COLOR is the element of art that is producedwhen light, striking an object, is reflected back tothe eye. COLOR is the important communication tool invisual communicationWhat is Visual communicationCOLORS
Color Contrast/Backgrounds Backgrounds are very important in visualcommunicationPOOR VISIBILITYEffective color contrast
Color Symbolism COLOR associations is a very important factorin visual communication. COLOR symbolism can vary dramaticallybetween cultures.
For exampleIn certain eastern cultures "RED" may beconsidered as a positive color and on theother hand in Western cultures the sameCOLOR may suggest danger
COLOR PSYCHOLOGY IN BRANDINGAND MARKETINGKFCRED : FAST , INCREASE APPETITEMC DONALDSYELLOW : HUNGER , GRAB ATTENTION
COLOR is powerful and importantcommunication tool ; unless it is misused oroverusedIt is tied to religious, cultural,political andsocial influencesDifferent cultures react to COLOR differently by choosing right COLOR for your product youcan increase your salesCONCLUSION
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