaigns -- they choose how much they’ll pay for someone to create a video and refer it to a friend.
    10. 10. How uVizz Solves the Problem #2 Ads are created by the users. Video quality doesn’t matter -- it’s all about the message.
    11. 11. How uVizz Solves the Problem #3 The ads spread across social net works. Those who create and refer the ads are compensated when they’re viewed.
    12. 12. The Viral Spread Videos are shared with friends based on interests Users who SPAM damage their relationships
    13. 13. The uVizz advantage for social network users Restores privacy and control within social net works Leverages the users’ desire for creative expression Monetizes video creation and ad referrals Users only view ads that interest them
    14. 14. The uVizz Advantage for Advertisers Locks in the cost of an actual user exposure Pay only for views that match demographic requirements Ads are referred bet ween users during social net work conversations -- meets users’ privacy and control demands Unprecedented reports database -- 100% transparency in advertising
    15. 15. Contact us at uVizz.com Launching June 15, 2009

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