Which of these factors are most important when looking for sports news and coverage (%) Live coverage rights Depth of coverage Extensive coverage
Source: Sports Connectors Research 2009 – Lightspeed Research Which of the characteristics do you associate most strongly with each media Live rights
THE IMPACT OF LIVE FOOTBALL Since the 2006 World Cup Saturday audience Matchday Live show Live game +12% +17% +28% +34%
BUILDING ON CURRENT RIGHTS <ul><li>The current package (2nd pick on Saturdays) has established talkSPORT as Premier League broadcaster </li></ul><ul><li>But with the 2nd choice game and up against a BBC game at the same time it’s difficult to own the environment </li></ul>Man United vs. Burnley Man United vs. Hull City Birmingham vs. Spurs Hull City vs. Man City Arsenal vs. Sunderland Burnley vs. Portsmouth Stoke vs. Aston Villa CURRENT GAMES ON talkSPORT
THE RIGHTS PICTURE – 2010/11 – FOR 3 YRS Package 1 - Saturday 3pm matches 1st pick BBC Package 2 - Saturday 3pm matches 2nd pick Absolute Package 3 - Principally Sunday 4pm matches BBC Package 4 - Saturday lunchtime BBC Package 5 - Principally Sunday matches before 3pm talkSPORT Package 6 - Saturday 5.30pm matches & Wednesday evenings talkSPORT Package 7 - Principally Monday 8pm and Tuesday evenings BBC
THIS SEASON FIXTURES IN 5.30PM SLOT Spurs vs. Chelsea Man Utd vs. Arsenal Spurs vs. Man Utd Everton vs. Liverpool Man City vs. Chelsea Aston Villa vs. Spurs Package 5
SATURDAY 5.30PM AVAILABLE AUDIENCE Current Audience (all adults) 5pm-7.30pm That represents an additional AVAILABLE audience of 704,000 The average audience for games on ESPN this season has been 410,000 Source: RAJAR/IPSOS MEDIA/RSMB PE 3 mths ending Dec 09/Mediatel Package 5
THIS SEASONS FIXTURES IN SUNDAY EARLY SLOT West Ham vs. Spurs Birmingham vs. Aston Villa Man Utd vs. Man City Arsenal vs. Aston Villa Spurs vs. Everton Man Utd vs. Liverpool Package 6
SUNDAY EARLY KICK OFF AVAILABLE AUDIENCE Current Audience (all adults) 12pm-4pm That represents an additional AVAILABLE audience of 789,000 Sky Sports has an average audience of just under 1 million viewers for the live game, yet BBC 5live’s audience between 12pm-4pm is over 1 million Source: RAJAR/IPSOS MEDIA/RSMB PE 3 mths ending Dec 09/Mediatel Package 6
MORE THAN ANY BROADCASTER FOOTBALL COVERAGE ESTABLISHED FOOTBALL ENVIRONMENT FANS WANT FROM MEDIA WHAT THAT MATTER THE BIG GAMES
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