talkSPORT 2013

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  • Credible sport content is at the heart of what we do....this is reflected in our acquisition of live rights, the talent that deliver the analysis and insight and how we distribute our content across multiple platforms
  • talkSPORT 2013

    1. 1. talkSPORTPRESENTER NAMEDATE
    2. 2. THE talkSPORT JOURNEY000 Launched in 1999 to become theUK’s only Sports radio stationAcquired by UTV in 2005Developed and evolved into theUK and world’s biggest sports radio station
    3. 3. THE talkSPORT LISTENER83% 59% 48%INDEX 170 INDEX 108 INDEX 179Source: RAJAR Q1 2013 IPSOSMORI/RSMB / *TGI Q2 2013 16+ In Employment/**Wildfire2.9 MILLIONLISTENERS EVERY WEEK1/3 of talkSPORT listening is in-car, comparedwith 20% of all radio listening2.4 Million followers on twitter**More than 1 in 3 talkSPORT listeners havechildren in their household (Index 123)Average Personal Income*19 MILLIONHOURS PER WEEK£28,674£26,678£26,265£25,751 £25,657£25,369talkSPORT Sky Sports Dave NationalAverageESPN AbsoluteMen ABC1 ABC1 Men
    4. 4. talkSPORT PROGRAMMING - REACHSource: RAJAR Q1 2013 /IPSOS MEDIA/RSMB 3 monthsWEEKLY REACHQ1 2008 – Q4 2012Q1 2008 = 1005060708090100110120130140Q108Q208Q308Q408Q109Q209Q309Q409Q110Q210Q310Q410Q111Q211Q311Q411Q112Q212Q312Q412Q113IndexTotal AbsolutetalkSPORTClassicBBC 5 LIVEAll Commercial
    5. 5. MACRO REGIONSSource: RAJAR Q1 2013 IPSOSMORI/RSMBNORTH825,000MIDLANDS700,000LONDON699,000SOUTH400,000ULSTER91,000SCOTLAND199,000
    6. 6. LIVE SPORT64 GAMES PER SEASONSATURDAY 5.30PM KOSUNDAY 1.30PM KOCOMMERCIALLY EXCLUSIVE LIVECOMMENTARY OF TELEVISEDGAMES IN THE UK &COMMENTARY GLOBALLYLIVE COMMENTARIES FROMEACH ROUND AND THE FINALCOMMERCIALLY EXCLUSIVECOVERAGE OF ENGLANDHOME FRIENDLY MATCHESLIVE COMMENTARY FROMGAMES PLAYED BY THEENGLISH TEAMSLIVE COMMENTARY FROM ALLTHE AWAY GAMES PLAYED BYTHE ENGLISH TEAMSCOMMERCIALLY EXCLUSIVELIVE COMMENTARY FROMTHE COMMUNITY SHIELDtalkSPORT’s recent growth and success has been built on acquiring LIVE RIGHTS to some ofthe world premier sporting eventsEXCLUSIVE LIVECOMMENTARY FROM THEBRITISH LIONS
    7. 7. BROADCASTING THE BIGGEST GAMESLIVE COVERAGE OF 132FOOTBALL MATCHESMan City v TottenhamArsenal v LiverpoolChelsea v ArsenalLeeds v ChelseaBradford v Aston VillaChelsea v SwanseaShalke v ArsenalReal Madrid v Man UnitedBarcelona v PSGMillwall v Aston VillaOldham v LiverpoolHuddersfield v Wigan
    8. 8. GLOBALPREMIER LEAGUEPARTNERSHIPBIGGEST DEVELOPMENTFOR talkSPORT SINCE LAUNCHEXCLUSIVE RIGHTSPACKAGE OUTSIDE OF EUROPE FOR 4 YEARS FROM 2012ALL 380 GAMESLIVE ANDEXCLUSIVECOMMENTARY1,140COMMENTARIESPER SEASON, 4,560OVER 4 YEARSMULTI PLATFORMSBROADCAST,ONLINE & MOBILEMULTIPLELANGUAGESMANDARIN ANDSPANISHOUTPUT FROMEXPANDEDSTUDIOSAT HATFIELDSESTABLISHING ANETWORK OFGLOBAL RADIOPARTNERS
    9. 9. STILL TO COME FOR 2013TOUR DE FRANCE29TH JUNE - 1ST JULY 2013AVIVA RUGBY PREMIERSHIP25th MAY 2013THE ASHESBACK TO BACK10th JULY - 25th AUGUST 201331st OCT 13 – 7th JAN 14RUGBY LEAGUE WORLD CUP26TH OCTOBER – 30TH NOVEMBER 2013F1 MONOCO GP - 26th MayF1 CANADIAN GP - 9th JuneF1 JERSEY (NY) GP – 16th JuneF1 BRITISH GP – 30th JuneWIMBLEDON TENNIS24TH JUNE – 7th JULY 2013ICC CHAMPIONS TROPHY3RD JUNE – 6TH JUNE 2013BRITISH OPEN18th JULY – 21ST JULY 2013
    10. 10. FOOTBALL BROADCASTING CREDIBILITYFor 50% of sportsfans, presenters that areknowledgeable, passionateand can deliver insight arethe most important thingsthat fans look for in theirsports media230 League GoalsMICKEYQUINN58 Test Matchesand 159 ODI’sDARRENGOUGHEuropean CupWinner &178 League GoalsANDYGRAY31 ODI’s for EnglandRONNIEIRANI146 LeagueAppearancesJASONCUNDYALANBRAZILUEFA CUP Winner80 league goalsSTANCOLLYMORE99 League GoalsRAYPARLOUR3 Premier League &4 FA TitlestalkSPORT’s is presentedby some of the biggestnames in sport andbroadcastingSOURCE: SPORTS CONNECTERS
    11. 11. DRIVING ONLINE AUDIENCESThe talkSPORT website worksalongside the radiostation, delivering on aircontent, listen againopportunities plus exclusivenews content generated fromour in house editorial teamMONTHLY UNIQUE VISITORS1.9 MILLIONMONTHLY IMPRESSIONS12 MILLIONSource: Google Analytics April 2013
    12. 12. OVER 164,000LIKESONE OF THEFASTEST GROWINGIN SPORTS MEDIAOVER 350,000FOLLOWERSTHESECOND HIGHESTIN ALL COMMERCIAL RADIOOVER 84m+VIDEO VIEWS130,000 SUBSCRIBERS &STILL GROWINGTHE HOME OF SOCIAL INTERACTIONSource: Conversocial/Twitter/YouTube May 2013Social Media is an integral part of talkSPORT editorial and is reference throughout all of our showsOur presenters have embraced the platforms and each provides their unique spin on breaking sportsnews and the biggest talking points
    13. 13. MEDIA AUDIENCEWEEKLY READERSHIP447,909KEY AUDIENCESMALE PROFILE 93%ABC1 PROFILE 81%18-44 PROFILE 97%IN EMPLOYMENT 95%Source: ABC/You Gov
    14. 14. THE iPAD AUDIENCESport has established itself amongst young affluent readers who are fully engaged with the iPad contentSource: Snap SurveyMALE PROFILE 96%25-44 PROFILE 76%DON’T READ PRINT EDITION 36%DOWNLOADS 64,000+SUBSCRIBERS 31,000+UNIQUE USERS 19,000+RELEVANT EDITORIALBIG INTERVIEWS WITH GLOBAL STARSHIGH PRODUCTION VALUETHE NO.1 FREE SPORT APP
    15. 15. A SUCCESSFUL COMMERCIAL TRACK RECORDRELATIONSHIPS WITH GLOBAL BRANDS

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