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An overview of talkSPORT as a brand

An overview of talkSPORT as a brand

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  • 1. talkSPORT PRESENTER NAME DATE
  • 2. THE talkSPORT JOURNEY 0 0 0 Launched in 1999 to become the UK’s only Sports radio station Acquired by UTV in 2005 Developed and evolved into the UK and world’s biggest sports radio station
  • 3. ABC1 MenABC1Men £24,074 £22,975 £22,487 £21,566 £19,886 £19,854 talkSPORT ESPN Sky Sports Absolute Dave All Commercial THE talkSPORT LISTENER 81% 57% 46% INDEX 166 INDEX 104 INDEX 173 A RECORD BREAKING 3.2 MILLION LISTENERS EVERY WEEK Over 1/3 of talkSPORT listening is in-car (Index 180), compared with 20% of all radio listening 2.6 Million followers on twitter More than 1 in 3 talkSPORT listeners have children in their household (Index 124) Average Personal Income* 19.4 MILLION HOURS PER WEEK Source: RAJAR Q2 2013 IPSOSMORI/RSMB / TGI Q3 2013 (Base al adults 16+ ) *income before tax
  • 4. talkSPORT PROGRAMMING - REACH WEEKLY REACH Q1 2008 – Q2 2013 Q1 2008 = 100 50 60 70 80 90 100 110 120 130 140 Q108 Q208 Q308 Q408 Q109 Q209 Q309 Q409 Q110 Q210 Q310 Q410 Q111 Q211 Q311 Q411 Q112 Q212 Q312 Q412 Q113 Q213 Index Total Absolute talkSPORT Classic BBC 5 LIVE All Commercial Source: RAJAR Q2 2013 /IPSOS MEDIA/RSMB 3 months
  • 5. MACRO REGIONS Source: RAJAR Q2 2013 IPSOSMORI/RSMB NORTH 922,000 MIDLANDS 754,000 LONDON 774,000 SOUTH 533,000 ULSTER 80,000 SCOTLAND 185,000
  • 6. LIVE SPORT 64 GAMES PER SEASON SATURDAY 5.30PM KO SUNDAY 1.30PM KO COMMERCIALLY EXCLUSIVE LIVE COMMENTARY OF TELEVISED GAMES IN THE UK & COMMENTARY GLOBALLY LIVE COMMENTARIES FROM EACH ROUND AND THE FINAL COMMERCIALLY EXCLUSIVE COVERAGE OF ENGLAND HOME FRIENDLY MATCHES LIVE COMMENTARY FROM GAMES PLAYED BY THE ENGLISH TEAMS LIVE COMMENTARY FROM ALL THE AWAY GAMES PLAYED BY THE ENGLISH TEAMS COMMERCIALLY EXCLUSIVE LIVE COMMENTARY FROM THE COMMUNITY SHIELD talkSPORT’s recent growth and success has been built on acquiring LIVE RIGHTS to some of the world premier sporting events EXCLUSIVE LIVE COMMENTARY FROM THE BRITISH LIONS
  • 7. LIVE FOOTBALL COMMENTARY OF 64 PREMIER LEAGUE FOOTBALL MATCHES BROADCASTING THE BIGGEST GAMES IN 2013-14
  • 8. GLOBAL PREMIER LEAGUE PARTNERSHIP BIGGEST DEVELOPMENT FOR talkSPORT SINCE LAUNCH EXCLUSIVE RIGHTS PACKAGE OUTSIDE OF EUROPE FOR 4 YEARS FROM 2012 ALL 380 GAMES LIVE AND EXCLUSIVE COMMENTARY 1,140 COMMENTARIES PER SEASON, 4,560 OVER 4 YEARS MULTI PLATFORMS BROADCAST, ONLINE & MOBILE MULTIPLE LANGUAGES MANDARIN AND SPANISH OUTPUT FROM EXPANDED STUDIOS AT HATFIELDS ESTABLISHING A NETWORK OF GLOBAL RADIO PARTNERS
  • 9. FOOTBALL BROADCASTING CREDIBILITY For 50% of sports fans, presenters that are knowledgeable, passionate and can deliver insight are the most important things that fans look for in their sports media230 League Goals MICKEYQUINN 58 Test Matches and 159 ODI’s DARRENGOUGH European Cup Winner & 178 League Goals ANDYGRAY 31 ODI’s for England RONNIEIRANI 146 League Appearances JASONCUNDYALANBRAZIL UEFA CUP Winner 80 league goals STANCOLLYMORE 99 League Goals RAYPARLOUR 3 Premier League & 4 FA Titles talkSPORT’s is presented by some of the biggest names in sport and broadcasting SOURCE: SPORTS CONNECTERS
  • 10. DRIVING ONLINE AUDIENCES The talkSPORT website works alongside the radio station, delivering on air content, listen again opportunities plus exclusive news content generated from our in house editorial team MONTHLY UNIQUE VISITORS 2.9 MILLION MONTHLY IMPRESSIONS 16.3 MILLION Source: Google Analytics June 2013
  • 11. 172,000+ LIKES ONE OF THE FASTEST GROWING IN SPORTS MEDIA 350,000+ FOLLOWERS THE SECOND HIGHEST IN ALL COMMERCIAL RADIO 95M+ VIDEO VIEWS 144,000 SUBSCRIBERS & STILL GROWING THE HOME OF SOCIAL INTERACTION Source: Facebook/Twitter/YouTube July 2013 Social Media is an integral part of talkSPORT editorial and is reference throughout all of our shows Our presenters have embraced the platforms and each provides their unique spin on breaking sports news and the biggest talking points
  • 12. MEDIA AUDIENCE KEY AUDIENCES MALE PROFILE 93% ABC1 PROFILE 81% 18-44 PROFILE 97% IN EMPLOYMENT 95% Source: ABC/You Gov 302,466 Weekly Circulation 447,909 Weekly Readership
  • 13. THE iPAD AUDIENCE Sport has established itself amongst young affluent readers who are fully engaged with the iPad content Source: App Figures/Snao Survey/Flurry MALE PROFILE 96% 25-44 PROFILE 76% DON’T READ PRINT EDITION 36% DOWNLOADS 67,000+ SUBSCRIBERS 33,000+ UNIQUE USERS 19,000+ RELEVANT EDITORIAL BIG INTERVIEWS WITH GLOBAL STARS HIGH PRODUCTION VALUE THE NO.1 FREE SPORT APP
  • 14. A SUCCESSFUL COMMERCIAL TRACK RECORD RELATIONSHIPS WITH GLOBAL BRANDS