Hp Polyserve Database Utility For Sql Server Consolidation

The Database Utility for SQL Server Scott Campbell Manager, Technical Specialist

Agenda – “The Sales Cycle”

Identifying the Opportunity

High Level Value Proposition

Presenting the DB Utility for SQL Server

POC to Close

Success Example

“ Is There An Opportunity?”

Identifying the Opportunity is Easy

Consolidation Plans?

Deployed Virtualization? (VMware)

20 Servers or More Running SQL Server?

If number 3 is “YES”, you have an opportunity.

If numbers 1 and/or 2 are “YES”, funding is likely available.

Engage your PolyServe Sales or Technical Specialist

Opportunity Identified High Level Value Proposition

Database Utility Value

Run the same number of instances on fewer servers.

Eliminate risk associated with stacking instances.

Manage to higher levels of availability.

Manage to higher levels of storage utilization.

Drive management & operational efficiencies.

Drive significant cost out of the SQL Server infrastructure.

Compelling Events Driving Change

Mission Critical SQL Server Instances

SQL Server 2005 Migrations

Shared Services Models

Hardware Consolidation

Data Center Consolidations

Extended 64 Bit Computing - Intel/AMD

Change

Migrate & Consolidate – How to Get There Safely Legacy SQL Server 32Bit Windows SQL Server 2005 64Bit Windows Department B Department A Department C Department D

Maximize Savings with the Database Utility

Starting Point: 30 Servers, average utilization rate of 20%

Post Consolidation: 16 Servers, average utilization rate of 50%

Hardware Re-Use Assumption: Replace 6 servers, re-deploy 20 servers

1 Soft costs include labor costs and downtime costs Three Year Total Cost of Ownership Comparison 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 Soft Costs* Hard Costs Total Costs 5,537,304 6,721,819 12,259,123 1,221,325 4,662,566 4,315,979 7,596,557 3,441,240 3,280,579 SQL Server Sprawl SQL Server Utility Cost Savings

But don’t trust our numbers……

Jointly build the TCO based on customer numbers.

Presenting the Solution Building Technical Credibility

The Many Costs of SQL Server Sprawl

5% to 20% Server Utilization Rates

Expensive and Complex High Availability

Ever-Expanding Management Burden

Managing Large Database Deployments Number of Systems Cost 10 20 30 40 60 80 100+ Standalone SQL Server Managed under HP’s Database Utility IT Budget for SQL Server

SQL Server Consolidation Opportunity

Reduce Cost through Consolidation

Servers

Storage

Software

Easy and Comprehensive, High Availability

Eliminate unplanned downtime

Dramatically reduce planned downtime

Increase Management Efficiency

Streamline installs and patches

Reduce server maintenance

Simplify capacity management

Source IDC: 5 Year TCO

HP’s Unique Technology - PolyServe The Power of Shared Data for SQL Server Consolidation

From Sprawl to Consolidation

Shared Data is fundamentally different… Better!

Eliminate 1:1 mapping of servers to storage & clients

SQL 1 SQL 2 SQL 3 SQL 4

From Sprawl to Consolidation

Shared Data is fundamentally different… Better!

Eliminate 1:1 mapping of servers to storage & clients

SQL 1 SHARED DATA VIRTUALIZED CLIENT CONNECTIONS SQL 9 SQL 12 SQL 1 SQL 4 SQL 3 SQL 2 SQL 1

The Road to Consolidation & Utility Computing

The Enterprise Platform for SQL Server Reliable HA Trusted Consolidation Stand Alone Performance & Management “ OR” “ AND” Opposing Forces HP PolyServe Database Utility for SQL Server SQL Server Sprawl is Very Expensive Hardware Virtualization SQL Server 2005 Enterprise Data Center Mission Critical SLA’s

HP Adaptive Windows Infrastructure – SQL Server Utility

POC Process

Proof of Concept Options

Live Demonstration

Virtual Room - often completed during presentation

Interactive Q&A Session

“ Show and Tell” POC

2 day effort at an HP facility

Highly structured & highly effective

Evaluation POC

Customer Site Implementation

Test Plan

Timeline

Success Criteria

Typically 30 Days

License Agreement Runs in Parallel

Closure

Opportunity is Qualified

TCO Compelling

Demonstrated Technical Credibility

POC Completion

Credible References

Solution Sold – Software/Hardware/Consulting

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Post Sales SmartStart & Migration Services

Implementation, Migration, and Knowledge Transfer

British Energy Business needs Customer benefits HP solution

Place and optimize sales of 1.5 TWhrs each week

Ensure that output and sales are balanced every half-hour (48x per day)

Scalable, 24x7 SQL Server 2005 & BizTalk 2006 trading platform

Avg. unplanned outage costs BE £4M in lost profits

HP PolyServe Database Utility software for SQL Server

HP DL 585 servers

Windows Server 2003 64 bit

HP EVA 4000

British Energy Group plc is the UK’s largest generator of electricity (20% of UK’s electricity, 70 TWhrs) with 6,000+ employees and 9 power plants. They supply commercial customers and the energy trading market.

Service Oriented Architecture for energy trading that virtualized all hardware layers

Simplified operational environment and procurement complexity

Ultra-reliable availability and scalability for mission critical SQL Server

Scalable and dependable mission-critical energy trading platform

Ordering Information Installation Support Software Type HA114A1 57Q PolyServe Software Installation and Startup HA107A3 7EZ Database Utility Pack- 8 CPU Support SW 24x7 (3 years) T5395ABE PolyServe Database Utility Pack- 8 CPU E-LTU List Price SKU Description

The Database Utility for SQL Server: Contacts And Tools

Who do I contact?

Database Utility Tools and Info Sources

www.polyserve.com

www.hp.com

Live Demos

http://www.polyserve.com/products_demo.php

Content & Collateral

http://www.polyserve.com/sql_server_consolidation.php

TCO Spreadsheet

Thank You

Lose the Urge to Merge Stack Instances; Don’t Merge Instances.

Merging Instances– Consolidating Databases– is Hard and Risky

Security & name collisions must be resolved

Application vendors want their databases to be in separate instances

Client connection strings must change

This Method is Complex, Costly, Time Consuming, Risky, and NOT

what HP does.

Server 1 Instance 1 Database 1 Database 2 Database 3 Server 2 Instance 2 Database 1 Database 2 Database 3 Server 1 Instance 1 Database 1 Database 2 Database 3 Database 1 Database 2 Database 3

Stack Instances Instead

Stacking Maintains Instance Isolation

Non-Disruptive to Applications

Isolated Security Maintained

Database Naming Not Impacted

Client Connection Strings Maintained

Server 1 Instance 1 Database 1 Database 2 Database 3 Server 2 Instance 2 Database 1 Database 2 Database 3 Server 1 Instance 2 Database 1 Database 2 Database 3 Instance 1 Database 1 Database 2 Database 3

Big Iron. Big Expense. Big Risk.

Expensive:

Most expensive way to buy compute capacity

Administrators still working off hours

Risky

Capacity Risk: Instances are still server locked

Availability Risk: Downtime effects more instances

Why sacrifice on price/performance and increase risk?

Traditional High Availability Software is Not for Consolidation Don’t get tangled in the SCSI Web

Traditional HA solutions use SCSI reservation

Controls server-to-storage relationships

Introduces brittleness

Change Is Disruptive

Each change requires downtime on related servers

Overwhelming Storage Configuration Complexity

Must pre-define all server to storage relationships

Every relationship is a source for potential failure

Forces isolated storage management

Why take on the complexity of HA solutions not designed for consolidation?

Server Virtualization: Not for Mission Critical Databases

Limited IO Performance

Lacks Robust High Availability

Forces Isolated Storage Management

VMware Isn’t The Right Tool for SQL Server

Doesn’t Perform for SQL Server

High input-output overhead tax

CPU limitations

Doesn’t Meet Availability Requirements

Unplanned

Distributed Availability Services is inadequate

Planned

Vmotion works only if servers are up

Doesn’t Decrease Biggest Cost Elements

Does not consolidate software images

Does not consolidate storage

Ironically, IT organizations are increasingly concerned about Virtual Machine sprawl

VMware Distributed Availability Services (HA) Inadequate for mission-critical applications Yes—Dynamic Re-Hosting No coverage Planned Application Upgrade Yes—Dynamic Re-Hosting No coverage Planned OS Upgrade Yes Yes (VMotion) Planned Physical Server Upgrade Yes No coverage Unplanned Failure Due to Application Problem Yes No coverage Unplanned Failure Due to OS Problem Yes—fast failover with no reboot required Yes—total reboot in Virtual Infrastructure 3 Unplanned Failure Due to Physical Server Problem PolyServe VMware Availability Challenge

HP Database Utility for SQL Server

Dynamic Re-Hosting™ for Optimization

Stack multiple instances

Buy only what you need

React in 30 seconds

Guaranteed High Availability for All

All servers are active

Guaranteed, mixed failovers – Fan out

One-Click Maintenance

Dynamic Re-Hosting™ for offload and upgrades

Hot insertion of mixed servers and storage

One Windows install per server

Push installs and hot fixes

SQL 12 X MATRIX MANAGER SHARED DATA SQL 7 SQL 8 SQL 10 SQL 9 SQL 13 SQL 14 SQL 1 SQL 6 SQL 2 SQL 3 SQL 5 SQL 4 SQL 5 SQL 12 SQL 11

Customer Case Study

Goals

Reduce number of servers required to provide high availability services for a major government entity

Solution

PolyServe Database Utility for SQL Server, which eliminates need for passive fail-over servers

Results

Reduction in server count of up to 85%; the environment currently consists of some 500 SQL servers, but will grow through 2013

“ Since consolidating our SQL Server databases with PolyServe, manual build time has been automated from days to hours and failover time has shrunk from five minutes to one; system management is more efficient and we expect to substantially cut overall cost-of-ownership for our SQL deployments.”

David Miller Director, Technology & Infrastructure Practice

Avanade is the leading global technology integrator on the Microsoft platform. Avanade is a joint venture formed by Accenture and Microsoft.

Customer Case Study

Goals

Consolidate and centralize ERP running on SQL Server

High availability without the cost of “wasted hardware”

Solution

PolyServe Database Utility for SQL Server cluster on two-processor IBM BladeCenter servers + 130GB IBM TotalStorage

Results

Estimated one month of downtime avoided

Consolidation of 18 servers to one, driving down costs and maintenance burden

Scalability to add new SQL instances and required redundancy quickly and inexpensively

“ The PolyServe Database Utility for SQL Server has already helped us immensely.

Our focus at Greif is efficiency and consolidation. PolyServe went above and beyond in terms of both support and product. It is a fantastic product.”

Jason Reese Network Administrator

Greif is a world leader in industrial packaging products and services, recording $2.4 billion in sales for 2005.

Customer Case Study

Goals

Roll out prescriptions processing application for nationwide network of outpatient pharmacies.

Ensure high availability with minimal impact to server performance.

Solution

PolyServe Database Utility on 4-way servers + 4TB SAN

12 instances of SQL Server with 18 databases

Results

Greatly reduced risk to database interruption SLAs. Failovers take 10 to 15 seconds vs. five minutes to two hours

Maximized server utilization with built-in high availability

“ Initially, we brought PolyServe on board to support our prescription processing databases. We ended up expanding our use of the PolyServe SQL Server Utility and it has proven to be reliable and robust enough for much of our database work. We are looking to leverage PolyServe as much as possible for our current and future projects.”

Michael Bodette Systems Administrator

Medical Products Division

British Energy Business needs Customer benefits HP solution

Place and optimize sales of 1.5 TWhrs each week

Ensure that output and sales are balanced every half-hour (48x per day)

Scalable, 24x7 SQL Server 2005 & BizTalk 2006 trading platform

Avg. unplanned outage costs BE £4M in lost profits

HP PolyServe Database Utility software for SQL Server

HP DL 585 servers

Windows Server 2003 64 bit

HP EVA 4000

British Energy Group plc is the UK’s largest generator of electricity (20% of UK’s electricity, 70 TWhrs) with 6,000+ employees and 9 power plants. They supply commercial customers and the energy trading market.