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HPEO 403 Unit 1 Presentation 2
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HPEO 403 Unit 1 Presentation 2

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Second presentation for HPEO 403, Unit 1.

Second presentation for HPEO 403, Unit 1.


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  • Brief Introduction
  • Slide fourteen   Thank you. I sincerely hope that you enjoy and learn from this course. I'm looking forward to meeting you all online and learning more about all of you. Thank you.
  • Transcript

    • 1. HPEO403 Risk Management: Perception & Communication UNIT 1 Risk = Hazard + Outrage: A Formula for Risk Communication Clarification
    • 2. Fischhoff et al . 1981 LOWERS OUTRAGE RAISES OUTRAGE Voluntary Imposed Individual’s Control Controlled by others Benefits Little or no benefits Fairly distributed Unfairly distributed Natural Man-made Statistical Catastrophic Trusted source Un-trusted source Familiar Exotic Affects adults Affects children
    • 3. Dr. Peter Sandman (1991)     SAFE   RISKY 1   Voluntary   Coerced 2   Natural   Industrial 3   Familiar   Exotic 4   Not memorable   Memorable 5   Not dreaded   Dreaded 6   Chronic   Catastrophic 7   Knowable   Unknowable 8   Individually controlled   Controlled by Others 9   Fair   Unfair 10   Morally irrelevant   Morally relevant 11   Trustworthy sources   Untrustworthy sources 12   Responsive process   Unresponsive process
    • 4. Risk = Hazard + Outrage A B C D
    • 5. Risk = Hazard + Outrage A B C D
    • 6. Risk = Hazard + Outrage B D
    • 7. Risk = Hazard + Outrage A D
    • 8. Risk = Hazard + Outrage C D
    • 9. Risk = Hazard + Outrage
    • 10. Risk = Hazard + Outrage
    • 11. Risk = Hazard + Outrage
    • 12. Risk = Hazard + Outrage
    • 13. Risk = Hazard + Outrage A B C D
    • 14. National Crisis Prevention Institute Model for Crisis Prevention:
      • Be empathetic
      • Clarify messages
      • Respect personal space
      • Be aware of body position
      • Permit verbal venting when possible
    • 15. National Crisis Prevention Institute Model for Crisis Prevention:
      • 6) Set and enforce reasonable limits
      • 7) Avoid overreacting
      • 8) Use physical techniques as a last resort
      • 9) Ignore challenge questions
      • 10) Keep your nonverbal cues non-threatening
    • 16. CONCLUSIONS
      • Workers / Public respond more to Outrage than Hazard
      • Activists, Unions, Media do NOT create Outrage, they amplify it!
      • When Outraged, people DO NOT LISTEN much to Hazard data
    • 17. CONCLUSIONS
      • Outrage is as measurable as Hazard and just as real
      • Risk Communication can mean 2 different types of communication jobs
        • Reducing Outrage when hazard is low
        • Increasing Outrage when hazard is high
      • Ongoing Outrage reduction requires fundamental changes in an organization
    • 18. QUESTIONS?
      • Post all questions in;
      • Questions for Instructor
      • Unit Forums
      • Assignment Forums
    • 19.