Innovation and
-
entrepreneurship
UMAKANT SONI
Delivered @ IIT Kanpur
Some lessons we learned during our journey

it all starts
with an
idea
1
Ideas are born out of observation, so keep looking carefully

its when one starts seeing opportunities
where every one else sees problems
2
Going against the grain grants you one thing, less competition

Its about looking at things from fresh perspectives
3
Pitch to as many people as possible, find detractors early

Try out as many
combinations as
possible
4
Failing fast is a necessity to reach the right solution

Its about
connecting with
your user
5
Describe your offerings in your customer’s words

Its about finding
greener pastures
when everyone is
looking for snow
6
Create strong differentiation with your competition

Choosing the right
vehicle is important
7
Right channel to customer can make all the difference

Relish the drops, they
are an indicator of things
to come
8
Disruptive innovations don’t become roaring success overnight

It will be always a little hazy, so you have to back your
guts
9
There are no correct answers on path to innovation

Creating a new world
10
Aspire for something higher, but keep taking baby steps