Which of these factors are most important when looking for sports news and coverage (%) Live coverage rights Depth of cove...
Source: Sports Connectors Research 2009 – Lightspeed Research Which of the characteristics do you associate most strongly ...
THE IMPACT OF LIVE FOOTBALL Since the 2006 World Cup Saturday audience Matchday Live show Live game +12% +17% +28% +34%
BUILDING ON CURRENT RIGHTS  <ul><li>The current package (2nd pick on Saturdays) has established talkSPORT as Premier Leagu...
THE RIGHTS PICTURE – 2010/11 – FOR 3 YRS Package 1  - Saturday 3pm matches 1st pick BBC Package 2  - Saturday 3pm matches ...
THIS SEASON FIXTURES IN 5.30PM SLOT Spurs   vs.  Chelsea Man Utd  vs.  Arsenal Spurs  vs.  Man Utd Everton  vs.  Liverpool...
SATURDAY 5.30PM AVAILABLE AUDIENCE Current Audience (all adults) 5pm-7.30pm   That represents an additional  AVAILABLE  au...
THIS SEASONS FIXTURES IN SUNDAY EARLY SLOT West Ham  vs.  Spurs Birmingham vs.  Aston Villa Man Utd  vs.  Man City Arsenal...
SUNDAY EARLY KICK OFF AVAILABLE AUDIENCE Current Audience (all adults) 12pm-4pm   That represents an additional  AVAILABLE...
MORE THAN ANY BROADCASTER FOOTBALL COVERAGE ESTABLISHED  FOOTBALL ENVIRONMENT FANS WANT FROM MEDIA WHAT THAT MATTER THE BI...
 
Upcoming SlideShare
Loading in...5
×

Premier League on talkSPORT

591

Published on

Premier League commercial opportunities on talkSPORT

Published in: Sports, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
591
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Premier League on talkSPORT

  1. 3. Which of these factors are most important when looking for sports news and coverage (%) Live coverage rights Depth of coverage Extensive coverage
  2. 4. Source: Sports Connectors Research 2009 – Lightspeed Research Which of the characteristics do you associate most strongly with each media Live rights
  3. 5. THE IMPACT OF LIVE FOOTBALL Since the 2006 World Cup Saturday audience Matchday Live show Live game +12% +17% +28% +34%
  4. 6. BUILDING ON CURRENT RIGHTS <ul><li>The current package (2nd pick on Saturdays) has established talkSPORT as Premier League broadcaster </li></ul><ul><li>But with the 2nd choice game and up against a BBC game at the same time it’s difficult to own the environment </li></ul>Man United vs. Burnley Man United vs. Hull City Birmingham vs. Spurs Hull City vs. Man City Arsenal vs. Sunderland Burnley vs. Portsmouth Stoke vs. Aston Villa CURRENT GAMES ON talkSPORT
  5. 7. THE RIGHTS PICTURE – 2010/11 – FOR 3 YRS Package 1 - Saturday 3pm matches 1st pick BBC Package 2 - Saturday 3pm matches 2nd pick Absolute Package 3 - Principally Sunday 4pm matches BBC Package 4 - Saturday lunchtime BBC Package 5 - Principally Sunday matches before 3pm talkSPORT Package 6 - Saturday 5.30pm matches & Wednesday evenings talkSPORT Package 7 - Principally Monday 8pm and Tuesday evenings BBC
  6. 8. THIS SEASON FIXTURES IN 5.30PM SLOT Spurs vs. Chelsea Man Utd vs. Arsenal Spurs vs. Man Utd Everton vs. Liverpool Man City vs. Chelsea Aston Villa vs. Spurs Package 5
  7. 9. SATURDAY 5.30PM AVAILABLE AUDIENCE Current Audience (all adults) 5pm-7.30pm That represents an additional AVAILABLE audience of 704,000 The average audience for games on ESPN this season has been 410,000 Source: RAJAR/IPSOS MEDIA/RSMB PE 3 mths ending Dec 09/Mediatel Package 5
  8. 10. THIS SEASONS FIXTURES IN SUNDAY EARLY SLOT West Ham vs. Spurs Birmingham vs. Aston Villa Man Utd vs. Man City Arsenal vs. Aston Villa Spurs vs. Everton Man Utd vs. Liverpool Package 6
  9. 11. SUNDAY EARLY KICK OFF AVAILABLE AUDIENCE Current Audience (all adults) 12pm-4pm That represents an additional AVAILABLE audience of 789,000 Sky Sports has an average audience of just under 1 million viewers for the live game, yet BBC 5live’s audience between 12pm-4pm is over 1 million Source: RAJAR/IPSOS MEDIA/RSMB PE 3 mths ending Dec 09/Mediatel Package 6
  10. 12. MORE THAN ANY BROADCASTER FOOTBALL COVERAGE ESTABLISHED FOOTBALL ENVIRONMENT FANS WANT FROM MEDIA WHAT THAT MATTER THE BIG GAMES
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×