ADEU Update Pre-Conference Workshop November 4, 2009 Presented by Nancy Lombardo, MLS; Todd Vandenbark, MLS/TM; Ginny Burns, CDE, RN, MEd; Grant Sunada, MPH Weighing in on Social Media Hands-On Social Media Workshop

Objectives Be able to define “Web 2.0” technologies and describe their characteristics Learn how to apply relevant Web 2.0 technologies Practice using some of the technologies Discuss ways to incorporate Web 2.0 into your professional life Have fun!

Be able to define “Web 2.0” technologies and describe their characteristics

Learn how to apply relevant Web 2.0 technologies

Practice using some of the technologies

Discuss ways to incorporate Web 2.0 into your professional life

Have fun!

Overview Web 2.0 definitions What is Social Software? What is it good for? Web 2.0 and Diabetes Our conundrum How to start? Social Networking: Listening, Connecting, Creating Listening: RSS – Hands On Connecting “ Micro-blogging” (Twitter) – Hands On Facebook – Hands On Creating: Blogs – Hands On Questions Conclusions

Web 2.0 definitions

What is Social Software?

What is it good for?

Web 2.0 and Diabetes

Our conundrum

How to start?

Social Networking: Listening, Connecting, Creating

Listening: RSS – Hands On

Connecting

“ Micro-blogging” (Twitter) – Hands On

Facebook – Hands On

Creating: Blogs – Hands On

Questions

Conclusions

Diabetes in Utah More than 120,000 Utah adults (6%) have been diagnosed with diabetes 1 13.3% of Utah adults with diabetes are uninsured 2 Utah Health Status Survey (2007-2008). Office of Public Health Data. Utah Department of Health, Salt Lake City, UT Utah BRFSS 2005-2008

More than 120,000 Utah adults (6%) have been diagnosed with diabetes 1

13.3% of Utah adults with diabetes are uninsured 2

Utah Health Status Survey (2007-2008). Office of Public Health Data. Utah Department of Health, Salt Lake City, UT

Utah BRFSS 2005-2008

Why in Utah Minorities have risen from 1.9% (1960) to 17.7% (2007) 1 Disparities exist in age-adjusted percentages of Utahns with diabetes by race & ethnicity 2 Pamela S. Perlich, http://health.utah.gov/cmh/data/UtahDemographicTransformation.pdf Diabetes in Utah (2008), http://health.utah.gov/diabetes/pdf/fctsandfig/diabetesinutah_book_May08.pdf American Indian Pacific Islander African American Non-Hispanic White Asian American Hispanic/Latino

Minorities have risen from 1.9% (1960) to 17.7% (2007) 1

Disparities exist in age-adjusted percentages of Utahns with diabetes by race & ethnicity 2

Pamela S. Perlich, http://health.utah.gov/cmh/data/UtahDemographicTransformation.pdf

Diabetes in Utah (2008), http://health.utah.gov/diabetes/pdf/fctsandfig/diabetesinutah_book_May08.pdf

Our society is changing … so is the World Wide Web

Web 2.0 Definitions

Web 2.0 Static Lecture Expert-Model Interactive Conversation Consumer [Patient]-Model Public wants to have all the information From multiple sources In ways they can understand From experts AND peers When they want it Web 1.0 http://www.brochure2blog.org/

Static

Lecture

Expert-Model

Interactive

Conversation

Consumer [Patient]-Model

Public wants to have all the information

From multiple sources

In ways they can understand

From experts AND peers

When they want it

http://www.brochure2blog.org/

What Is Web 2.0? Originally coined by Tim O’Reilly of O’Reilly Publishing in 2003 Classic article: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html User participation Harnessing the collective intelligence Design for "hackability" and remixability

Originally coined by Tim O’Reilly of O’Reilly Publishing in 2003

Classic article:

http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

User participation

Harnessing the collective intelligence

Design for "hackability" and remixability

Wikipedia Definition “ 2 nd generation Internet services that let people collaborate and share information online in previously unavailable ways” (wikipedia) Blogs, wikis, photo / video sharing sites, social networking sites Online web services that share data (“mashups”)

“ 2 nd generation Internet services that let people collaborate and share information online in previously unavailable ways” (wikipedia)

Blogs, wikis, photo / video sharing sites, social networking sites

Online web services that share data (“mashups”)

Two Sides of Web 2.0 Two-Way Communication (“Social Software”) Creates conversations between people Examples Blogs Wikis Photo/video sharing Social networks Web Services Software online Google Tools Protopage.com/websoft Mashups Photos overlaid on Google Earth Embed services Google custom search engine, Google calendar, etc.

Two-Way Communication

(“Social Software”)

Creates conversations between people

Examples

Blogs

Wikis

Photo/video sharing

Social networks

Web Services

Software online

Google Tools

Protopage.com/websoft

Mashups

Photos overlaid on Google Earth

Embed services

Google custom search engine, Google calendar, etc.

Two Sides of Web 2.0 With social media, people communicate with each other. With web services, machines communicate by sharing data.

What is Social Software?

Whoa, but what is it good for? Sharing with others Creating knowledge bases Making connections Building communities Engaging colleagues Empowering patients All of these things and more!

Sharing with others

Creating knowledge bases

Making connections

Building communities

Engaging colleagues

Empowering patients

All of these things and more!

The “Digital Divide”

A Possible Bridge: Mobile Access ~32% of all adults having ever gone online with a handheld (2009): 48% of African Americans 47% of English-speaking Hispanics 53% of those between the ages of 18 and 29 39% of college graduates 28% of white Americans http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx

~32% of all adults having ever gone online with a handheld (2009):

48% of African Americans

47% of English-speaking Hispanics

53% of those between the ages of 18 and 29

39% of college graduates

28% of white Americans

Generation Gap Older generations use the Internet for information searches, emailing, and buying products (2009). More likely than younger generations to look online for health information. Health questions drive those age 73 and older to the internet just as frequently as they drive Generation Y users, outpacing teens by a significant margin

Older generations use the Internet for

information searches,

emailing, and

buying products (2009).

More likely than younger generations to look online for health information.

Health questions drive those age 73 and older to the internet just as frequently as they drive Generation Y users, outpacing teens by a significant margin

“ Get health info” http://www.slideshare.net/PewInternet/generations-online-in-2009-charts

http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information/02-A-Shifting-Landscape/2-61-of-adults-in-the-US-gather-health-information-online.aspx?r=1

Web 2.0 & Diabetes 8 in 10 internet users (regardless of health status) look online for health info 1 AKA e-Patients 86% of internet users living with a disability or chronic illness have looked online for health information 2 compared with 79% of internet users with no chronic conditions Just half of adults with chronic conditions use the internet 2 But once online, they are avid consumers of health information http://www.pewinternet.org/trends/User_Demo_Jan_2009.htm S. Fox, http://www.pewinternet.org/Reports/2007/Epatients-With-a-Disability-or-Chronic-Disease.aspx S. Fox, http://www.pewinternet.org/Reports/2008/The-Engaged-Epatient-Population.aspx

8 in 10 internet users (regardless of health status) look online for health info 1

AKA e-Patients

86% of internet users living with a disability or chronic illness have looked online for health information 2

compared with 79% of internet users with no chronic conditions

Just half of adults with chronic conditions use the internet 2

But once online, they are avid consumers of health information

http://www.pewinternet.org/trends/User_Demo_Jan_2009.htm

S. Fox, http://www.pewinternet.org/Reports/2007/Epatients-With-a-Disability-or-Chronic-Disease.aspx

S. Fox, http://www.pewinternet.org/Reports/2008/The-Engaged-Epatient-Population.aspx

Web 2.0 and Diabetes (cont.) E-patients living with a chronic condition are more likely than others to say that online info: Affects decisions about how to treat an illness Prompts new questions of a doctor Changes the way they cope with a chronic condition or manage pain 1 However, they feel frustrated by a lack of info or an inability to find what they are looking for S. Fox, http://www.pewinternet.org/Reports/2007/Epatients-With-a-Disability-or-Chronic-Disease.aspx S. Fox, http://e-patients.net/archives/2009/01/doing-our-best-to-blow-your-minds-emerging-trends-in-chronic-disease-care.html

E-patients living with a chronic condition are more likely than others to say that online info:

Affects decisions about how to treat an illness

Prompts new questions of a doctor

Changes the way they cope with a chronic condition or manage pain 1

However, they feel frustrated by a lack of info or an inability to find what they are looking for

S. Fox, http://www.pewinternet.org/Reports/2007/Epatients-With-a-Disability-or-Chronic-Disease.aspx

S. Fox, http://e-patients.net/archives/2009/01/doing-our-best-to-blow-your-minds-emerging-trends-in-chronic-disease-care.html

Our Conundrum Most people under age 40 are fully engaged with “social media” but not yet dealing with chronic illness Most people over 60 are starting to face chronic conditions but are not participating in social media This is changing, but what do we do??? S. Fox, E-patients With a Disability or Chronic Disease, http://www.pewinternet.org/trends.asp

Most people under age 40 are fully engaged with “social media”

but not yet dealing with chronic illness

Most people over 60 are starting to face chronic conditions

but are not participating in social media

This is changing, but what do we do???

S. Fox, E-patients With a Disability or Chronic Disease, http://www.pewinternet.org/trends.asp

Provide the Best Information Using the Best Communication Methods Don’t just tell people what to do Try to empower them to be better consumers of health information Make it easier to distinguish good information from bad Rise above junk-info User-generated content is here to stay Real risk is for diabetes professionals to be quiet Tailor content and delivery to the audience Encourage their participation Promote dialogue Enable people to tell their personal stories http://www.brochure2blog.org/

Don’t just tell people what to do

Try to empower them to be better consumers of health information

Make it easier to distinguish good information from bad

Rise above junk-info

User-generated content is here to stay

Real risk is for diabetes professionals to be quiet

Tailor content and delivery to the audience

Encourage their participation

Promote dialogue

Enable people to tell their personal stories

http://www.brochure2blog.org/

How to proceed or even start? People generally don’t believe that the Internet is a panacea 1 But it is empowering patients like never before 2 What do you do now? Listen Connect Create S. Fox, http://www.pewinternet.org/Reports/2008/The-Engaged-Epatient-Population.aspx e-Patients: How they can help us heal healthcare, http:// www.acor.org/epatientswiki/index.php /

People generally don’t believe that the Internet is a panacea 1

But it is empowering patients like never before 2

What do you do now?

Listen

Connect

Create

S. Fox, http://www.pewinternet.org/Reports/2008/The-Engaged-Epatient-Population.aspx

e-Patients: How they can help us heal healthcare, http:// www.acor.org/epatientswiki/index.php /

Listening Creating Connecting BLOG Fooducate : 3 steps to embrace social media for RDs #FNCE2009 http://yfrog.com/0r42459875j 12:44 PM Oct 19th http://twitter.com/fooducate/statuses/4998762906

Developing a strategy: Identify Target Audiences, Goals and Mediums Starting point – Utah Diabetes Prevention and Control Program Knew that online resources provided general information about diabetes Received a lot of requests for more specific, local information

Starting point – Utah Diabetes Prevention and Control Program

Knew that online resources provided general information about diabetes

Received a lot of requests for more specific, local information

Forward to Local Expert* Local Diabetes Questions Local Answers ???? * “Local Expert” not necessarily a diabetes expert

Identify Target Audiences, Goals & Mediums Goal – Help connect the members of our community who have diabetes Support each other Gain a better understanding of our disease Connect with local resources

Goal – Help connect the members of our community who have diabetes

Support each other

Gain a better understanding of our disease

Connect with local resources

Forward to Local Diabetes Expert Record for Public Reference Local Answers Local Diabetes Questions

Addressing a Community Need Gestational patient High glucose levels Difficulty getting into a free clinic and sliding-scale fee clinic Calls were made in her behalf Led to a discussion with medical directors

Gestational patient

High glucose levels

Difficulty getting into a free clinic and sliding-scale fee clinic

Calls were made in her behalf

Led to a discussion with medical directors

Improving local resources Patient had Primary Care Network insurance Had questions about diabetes pump supplies Called state office but information was confusing for patient and PCN staff Notified State office Arranged for more training for PCN staff members about diabetes products

Patient had Primary Care Network insurance

Had questions about diabetes pump supplies

Called state office but information was confusing for patient and PCN staff

Notified State office

Arranged for more training for PCN staff members about diabetes products

Sharing Information & Experiences Hypoglycemia question Individual had a chance to describe her unique symptoms Sends note back saying it was helpful to understand she was not alone

Hypoglycemia question

Individual had a chance to describe her unique symptoms

Sends note back saying it was helpful to understand she was not alone

Entrance Keywords What did a person type into their search engine to find Ask Ginny? cost of insulin pump utah carbohydrates lip tingle colds and flu medication for diabetics carbohydrate grams for pre diabetes vegetarian my ears are buzzing help i'm a diebetic minimed supplies utah diabetes ideal glucose number blue cross blue shields of utah diabetic pump coverage where to purchase a minimed insulin pump in utah i am a type 1 diabetic..should i exercise when i have a cold diabetes type 2 grams of carbs for dinner how many grams of sugar is o.k. on a daily basis for someone with type 2 diabetes how many grams of carbohydrates are in 1 piece of pumpkin pie is there a place where i can get a free high blood check in salt lake city, utah diabetes help utah program for uncontrolled diabetes questions to ask on diabetes i had a glucose level of 104 but my a1c was normal blocked nose and low glucose levels gestational diabetes vegetarian menu

What did a person type into their search engine to find Ask Ginny?

cost of insulin pump utah

carbohydrates lip tingle

colds and flu medication for diabetics

carbohydrate grams for pre diabetes vegetarian

my ears are buzzing help i'm a diebetic

minimed supplies utah

diabetes ideal glucose number

blue cross blue shields of utah diabetic pump coverage

where to purchase a minimed insulin pump in utah

i am a type 1 diabetic..should i exercise when i have a cold

diabetes type 2 grams of carbs for dinner

how many grams of sugar is o.k. on a daily basis for someone with type 2 diabetes

how many grams of carbohydrates are in 1 piece of pumpkin pie

is there a place where i can get a free high blood check in salt lake city, utah

diabetes help utah

program for uncontrolled diabetes

questions to ask on diabetes

i had a glucose level of 104 but my a1c was normal

blocked nose and low glucose levels

gestational diabetes vegetarian menu

Intermountain Healthcare Intranet Improved interactions between Provider-Patient Provider-Provider Patient-Patient? We know that it is powerful

Improved interactions between

Provider-Patient

Provider-Provider

Patient-Patient?

We know that it is powerful

Think globally, but … what can you do locally? Create a public or private Twitter account Example from Frankie95 1 Option to connect via Internet and/or text messages Connect with other CDEs Connect patients together Limited to 140 characters Provide links to in-depth information http://www.rikomatic.com/blog/2009/06/twitter-as-an-event-organization-tool-our-experience-with-the-frankie-95-birthday-festival.html

Create a public or private Twitter account

Example from Frankie95 1

Option to connect via Internet and/or text messages

Connect with other CDEs

Connect patients together

Limited to 140 characters

Provide links to in-depth information

http://www.rikomatic.com/blog/2009/06/twitter-as-an-event-organization-tool-our-experience-with-the-frankie-95-birthday-festival.html

Think globally, but … what can you do locally? Create a local diabetes Q&A blog Try Blogspot , Wordpress or others Set up to receive questions and comments via e-mail Patients can also respond to questions Moves beyond Q&A Link to Twitter account with TwitterFeed Use keywords (“meta-tags”) to increase people’s ability to find your blog Remember to track your web traffic with Google Analytics , Wordpress or others

Create a local diabetes Q&A blog

Try Blogspot , Wordpress or others

Set up to receive questions and comments via e-mail

Patients can also respond to questions

Moves beyond Q&A

Link to Twitter account with TwitterFeed

Use keywords (“meta-tags”) to increase people’s ability to find your blog

Remember to track your web traffic with Google Analytics , Wordpress or others

Think globally, but … what can you do locally? Join or create a diabetes social network on Facebook.com or Ning.com Join an existing national or international network AADE on Facebook TuDiabetes.com Connect local support groups Create a local identity Local diabetes educators and experienced e-patients become “moderators”

Join or create a diabetes social network on Facebook.com or Ning.com

Join an existing national or international network

AADE on Facebook

TuDiabetes.com

Connect local support groups

Create a local identity

Local diabetes educators and experienced e-patients become “moderators”

Next steps for Ask Ginny Converted Ask Ginny to a Blogspot blog Linked blog to Twitter Linked both to a Facebook Page Creation of “Ask Ginny & Friends” Improved sustainability

Converted Ask Ginny to a Blogspot blog

Linked blog to Twitter

Linked both to a Facebook Page

Creation of “Ask Ginny & Friends”

Improved sustainability

Next steps for diabetes in Utah Create a tool for diabetes educators and professionals under the working title Online Family & Community Health Center Use empowerment education model 1 to help those affected by diabetes: Reflect on self-management experiments Discuss the emotional experience of living with diabetes Engage in systematic patient-centered goal setting and problem solving Answer clinical questions and provide culturally tailored education materials Martha M. Funnell, Robin Nwankwo, Mary Lou Gillard, Robert M. Anderson, and Tricia S. Tang. Implementing an Empowerment-Based Diabetes Self-management Education Program. The Diabetes Educator, 2005, 31: 53-61.

Create a tool for diabetes educators and professionals under the working title

Online Family & Community Health Center

Use empowerment education model 1 to help those affected by diabetes:

Reflect on self-management experiments

Discuss the emotional experience of living with diabetes

Engage in systematic patient-centered goal setting and problem solving

Answer clinical questions and provide culturally tailored education materials

Martha M. Funnell, Robin Nwankwo, Mary Lou Gillard, Robert M. Anderson, and Tricia S. Tang. Implementing an Empowerment-Based Diabetes Self-management Education Program. The Diabetes Educator, 2005, 31: 53-61.

Next steps for diabetes in Utah Target audience Uninsured people affected by, or at risk for, diabetes Those who care for and care about them Reach Partner with universities to conduct market research Explore public kiosks, public libraries, ATMs and elementary schools Utilize text messages, existing media channels and support groups Launch – First Phase – World Diabetes Day (14 November 2009) The Faces of Diabetes in Utah Inspired by local girl scout Current site – http://inspiredbydiabetes.blogspot.com Future site – http://health.utah.gov/facesofdiabetes

Target audience

Uninsured people affected by, or at risk for, diabetes

Those who care for and care about them

Reach

Partner with universities to conduct market research

Explore public kiosks, public libraries, ATMs and elementary schools

Utilize text messages, existing media channels and support groups

Launch – First Phase – World Diabetes Day (14 November 2009)

The Faces of Diabetes in Utah

Inspired by local girl scout

Current site – http://inspiredbydiabetes.blogspot.com

Future site – http://health.utah.gov/facesofdiabetes

Social Networking

Listening Creating Connecting BLOG Fooducate : 3 steps to embrace social media for RDs #FNCE2009 http://yfrog.com/0r42459875j 12:44 PM Oct 19th http://twitter.com/fooducate/statuses/4998762906

Listen, Connect, Create

RSS - Listen and Connect R eally S imple S yndication Subscribe to information “feed” Receive updates automatically “ Current Awareness Service” Automatically receive PubMed searches, journal table of contents or news New information tailored to your interests No email overload!

R eally S imple S yndication

Subscribe to information “feed”

Receive updates automatically

“ Current Awareness Service”

Automatically receive PubMed searches, journal table of contents or news

New information tailored to your interests

No email overload!

The “Old Way” – Web sites

The “New Way” – RSS feeds

How do you find an RSS feed? Search for RSS feeds: http://technorati.com http://newsisfree.com http://medworm.com OR ask a colleague or friend As you are surfing, watch for the bright orange icon…

Search for RSS feeds:

http://technorati.com

http://newsisfree.com

http://medworm.com

OR ask a colleague or friend

As you are surfing, watch for the bright orange icon…

Using and reading RSS feeds Play around with various services See which one works best for you (and that is easy to use!)

Play around with various services

See which one works best for you (and that is easy to use!)

PubMed and RSS PubMed: http://pubmed.gov/

PubMed and RSS Keep up with the current literature Receive literature updates from PubMed searches

Keep up with the current literature

Receive literature updates from PubMed searches

Professional Journal and Current Awareness RSS Feeds Diabetes Educator http://tde.sagepub.com/rss/ American Diabetes Association journals (4 Titles) http://diabetes.diabetesjournals.org/rss/ Medscape Headlines in RSS http://www.medscape.com/pages/public/rss

Diabetes Educator http://tde.sagepub.com/rss/

American Diabetes Association journals (4 Titles) http://diabetes.diabetesjournals.org/rss/

Medscape Headlines in RSS http://www.medscape.com/pages/public/rss

RSS Demo and Exercise

Listening Creating Connecting BLOG Fooducate : 3 steps to embrace social media for RDs #FNCE2009 http://yfrog.com/0r42459875j 12:44 PM Oct 19th http://twitter.com/fooducate/statuses/4998762906

Connect: Micro-blogging A means of publishing brief text updates 140 or fewer characters Possible uses Communications: keeping up with colleagues and leaders in your field Communications: control over your message Marketing 1: publicizing services, trends, events and resources Marketing 2: identify your community and build those relationships

A means of publishing brief text updates

140 or fewer characters

Possible uses

Communications: keeping up with colleagues and leaders in your field

Communications: control over your message

Marketing 1: publicizing services, trends, events and resources

Marketing 2: identify your community and build those relationships

Twitter http://twitter.com The short micro-blog messages are called “Tweets” (< 140 characters) You can “follow” your colleagues They can “follow” you Search topics or people

http://twitter.com

The short micro-blog messages are called “Tweets” (< 140 characters)

You can “follow” your colleagues

They can “follow” you

Search topics or people

Ways to Send a Tweet Directly on Twitter’s website Through an IM client (GoogleTalk, Jabber) From your mobile phone Twitter Demo http://twitter.com

Directly on Twitter’s website

Through an IM client (GoogleTalk, Jabber)

From your mobile phone

Twitter Demo

http://twitter.com

Who uses Twitter? Utah Diabetes http://twitter.com/UtahDiabetes Ask Ginny http://twitter.com/askginny American Diabetes Association http://www.diabetes.org/ Amer Assoc of Clinical Endocrinologists (AACE) - http://www.aace.com/

Utah Diabetes http://twitter.com/UtahDiabetes

Ask Ginny http://twitter.com/askginny

American Diabetes Association http://www.diabetes.org/

Amer Assoc of Clinical Endocrinologists (AACE) - http://www.aace.com/

Utah Diabetes - http://twitter.com/UtahDiabetes

Ask Ginny - http://twitter.com/askginny

American Diabetes Association - http://www.diabetes.org/

Twitter Problems Down time Sustainability Privacy Adds to distraction level

Down time

Sustainability

Privacy

Adds to distraction level

Productive Uses for Twitter “ Push” out information to the public Health Alerts Services Newsletter Events Wellness Coaching Individual Weight management Smoking cessation Social Support System

“ Push” out information to the public

Health Alerts

Services

Newsletter

Events

Wellness Coaching

Individual

Weight management

Smoking cessation

Social Support System

Twitter Discussion What do you think? Useful or waste of time? Let’s try it!

What do you think? Useful or waste of time?

Let’s try it!

Connect - Facebook http://facebook.com Find friends Post status Chat Email Join groups Play games Share Photos Be a “fan”

http://facebook.com

Find friends

Post status

Chat

Email

Join groups

Play games

Share Photos

Be a “fan”

Facebook

Facebook Pages A public figure, business, or organization can create a Facebook Page to share information, interact with their “fans” Optimized to represent a business, or organization Separate from user profiles Pages can only be created to represent a real organization, and may only be created by an official representative of that entity Use your personal account to manage a Facebook Page for your organization

A public figure, business, or organization can create a Facebook Page to share information, interact with their “fans”

Optimized to represent a business, or organization

Separate from user profiles

Pages can only be created to represent a real organization, and may only be created by an official representative of that entity

Use your personal account to manage a Facebook Page for your organization

Facebook Groups An informal network Used for discussions and special events Can help organizations connect with their stakeholders Employees Customers/services users Shareholders General public Anyone can create a group

An informal network

Used for discussions and special events

Can help organizations connect with their stakeholders

Employees

Customers/services users

Shareholders

General public

Anyone can create a group

Exercises

Exercises

Exercises

Exercises

Listening Creating Connecting BLOG Fooducate : 3 steps to embrace social media for RDs #FNCE2009 http://yfrog.com/0r42459875j 12:44 PM Oct 19th http://twitter.com/fooducate/statuses/4998762906

Create - Blogs

In theory, blogs take the complexity out of creating content, or publishing, on the web

Most blogs have a comments area to facilitate feedback and conversation

Blogs are (usually) organized in reverse chronological order

Blogging started out as first-person, informal communication

Blogging has evolved to include professional, political, and editorial communication/publication

How a blog can benefit a healthcare organization? Destination for information and community news Responsive to feedback More staff can be involved with the website Including the public in the “discussion” is easier Emergency notifications

Destination for information and community news

Responsive to feedback

More staff can be involved with the website

Including the public in the “discussion” is easier

Emergency notifications

Blogs for Diabetes Information

Who is the author? Is she or he affiliated with a reputable organization? What is the author's educational background or experience? What is their area of expertise? Is the information provided based on proven facts? Is there information provided to support statements of fact? Evaluate blogs as a source

Who is the author?

Is she or he affiliated with a reputable organization?

What is the author's educational background or experience?

What is their area of expertise?

Is the information provided based on proven facts?

Is there information provided to support statements of fact?

Search Engines for Blogs Google blog search: http://blogsearch.google.com/ BlogCatalog with directory for browsing: http://www.blogcatalog.com/directory/ May be better off searching Google with “blog” in the search. Medworm: http://www.medworm.com/

Google blog search: http://blogsearch.google.com/

BlogCatalog with directory for browsing: http://www.blogcatalog.com/directory/

May be better off searching Google with “blog” in the search.

Medworm: http://www.medworm.com/

Blog Software Online ( free, hosted) services Blogger.com - http://blogger.com/ TypePad - http://www.typepad.com/ Software installed on your server WordPress (open source) MoveableType (commercial)

Online ( free, hosted) services

Blogger.com - http://blogger.com/

TypePad - http://www.typepad.com/

Software installed on your server

WordPress (open source)

MoveableType (commercial)

Blog Features Features to look for when choosing blog software: Authors and permissions Comments Notification services Categories Customization options Templates vs. programming Publishing options Publish from e-mail or mobile device RSS feeds

Features to look for when choosing blog software:

Authors and permissions

Comments

Notification services

Categories

Customization options

Templates vs. programming

Publishing options

Publish from e-mail or mobile device

RSS feeds

Blog Exercise

Questions? Will you use Social Networking tools in your future work? What opportunities for communications and collaboration in your work might be possible with these tools?

Will you use Social Networking tools in your future work?

What opportunities for communications and collaboration in your work might be possible with these tools?

Conclusions These tools are easy and fun! New software and services change rapidly Living in the “ever beta” world Taking advantage of user-generated content Find the combinations that work for you Keep an open mind!

These tools are easy and fun!

New software and services change rapidly

Living in the “ever beta” world

Taking advantage of user-generated content

Find the combinations that work for you

Keep an open mind!

We shall see! Thank you!

Contact us Grant Sunada: E-mail: [email_address] Office: 801-538-6141 Twitter: @UtahDiabetes Ginny Burns: E-mail: [email_address] Twitter: @AskGinny Blog: http://askginnyaboutdiabetes.blogspot.com … or [email_address] gov Nancy Lombardo: E-mail: [email_address] Office: 801-581-5241 Twitter: @nancylombardo Todd Vandenbark E-mail: [email_address] Office: 801-581-5263 Twitter: @tvandenbark Website for workshop: http://library.med.utah.edu/ed/web20/ , OR http://tinyurl.com/w20ADEU THANK YOU!

Grant Sunada:

E-mail: [email_address]

Office: 801-538-6141

Twitter: @UtahDiabetes

Ginny Burns:

E-mail: [email_address]

Twitter: @AskGinny

Blog: http://askginnyaboutdiabetes.blogspot.com

… or [email_address] gov

Nancy Lombardo:

E-mail: [email_address]

Office: 801-581-5241

Twitter: @nancylombardo

Todd Vandenbark

E-mail: [email_address]

Office: 801-581-5263

Twitter: @tvandenbark

Website for workshop:

http://library.med.utah.edu/ed/web20/ , OR

http://tinyurl.com/w20ADEU