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Visual Literacy

Visual Literacy






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  • As with the other literacies, it is interwoven amongst them all.
  • “We live in an increasingly visual culture. We are surrounded by images everywhere in our lives - in newspapers and magazines, in advertising, on television, and on the Web. This makes the need for visual literacy and the ability to “read” images a vital skill. ” (Oakland Museum of California – Picture This) Images:http://www.nytimes.com/interactive/2010/05/01/us/20100501-oil-spill-tracker.html?ref=earthhttp://abuggedlife.com/tag/wired/http://www.youtube.com/watch?v=ULLHYmz98P0http://frontburner.dmagazine.com/2008/09/16/front-page-of-last-saturdays-houston-chronicle/http://www.techfresh.net/wp-content/uploads/2009/02/net-tv1.jpghttp://thinkingouttabox.files.wordpress.com/2009/11/70cocacola1.jpg
  • From prehistoric times, man has desired to communicate. Before the development of language, man was able to convey a series of ideas and observations through the use of images and symbols. If you look at the Paleolithic cave paintings in France, which are estimated to be roughly 30,000 years old, you can see early forms of visual literacy. (Preble & Preble, Artforms, p 257; The Metropolitan Museum of Art, http://www.metmuseum.org/toah/hd/lasc/hd_lasc.htm ; Visually Speaking - http://www.edutopia.org/visually-speaking ) Chauvet Cave, Pont d’Arc, France (http://www.culture.gouv.fr/culture/arcnat/chauvet/en/ )Image: http://www.culture.gouv.fr/culture/arcnat/chauvet/en/
  • This insightful quote reminds us that a picture is worth a thousand words…and a picture can have a thousand different meanings because it is all up to interpretation. So it is very important that we are critical consumers of information.Image: http://loc.gov/pictures/resource/fsa.8b29516/
  • http://www.learnnc.org/lp/pages/669
  • Semiotics (Kress, et al., Multimodal Teaching and Learning, p 4)Visual literacy is seen in semiotics, which is the study of symbolic processes in which a visual image is combined with a meaning or is the carrier of a meaning. In this case, a Red Rose has the carrier meaning of ‘I Love You’, so the red rose becomes a symbol.Image: http://beautifulwallpapers.files.wordpress.com/2008/08/red-rose.jpg
  • And often in the case of modern comics and advertising, visual literacy is needed to understand a metaphor or a pun. Can anyone take a guess as to what this visual play on words represents?Image: http://www.sparkypower.com/VisualPuns/VisualPuns.htm
  • Visual Literacy is sometimes needed to express or understand emotion::) =  How many of you have texted or emailed a colon next to a closing parentheses to visually tell someone that you were happy?This abstract representation of a face becomes a symbol. People don’t really look like this, but we all know what it means.
  • Visual literacy is not just about understanding a story or some moment from the past…It could be understanding a sequence or process: Image: http://home.earthlink.net/~robertcubie/origami/orizuru.GIF
  • It could be understanding a spatial concept, such as how 2D shape nets become 3D objects or how architectural design plans represent the proposed reality of construction. Some of you experimented with visual literacy at the shape net and puzzle station by visualizing how parts and sections become a whole.
  • It could be interpreting visual representations of data. In this case the abstract human image creates a US flag by composing the percentage of US college students who took online courses.
  • This is true for planning a meal or organizing research, planning a vacation or a trip to the mall, and even dreaming up a design for a building or a painting. Visualization is used by almost everyone. And yes, some are a little more inclined than others, but it is something that we all do to a certain extent.Image: http://www.katemclaughlin.net/wp-content/uploads/2010/02/mental-illness2.jpg
  • Visual literacy is how we see and interpret symbols to derive meaning and context. So teaching individuals to be critical consumers and creators of information is key.
  • http://www.visual-literacy.org/periodic_table/periodic_table.html

Visual Literacy Visual Literacy Presentation Transcript