Selling Pixels:<br />Real-world data from<br />virtual-world games<br />Rob Carroll<br />Director of Publishing <br />Tapj...
Contributing Developers <br />Thanks!<br />
Virtual Good Types<br />
Virtual Good Types <br />1<br />2<br />3<br />1) Time Savings:<br />Allow the user to refill their stats or complete tasks...
Virtual Good Types <br />4<br />5<br />6<br />4) Level Packs:<br />Extra content for the game.<br />5) Stat Boosts:<br />B...
Virtual Good Types <br />8<br />7<br />7) Resources:<br />Items the user need to build other items or expand in the game, ...
Time Savings <br />HyperCube’s Jet Fighter <br />Equipment <br />Stat Boosts <br />
HyperCube’s Jet Fighter <br />Free to Play Arcade Game<br /><ul><li>Twitch action game play
Lot’s of ship upgrades </li></li></ul><li>HyperCube’s Jet Fighter <br />
Tapjoy’s Tap Defense <br />Equipment <br />Level Packs<br />Stat Boosts <br />We’re Hiring!!  <br />
Tapjoy’s Tap Defense <br />Free to Play Arcade Game<br /><ul><li>Classic Desktop Tower Defense
Good mix of boosts and items</li></li></ul><li>GameDuell’s Cleopatra’s Pyramid <br />Level Packs<br />Free to Play Puzzle ...
User get’s the first levels free and can buy extra levels</li></li></ul><li>GameDuell’s Cleopatra’s Pyramid <br />Level Pa...
GameDuell’s Cleopatra’s Pyramid <br />In App Purchase Packages <br />Followed by $1.99 and $0.99 in 3rd   $7.99 was the 4t...
Time Savings <br />5th Planet Games <br />Avatar <br />Customization <br />Viral Replacements<br />Equipment <br />Faceboo...
Lot’s of Virtual Goods
Great Art and Story   </li></ul>Resources <br />Stat Boosts <br />
5th Planet’s Dawn of the Dragons  <br />
5th Planet’s Dawn of the Dragons  <br />
5th Planet’s Legacy of A Thousand Suns<br />
5th Planet’s Legacy of A Thousand Suns<br />
Exclusive!!! <br />Take Away Ideas <br />
Featured Placement <br /><ul><li>Add virtual goods to the landing/home page
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Rob carroll cc presentation 2011

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  • Carrier IndependentVarieties of Devices to Select FromFlashFaster App Approval ProcessJavaNot limited to Objective-C which is limited to iPhone and Mac OS X developmentOpen Source APIComplete Access to the OS’s heart and the Google API’s thereinSupported by Open Handset AllianceGroup of 80 tech &amp; mobile companies coming together for innovation and richer mobile experienceLow-Cost Tool for Development$25/year to sell in the Android Market
  • Rob carroll cc presentation 2011

    1. 1. Selling Pixels:<br />Real-world data from<br />virtual-world games<br />Rob Carroll<br />Director of Publishing <br />Tapjoy<br />
    2. 2. Contributing Developers <br />Thanks!<br />
    3. 3. Virtual Good Types<br />
    4. 4. Virtual Good Types <br />1<br />2<br />3<br />1) Time Savings:<br />Allow the user to refill their stats or complete tasks to speed up their game play. <br />2) Avatar Customization : <br />Non stat effecting vanity items<br /> Much more prevalent in <br />pet care and city building games <br />3) Equipment : <br />Items in the game that give the user a bonus or permanently increase their stats <br />
    5. 5. Virtual Good Types <br />4<br />5<br />6<br />4) Level Packs:<br />Extra content for the game.<br />5) Stat Boosts:<br />Boost that the user can buy to power-up their game play. Usually limited time or effect duration <br />6) Decorations:<br /> Non game effecting items the user can buy to customize the look of their game <br />
    6. 6. Virtual Good Types <br />8<br />7<br />7) Resources:<br />Items the user need to build other items or expand in the game, this is often also a time savings benefit <br />8) Viral Replacements: <br />Allow the user to spend money to continue gameplay without needing to invite friends <br />
    7. 7. Time Savings <br />HyperCube’s Jet Fighter <br />Equipment <br />Stat Boosts <br />
    8. 8. HyperCube’s Jet Fighter <br />Free to Play Arcade Game<br /><ul><li>Twitch action game play
    9. 9. Lot’s of ship upgrades </li></li></ul><li>HyperCube’s Jet Fighter <br />
    10. 10. Tapjoy’s Tap Defense <br />Equipment <br />Level Packs<br />Stat Boosts <br />We’re Hiring!! <br />
    11. 11. Tapjoy’s Tap Defense <br />Free to Play Arcade Game<br /><ul><li>Classic Desktop Tower Defense
    12. 12. Good mix of boosts and items</li></li></ul><li>GameDuell’s Cleopatra’s Pyramid <br />Level Packs<br />Free to Play Puzzle Game<br /><ul><li>Timed solitaire style game play
    13. 13. User get’s the first levels free and can buy extra levels</li></li></ul><li>GameDuell’s Cleopatra’s Pyramid <br />Level Pack Purchases <br />Of the users that the second level pack, 49.9% bought the third level pack <br />Of those 48.2% bought the second level pack <br />7.6% of users bought the first level unlock <br />
    14. 14. GameDuell’s Cleopatra’s Pyramid <br />In App Purchase Packages <br />Followed by $1.99 and $0.99 in 3rd $7.99 was the 4th most bought package <br />The $3.99, $4.99, $5.99 and $6.99 packages didn’t contribute much <br />The highest % of IAP packages was $2.99 with 38.9% of all sales <br />
    15. 15. Time Savings <br />5th Planet Games <br />Avatar <br />Customization <br />Viral Replacements<br />Equipment <br />Facebook Role Playing Games<br /><ul><li>Character Progression
    16. 16. Lot’s of Virtual Goods
    17. 17. Great Art and Story </li></ul>Resources <br />Stat Boosts <br />
    18. 18. 5th Planet’s Dawn of the Dragons <br />
    19. 19. 5th Planet’s Dawn of the Dragons <br />
    20. 20. 5th Planet’s Legacy of A Thousand Suns<br />
    21. 21. 5th Planet’s Legacy of A Thousand Suns<br />
    22. 22. Exclusive!!! <br />Take Away Ideas <br />
    23. 23. Featured Placement <br /><ul><li>Add virtual goods to the landing/home page
    24. 24. Create featured/limited item space on the page
    25. 25. Items on the home page will have 150% + sales increase
    26. 26. Rotate content often
    27. 27. Remove feature/limited items from the market
    28. 28. Great place for seasonal items </li></li></ul><li>Hidden Banner Ad’s <br />Normal banner ad placement can interfere with game play<br />Place ad’s in less conspicuous areas <br /><ul><li>Inventory screens
    29. 29. Loading pages
    30. 30. Landing screen </li></li></ul><li>Thank You!<br />Rob Carroll<br />Director of Publishing <br />Tapjoy<br />

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