Marketing Strategy By Uttam Raj Regmi
Marketing Strategy Game <ul><li>Strategy Game.xls </li></ul>
What is marketing strategy? <ul><li>Goals indicate what a organization wants to achieve, strategy is a game plan for getti...
Marketing Strategy <ul><li>Target Market: ?? </li></ul><ul><li>Positioning : ?? </li></ul><ul><li>Product line: ?? </li></...
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Marketing Strategy

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Marketing Strategy

  1. 1. Marketing Strategy By Uttam Raj Regmi
  2. 2. Marketing Strategy Game <ul><li>Strategy Game.xls </li></ul>
  3. 3. What is marketing strategy? <ul><li>Goals indicate what a organization wants to achieve, strategy is a game plan for getting there. Every business must tailor a strategy for achieving its goals, consisting of marketing strategy, technology strategy and sourcing strategy. </li></ul><ul><li>A marketing strategy often integrates an organization’s (tactics) into a cohesive whole. </li></ul><ul><li>Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned </li></ul>
  4. 4. Marketing Strategy <ul><li>Target Market: ?? </li></ul><ul><li>Positioning : ?? </li></ul><ul><li>Product line: ?? </li></ul><ul><li>Price:?? </li></ul><ul><li>Distribution outlets:?? </li></ul><ul><li>Sales force?? </li></ul><ul><li>Service:?? </li></ul><ul><li>Sales Promotion:?? </li></ul><ul><li>Advertising:?? </li></ul><ul><li>Research and development:?? </li></ul><ul><li>Marketing Research:?? </li></ul>
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