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csp

  1. 1. MEDICINE<br />SURVEY REPORT<br />om<br />
  2. 2. Segment Medicine <br />Companies involved <br /> GSK , Cadila ,Macleods , Intas Pharma Zydus cadila ,Aventis, Dr.Reddy ,Novartis Nicholas ,Paras pharma, Cipla, Morpen, HA, Vilco, Zero, DWD, Phyto . <br />Vehicles used in segment-<br /> LTV-ape3wheeler,mahindra,bajaj,apetruk,tata ace,minidor<br /> HTV- TATA -407,709,trucks <br />
  3. 3. The Indian Pharmaceutical Market<br />The Indian pharmaceutical market is the world's fourth largest by volume (8% of global total) and thirteenth largest by value (less than 1% of global total). Although prices are the lowest in the world, 70% of the population does not have access to drug therapy and 2002 per capita consumption was only $3.33. The lack of pharmaceutical patents means that there is an average of 200 brands for every molecule on the market.<br />
  4. 4. Research methodology<br /><ul><li>Primary research
  5. 5. Developing questionnaire.
  6. 6. Testing questionnaire on field.
  7. 7. Direct interview with dealers, distributors,c&f agents
  8. 8. Measuring the distribution network.
  9. 9. Analysis of operating cost model.
  10. 10. Collation of the data. </li></li></ul><li>DISTRIBUTION NETWORK<br />PRIMARY<br /> DISTRIBUTION<br />SECONDARY<br />DISTRIBUTION<br />TERTIARY <br />DISTRIBUTION<br />DRUG STORES<br />HOSPITALS<br />
  11. 11. Primary distribution<br />Company <br />Mother godown<br />Central warehouse<br />Company : <br />-Cipla<br />-Dr.Reddy<br />-Ranbaxy<br />-Rizlon<br />-Cadilla<br />-Zydus<br />-Paras <br />-Nicholas<br />-GSK<br />-Aventis<br />-Vilco<br />-Sigma<br />-Lyka<br />-Morpen<br />-Novartis <br />-sanders<br />-cosme<br />Central warehouse<br />Indore<br />Mumbai<br />Nagpur<br /> pune <br />Fursungi<br />Uruli<br />Devachi<br />Kondwa<br />wagoli<br />HCV<br />HCV<br />
  12. 12. Transportation mode-(HTV)<br /> Trucks: (6,8,10 tyres),cargo trucks<br />Load carrying capacity<br /> Trucks-6 tyre -800 cartons<br /> 8 tyre -1200 cartons<br /> 10 tyre-1600 cartons<br />Delivery days<br /> Days-10(twice a week)<br /> Number of trucks delivering -40/<br />Delivery charges:<br /> Based on cartons-Rs1.8/Carton<br />
  13. 13. Secondary distribution<br />LTV<br />Regional warehouse<br />Distributors <br />Fursungi<br />Uruli<br />Devachi<br />Wagoli<br />Kondva<br />Hadapsar<br />saswad<br />Sadashiv peth<br />Davabazar(pcmc)<br /><ul><li>Ranbaxy
  14. 14. Revlon
  15. 15. Cipla
  16. 16. Dr .Reddy
  17. 17. Cadila
  18. 18. Paras pharma
  19. 19. Aventis
  20. 20. Ariharant generic
  21. 21. Alembic
  22. 22. Sanders
  23. 23. Cosme
  24. 24. Universal medical
  25. 25. Hindustan antibiotic</li></li></ul><li>Transportation Mode:<br />Vehicles used<br /> -Tata 407,Tata 709,Tata ace<br /> -Ape3wheeler,Minidor,Bajaj<br /> -Maxpickup,Mahindra Alfa<br /> Working days<br /> no of days-6/week <br />
  26. 26. Transportation mode<br />Vehicles used<br /> Ape3wheeler<br /> Bajaj<br /> Mahindra Alfa<br /> Tata ace<br /> Two wheelers<br /> Cycles<br />Working days:6/week<br /><ul><li>Dealers
  27. 27. Marketing representatives
  28. 28. Drug stores
  29. 29. Hospitals</li></ul> (Pune city)<br />LTV<br />Distributors<br />(Sadashiv peth,pcmc) <br />
  30. 30. Tertiary distribution<br /><ul><li>Dealers
  31. 31. Marketing representatives
  32. 32. Drug stores
  33. 33. Hospitals</li></ul>customers<br />Counter selling<br />
  34. 34. <ul><li>Ranbaxy
  35. 35. Revlon
  36. 36. Cipla
  37. 37. Dr .Reddy
  38. 38. Cadila
  39. 39. Paras pharma
  40. 40. Aventis
  41. 41. Ariharant generic
  42. 42. Alembic
  43. 43. Sanders
  44. 44. Cosme
  45. 45. Universal medical
  46. 46. Hindustan antibiotic</li></ul>Ointments<br />Liquid syrup<br />Tablets <br />capsules<br />Gel <br />Injections<br />Product <br />
  47. 47. Ware house standing capacity<br /> -65000 carton<br />Number of cartons supplied/day<br /> -500<br />Rate of supply of products are high during first 10 days of the month <br />General store profile<br />
  48. 48. Cartons variety:(weight basis)<br />Kilos-2,5,7,8,9,10,12,15,18,24<br />Most used:<br /> 5kg,10kg,12kg,15kg<br /><ul><li>For liquid products-12kgs,15kgs
  49. 49. For tablets -5kg,8g,10kg,12kg
  50. 50. For direct retail suplly-2kgs,5kgs</li></ul>packaging<br />
  51. 51. 2kg <br />5kg<br />7kg<br />8kg<br />9kg<br />10kg<br />12kg<br />15kg<br />24kg<br /> Vehicles usedcartons<br />Tataace,Mahindrapickup,Ape3wheeler,Minidor,Mahindra alfa,Tata407<br />Mahindrapickup,Tataace,407,<br />
  52. 52. Consignment charge:<br /> Distributors-350/order<br /> Marketing representatives-200/order<br /> Carton charge:15rs/carton <br />Billing charge:<br /> Order basis-10rs/order<br />Delivery charges:<br /> Carton charge-18rs/carton<br />Octroi charges:Rs80/vehicle(pune)<br />Amount paid to (HTV)-1.8rs/carton<br />Delivery boy charge-700/shop<br /> (Distributors Dealers/retail)<br />Pricing pattern<br />
  53. 53. Medicine cartons loaded in ape 3 wheeler<br />
  54. 54. Cipla warehouse<br />
  55. 55. Company Profiles:<br />
  56. 56.
  57. 57.
  58. 58. Cost of operation<br />
  59. 59. Operating cost/km<br />
  60. 60. Ape 3 wheeler operating cost is 35% lower than Tata ace.<br />EMI for ape 3 wheeler is lower than Tata ace.<br />Maintenance cost low for Ape 3 wheeler than Tata ace <br />Competitive advantage<br />
  61. 61. Use of Ape3wheeler more in secondary distribution<br />Direct supply from warehouse to retail is also observed<br />Along with ape3wheeler tata ace and Mahindra Alfa are the other vehicles being used for transportation.<br />Various transport services are utilized on contract basis for the transportation<br />conclusion<br />
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