Corporate Presentation on DURGA PUJA ONLINE OPPORTUNITIES AND TRENDS
One who nourishes the three worlds, One who pleases sankara, One who removes sins, One who engrosses in sound of Om
Source: www.moneycontrol.com/news/business/puja-time-is-shopping-timekolkata_308961.html <ul><li>Kolkata becomes country's shopping capital </li></ul><ul><li>Best time for marketers - in just one month of festive season, city sees business worth more than Rs.500 crore </li></ul><ul><li>Clothes! Industry sees sales jump by 40% 2 weeks before the puja and the frenzy continues for a month </li></ul><ul><li>Gariahat market for instance, sells about 5 lakh sarees every day during puja </li></ul>Durga puja commercial aspect
<ul><li>Durga Puja online is the new trend catching up </li></ul><ul><li>Social networking sites like Facebook and Twitter make it better </li></ul><ul><li>Many prefer to avoid crowds and prefer a different experience </li></ul><ul><li>Good option for NRIs and other far away from home </li></ul><ul><li>Idols & paper depictions are in the end eco-unfriendly. Therefore there is a trend to worship online </li></ul><ul><li>Various representations of Durga are available in electronic format & the devotee can choose from them. There are provisions to offer a virtual Puja and record the worship </li></ul>E-DURGA Source: Statistics of India Report 2010, http://www.goospoos.com/2011/01/india-internet-broadband-users-gender-age-statistics-2010/ , http://www.suite101.com/content/the-hindu-festival-of-durga-puja-a150481
STANDING IN LINE VS ONLINE <ul><li>People from all over the country visit the city at this time, and every night is one mad carnival where thousands of people go 'pandal-hopping' with their friends and family </li></ul><ul><li>Kolkata has more than 1500 pandals, multiply that with 15000 daily footfalls per pandal during pujas </li></ul><ul><li> According to a survey released by Paypal , Time (75 %), crowds (65 %) and access to a wider range of products (60 %) are the main reasons cited for going online & avoiding shops </li></ul><ul><li>Far from the maddening crowd, at the comfort of home </li></ul><ul><li>Most pandals at fingertips </li></ul><ul><li>Excellent option for NRIs and ones away from home </li></ul><ul><li>Easier updates from friends all over </li></ul>Sources- Wikipedia, MoneyControl.com, http://www.pluggd.in/diwali-shopping-on-internet-297/& BusinessWire E-DURGA
E-DURGA KOLKATA IS ONLINE Researched from Google Trends, the scale is based on the average worldwide traffic of ’Durga puja’ in all years. Even during Durga Puja, millions of Kolkata folks surf online for information, images and goodies Source: http://www.google.com/trends?q=durga+puja&ctab=0&geo=all&date=all&sort=1
E-DURGA <ul><li>The Scale is based on the average worldwide traffic of keywords ‘ Durga puja’ </li></ul><ul><li>Constant appreciation in clicks in last 3 years shows growing interest </li></ul>DURGA PUJA THROUGH SEARCH ENGINES
<ul><li>Scale is based on the average worldwide traffic of durga puja sms </li></ul><ul><li>A new trend started in 2009 – and growing in leaps </li></ul>E-DURGA DURGA PUJA THROUGH WEB
‘ Ya Devi sarvabhuteshu, shakti rupena samshthitha Namasteshwai Namasteshwai Namasteshwai namo namaha ’
The Logo aalpona onscreen. No Pooja in a Bengali household is complete without the aalpona , the art of drawing sacred and beautiful motifs. The logo’s U font is a tribute to this ancient art. The t embodies the sword of Maa Durga. The Shakti’s symbol. Remover of illusions and ignorance. An elegant V in the holy conch. Maa Durga’s powerful conch radiates the very vibration of creation. The sound of a divine beginning. Divinity through fonts Lakshmi’s footprint. Through this amazingly creative depiction of S, we reverently offer our respects to Maa Lakshmi, the source of all opulence and beauty in the universe. Art. Every Puja with its idols is a celebration of creativity. Art flows in many forms. Music, dance, sculpture and paint make a divine union.
The USP <ul><li>Give a complete Durga Puja experience online – everything from pandal, food, travel, sms, wallpaper </li></ul><ul><li>Special sections like Pujor Boi – print media that are issued specifically for the festival </li></ul><ul><li>The ‘making of the Durga’ videos and interviews </li></ul><ul><li>Visually pleasing design - preserving ethnicity with internationally contemporary design. Unlike some other Durga puja sites which are good in content but give user a visual coma </li></ul><ul><li>Full and complete professionally managed content and SEO </li></ul>
The USP We will mainly promote it on Facebook, Twitter and other social networks in following ways : 1. Create a relevant event and invite friends 2. Create relevant groups for Durga Puja and related activities such as ‘Shopping’, ‘Kolkata Restaurants’ etc. 3. Start various contests on Facebook such as – ‘Laxmi OR Saraswati’ / ‘Kartik Vs. Ganesh’ / ‘Jhari na ki Thakur dekhe bari?’ 4. Integrate Facebook comment box with the website so that when a user posts comment on our website or likes a page - it goes to their Facebook wall & spreads virally 5. Post updates on Twitter 6. From August we will start collecting data on what is special in Durga Puja this year in terms of theme, apparels, shoes, foods etc.
Why Focus on Facebook & Twitter? According to Sahiel Shah, Account Manager WAT Consult (deals strategic planning, execution and management of online marketing campaigns for brands ) Published at Penn-Olson.com on Jan 2011 Source: http://www.penn-olson.com/2011/01/04/social-media-india / Social Network Size Remarks Page Views Facebook 17 million Highest growing Social network in India & whole world 3,495 million Twitter 4.5 million Fastest growing network in global social media space , spreading in India like a virus 102 million Orkut 18 million More favourite in smaller cities but not in metros 65.1 million
India, in terms of numbers, is now adding maximum Facebook users month-on-month. In April alone, India added 1.8 Million new Facebook users logging monthly growth rate of 7.7%. Sources: http://trak.in/tags/business/2011/05/07/facebook-india-statistics-april-2011/ , http://www.omllion.com/blog/2011/03/social-media-india-facebook-india-statistics/ Facebook now has over 675 Million users world-wide growing an impressive 45% India is now 5th overall in the “Highest Facebook Users” Country list. FB growth in India has been quite impressive- 160% growth last year. By end of April 2011, India had 24.9 million Facebook users Booked into Facebook
‘ In order to communicate with the people , the Kolkata Traffic Police have created a Facebook profile where it shares useful notes and data from time to time,’ - Swapan Banerjee, officer in-charge of traffic computer cell FB page - www.facebook.com/pages/Kolkata-Traffic-Police/129115403803409 Kolkata police use Facebook to reach out to citizens Facebook charms Kolkata
Over 100% growth <ul><li>Founded in 2010, over 100% growth in less than a year </li></ul><ul><li>Growth of more than 135% in social networking sites from Oct 2010 – June 2011 </li></ul><ul><li>Growth being tracked every week </li></ul>Facebook statistics
UTSAV live & E-DURGA India had 88 million active Internet users in 2010 Total of 6.9% penetration rate ( 6.9 persons using Internet out of 100 ). Taking Kolkata only- Kolkata ranks 4th in internet usage , 1.34 million users If only 50% of 1.34 m users in Kolkata search for Durga Puja related info in net - 6.7 lakh net users Out of which if 10% visit UtsavLive – 67,000 users Out of which if 10% click various ads – 6700 users. If 5 ads are running, that means over 1340 clicks per ad!
UTSAV live & FACEBOOK Facebook Demographics User Statistics on 5 August 2011- Estimated Reach for Kolkata is 795,780 people i.e. the number of active FB users in Kolkata If only 50% of those 8 lakh FB users in Kolkata search for Durga Puja related info in net - 4 lakh net users Out of which if 20% visit UtsavLive – 80,000 users Out of which if 10% click various ads – 8000 users. If 5 ads are running, that means over 1600 clicks per ad!
About US Shirsendu Sengupta Creative, experienced and versatile graphic designer who has worked with indigenous and international clients. His firm 99colours creates websites, designs brochures, banners, corporate e-cards and logos. He is also credited to have designed and branded the prestigious DHC logo that caters to uber-rich art lovers and Hollywood celebrities and sells Rs.6 million a piece. Shimul Aich Shimul has more than 6 years of experience in online marketing. He has worked with 3 reputed companies so far and has handled several clients in India and abroad independently. He has worked in all channels of online marketing including SEO/PPC/Affiliates/Social Media and managed SEO and Content teams. Shimul owns and maintains several high traffic blogs as well. Saikat Sengupta Saikat has a knack for writing as well as online marketing. He's contributed articles to several financial, business and technical portals in the past. With technical knowledge from his bachelor's degree in Computer Applications and his marketing sense, he understands the ins and outs of online marketing strategies and come up with the most suitable solutions. He is working as an independent consultant right now. Ajanta Ghose Proficient in the field of Market Research with extensive experience in various markets. Responsible for gathering of data, skimming market information and presentation of the business data.