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Social Media For Product Managers and Product Marketers - William Toll
 

Social Media For Product Managers and Product Marketers - William Toll

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Product Managers and Product Marketers - How to leverage Social Media and Marketing to engage with customers and prospects. Part of session at ProductCamp Boston #PCampBoston PCampBoston

Product Managers and Product Marketers - How to leverage Social Media and Marketing to engage with customers and prospects. Part of session at ProductCamp Boston #PCampBoston PCampBoston

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  • Product Camp Boston #PCampBoston ProductCamp Social Media and Social Networking Town Hall Discussion Why and How Product Managers and Marketers Need to Up Their Game Presentation #2 – Mobile - Startup Track William Toll – VP Marketing Yottaa Twitter: @utollwi
  • Example from www.theWHIR.com blog by William Toll
  • HP takes advantage of VMWorkd
  • Cloud and SaaS examples of User feeedback systems. Yottaa a Web Performance Optimization Company and Rackspace Featured Here

Social Media For Product Managers and Product Marketers - William Toll Social Media For Product Managers and Product Marketers - William Toll Presentation Transcript

  • Social Media and Social Networking Town Hall Discussion Why and How Product Managers and Marketers Need to Up their Game William Toll @utollwi VP, Marketing Yottaa
  • http://www.flickr.com/photos/telstar/1348916033/lightbox/
  • It’s OK to feel that you are being steamrolled by Social Media
  • http://www.flickr.com/photos/hot_n_flashy/3784110808/sizes/l/in/photostream/
  • It’s not OK to not stock the lake.
  • http://www.flickr.com/photos/janbrasna/176341008/
  • Talk AT Many
  • http://www.flickr.com/photos/viagallery/3440496547/
  • OR Engage WITH Few
  • Product Managers and Product Marketers Can Help Stock The Lake! Produce Content and Share It to Be Found
  • Why Social Media? – Content Syndication
  • Why Social Media? Employee Evangelist Example - Dell
  • Why Social Media? Employee Evangelist Example - EMC
  • Product Managers & Marketers Can Leverage Events to Engage: VMworld example including HP at VMworld
  • Engaging and Connecting with Prospects and Customers - Leverage Events to Stay Engaged
  • Example Community Page & Community Written White Papers
  • Product Managers and Marketers Can Take Advantage of User Feedback – Like Yottaa – a Web Performance Optimization Company and Rackspace a cloud infrastructure company..
  • Today’s Next Talks Focus on How To Leverage Mobile Apps for Mobile Engagement at Events
  • Social Media tools help a massive product launch over 41 products launched in one day by EMC
  • Social Media & Content Marketing Program Goals
    • Leads
    • SEO Momentum
      • “ Real Time Results” – Google Caffeine Relevancy
    • Customer Feedback
      • Sentiment Analysis
    • Thought Leadership & Engagement
      • Blogger Outreach
      • Analyst Engagement
      • Customer and Prospect Engagement
    • “ Klout”
      • Reach & Thought leadership relevancy
    • Awareness - # of mentions
  • Employee Engagement & Thought Leadership
    • Employee engagement makes it real
    • Employee engagement enables multiple vehicles & links
    • Employee benefit = “Fame & Money” – Passion  Selected employees can be active here:
      • Twitter
      • Blogs
      • LinkedIn
      • Delicious, Digg
      • Blog Commenting/Guest Posting
      • Forums
    • LOCAL Events – Sponsor, Speak, Engage, Network –
      • Send news, KW, trend info to marketing & sales - -share.
  • Tactical Map: Social Media - Strategy and Vehicles Press Releases Articles Flickr Facebook Delicious/Digg (s) Foursquare (s) Forums/Discussions Evangelist (s) Promotion Blog(s) Twitter (s) YouTube (s) LinkedIn (s) Community Page Links on 3 rd Party Directories(s) White Paper Events Page Webinar How-To-Video Podcast Slideshare (s) Case Study Customer Video Email Marketing Analyst Reports (s)= Multiple
  • Thank You! William Toll @utollwi VP - Marketing @Yottaa www.yottaa.com [email_address]