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Using an Announcement to Rise To the Top with PR and Marketing - Growth Hacking

by VP, Marketing at ProfitBricks on Jan 17, 2014

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In July 2013, ProfitBricks, a cloud computing provider cut it’s pricing by 50% to assume the price/performance leadership position in the industry. Marketing (in-house) & PR (outsourced) worked ...

In July 2013, ProfitBricks, a cloud computing provider cut it’s pricing by 50% to assume the price/performance leadership position in the industry. Marketing (in-house) & PR (outsourced) worked together to create an inbound and outbound program I smashed all goals for traffic, mentions, backlinks, signups and customers. William Toll (@utollwi), VP, Marketing at ProfitBricks and Chuck Tanowitz (@ctanowitz) Vice President, Public Relations & Editorial Services at HB Agency will share the details of how they did it and provide some key tips for your next big announcement.

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Using an Announcement to Rise To the Top with PR and Marketing - Growth Hacking Using an Announcement to Rise To the Top with PR and Marketing - Growth Hacking Presentation Transcript