Segment Medicine <br />Companies involved <br /> GSK , Cadila ,Macleods , Intas Pharma Zydus cadila ,Aventis, Dr.Reddy ,Novartis Nicholas ,Paras pharma, Cipla, Morpen, HA, Vilco, Zero, DWD, Phyto . <br />Vehicles used in segment-<br /> LTV-ape3wheeler,mahindra,bajaj,apetruk,tata ace,minidor<br /> HTV- TATA -407,709,trucks <br />
The Indian Pharmaceutical Market<br />The Indian pharmaceutical market is the world's fourth largest by volume (8% of global total) and thirteenth largest by value (less than 1% of global total). Although prices are the lowest in the world, 70% of the population does not have access to drug therapy and 2002 per capita consumption was only $3.33. The lack of pharmaceutical patents means that there is an average of 200 brands for every molecule on the market.<br />
Research methodology<br /><ul><li>Primary research
Ware house standing capacity<br /> -65000 carton<br />Number of cartons supplied/day<br /> -500<br />Rate of supply of products are high during first 10 days of the month <br />General store profile<br />
Ape 3 wheeler operating cost is 35% lower than Tata ace.<br />EMI for ape 3 wheeler is lower than Tata ace.<br />Maintenance cost low for Ape 3 wheeler than Tata ace <br />Competitive advantage<br />
Use of Ape3wheeler more in secondary distribution<br />Direct supply from warehouse to retail is also observed<br />Along with ape3wheeler tata ace and Mahindra Alfa are the other vehicles being used for transportation.<br />Various transport services are utilized on contract basis for the transportation<br />conclusion<br />
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