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Ub Portfolio Jan 10
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Ub Portfolio Jan 10

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  • 1. uttiya bhattacharya SELECTED WORKS [4X4] Four projects and engagements. Four slides each …and a few things here and there
  • 2. [1/4] The Mahabharata 360 Project – Developing a visual language for India’s greatest epic, for all media [2/4] Design Habit – Organizational Development and management for a multi-disciplinary design organization diversifying into multiple products and services [3/4] Select CITYWALK – Strategic design management for a USD 100 million mixed use facility carrying 1.3 million sq ft of commercial space [4/4] 2nd Foundation Theatre – Founding and running an amateur theatre organization of architects in Delhi doing cutting-edge theatre [i] Wordle and the CV – A text-based data visualization of the detailed CV, offering insights and revelations [ii] Scatter/Bubble analysis of key projects – Measuring progress, growth and emotional satisfaction uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 3. [1/4] The Mahabharata 360 Project – Developing a visual language for India’s greatest epic, for all media A leading film production house in India wanted to build on the Mahabharata – India’s greatest epic, and create ALL possible media spin-offs from it. The design office was charged with creating and incubation a special-projects team. Put in charge of the operation, I put together a small team of eight, comprising of architects, artists, animators, production designers and graphic designers uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 4. We chose to approach the complicated problem by creating a consistent visual language for all collateral. After an initial process of exploration, we broke down the visual deliverables into four primary components. Characters, Weapons & Armour, Environments and Transportation uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 5. Throughout the development process, the team dynamics of extremely talented but egoistic individuals , played out in interesting ways. Conflict resolution – both creative and commercial was collaborative and dialogue based, rather than linear command-and-control. Developing collateral for identity and marketing, creating market-launch strategy, etc, all happened by methods of round- table critique and repetitive iteration. Leadership was more akin to first-among-equals, with analogies of the knights of the round table adding context as well as purpose to the mythology- centric exercise. uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 6. The first spin-off of the project, an immersive multi-media stage-show titled “Karna, Warrior of the Sun” Ran into packed theatre for its 3 weeks of running. Subsequent projects on the Mahabharata are currently under development. uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 7. [2/4] Design Habit – Organizational development and management for a multi-disciplinary design organization diversifying into multiple products and services In 2000, four architects from the School of Planning and Architecture wanted to take their love for theatre to the next level. Having been active in the theatre society of the school, we decided it was time to take our skill to the professional world. 2nd Foundation Theatre was formed and incorporated as a registered society. uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 8. Financial Statements – 3 years with projections Expenses Comparative Financial Analysis 1,50,00,000.00 Design Habit Actuals Projections 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010 Direct Expenses 21,07,253.00 1,01,11,534.00 1,00,13,247.00 1,00,00,000.00 Overheads 13,09,168.00 19,50,790.00 41,16,839.00 Purchase Accounts 0.00 0.00 87,722.00 Total Expenses 34,16,421.00 1,20,62,324.00 1,42,17,808.00 2,68,89,930.00 Result 8,43,75,000.00 Result Direct Incomes 25,77,351.00 1,33,88,524.00 1,58,28,775.00 50,00,000.00 Indirect Incomes 78,931.00 3,405.00 4,067.00 Sale Income 1,43,162.00 0.00 6,50,000.00 Total Revenue 27,99,444.00 1,33,91,929.00 1,64,82,842.00 3,43,89,930.00 Target 11,25,00,000.00 Result Revenue Growth 378.38% 23.08% 108.64% Result 227.13% Target P&L -6,16,977.00 13,29,605.00 22,65,034.00 75,00,000.00 Result 2,81,25,000.00 Result 0.00 Profitability Growth -315.50% 70.35% 231.12% Result 275.00% Result 1 2 3 Overheads Percentage [O/D] 62.13% 19.29% 40.76% Profit Percentage [P/R] -22.04% 9.93% 13.74% 21.81% Target 25.00% Target Revenue Comparative 2,00,00,000.00 1,50,00,000.00 1,00,00,000.00 50,00,000.00 0.00 1 2 3 Profit & Loss Comparative 30,00,000.00 20,00,000.00 10,00,000.00 0.00 1 2 3 -10,00,000.00 uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 9. uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 10. uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 11. [3/4] Select CITYWALK – Strategic design management for a USD 100 million mixed use facility carrying 1.3 million sq ft of commercial space A leading travel, tourism and hospitality group won the bid to develop a mixed-use retail facility in the heart of downtown New Delhi. Invited to join the start-up team for the SPV company as the fourth member, the initial mandate was to work closely with the team, and take a leadership role in co-ordinating and managing the external design consultants. uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 12. Serving as the central node between Architects, Interior Designers, Branding & Leasing Agencies, Potential Tenants, Lighting Designers and Landscape Architects, the primary objective was to safeguard commercial interests of the project. The mechanics and dynamics of debt funding, competition in a saturated market, dealing with discounted cash-flows and future operation plans – all served to focus efforts of external agencies – not merely through the lens of good design, but good business as well. uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 13. Additional roles during the tenure as Design Manager were to develop critical B2B collateral, participate in leasing negotiations as a subject-matter- expert, and develop theming of various spaces based on customer needs. Close attention was paid to issues of catchment, location, trade & tenant mixing, visitor experience and brand recall for B2C marketing transition. uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 14. The facility, when completed, went on to win multiple design and customer satisfaction awards, including “Most Admired Shopping Centre” for 3 years in succession. Today, this serves as the principal retail landmark of New Delhi, impacting the architectural fabric of the city, as well as the retail dynamics of the country. International brands ranging from luxury retail to apparel, to F&B and entertainment operate out of this facility. What is significant is that vision developed during initial design is met without alteration in the present avatar. uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 15. [4/4] 2nd Foundation Theatre – Founding and running an amateur theatre organization of architects in Delhi doing cutting-edge theatre 2NF 2nd Foundation Theatre In 2000, four architects from the School of Planning and Architecture wanted to take their love for theatre to the next level. Having been active in the theatre society of the school, we decided it was time to take our skill to the professional world. 2nd Foundation Theatre was formed and incorporated as a registered society. uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 16. Our first production “Waiting for Godot”, delivered on a shoe-string budget received much critical acclaim. More enthusiasts – all of them professionals of design, business and management, joined the organization, with the aim of doing relevant, contemporary and experimental theatre in the city. uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 17. 2NF The projects and productions that followed all received much critical acclaim, with the products being labours of love of the participants. In a truly participatory and collaborative manner, the processes of acting, direction and stage-craft were adopted from the best of the worlds of theatre and design. All productions have been marked by remarkable visual design, extremely low costs of production, and a sense of shared ownership among the participants. uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 18. 2 NF Nine years and many productions later, 2nd Foundation Theatre continues to grow, adding to the rich theatrical tradition of India, through the shared vision of its members, by the means of design and architecture. uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 19. A Scatter/Bubble Analysis of Selected Works X Axis – Timeline Y Axis – Earning from Project Size of Bubble – Project Duration Revenues Bubble Label – Project Name Bubble Color – Personal Satisfaction derived from Project Time 1997 1998 1999 2001 2002 2004 2005 2006 2008 2009 2010 Satisfaction Color Index – the VIBGYOR Scale Violet – Most Satisfying Indigo Blue Data Visualization derived from a self- Green created visualization tool combining Scatter- Yellow Orange graph, Bubble-graph and *.xls dataset entry Red – Least Satisfying uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 20. CV Visualization Powered by wordle.net As “Delhi”, “Project”, “Design” and Putting a detailed CV through an automated text analysis “Development” stand out, and from Wordle.net throws up interesting revelations. “Architect” is subdued, tells a lot, that a This analysis, which groups related text according to first glance at a CV does not. contextual semantic proximity, and allocates size based on recurrence, has the possibility of throwing intuitive insight into a classical professional assessment tool such as the CV. uttiya bhattacharya Ι SELECTED WORKS [4X4]
  • 21. uttiyo@design-business.net http://www.design-business.net/

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