The volume of data grows, we can learn more – but only
if we uncover the meaningful relationships and patterns.
From the endless streams of text data in social
networking and geolocation data, to structured wallet share
and demographics, companies are capturing a more
diverse set of data than ever.
The business is accelerating.
The data is coming faster than ever.
Data shelf life is short.
Veracity addresses the inherent trustworthiness of data.
The uncertainty about the consistency or completeness of
data and other ambiguities can become major obstacles.
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