How Mobilization Can Help Improve
Your Meeting and Event ROI
The Mobile App Landscape
• 91% of smartphone owners
have their phone within 3
feet at all times.
• 61% of smartphone users
use their smartphone to
make local searches.
• Average smartphone user
has 65 apps installed
Mobile For Meetings and Events
on The Rise
The State of Mobile App Adoption in
the Meetings and Events Industry
• Event and meeting planners are looking
for more ways to increase the return on
their investment as well as improve the
attendee, exhibitor and sponsor
• One way to improve this experience is
to make it more engaging and
• Mobile apps are expected in the BYOD
(bring your own device) age.
Make Your Attendees Smile
Real-time information at your fingertips
Tools like maps, restaurant guides, etc., make it easier to
navigate new cities and venues
Interactive audience response tools including surveys,
Scheduling and other changes with instant notification
Social networking and information sharing
Interactive trade show floor
Your app should feature
tools that eliminate
paperwork, reduce the
with traveling to a new
city or event venue
and enable attendees to
Crank Up Your Content
Essential app tools:
Personal Itinerary: Allow attendees to build their own personal itinerary.
Attendee Profiles: Allow attendees to build their own profile and share contact
Venue Map: Map of venue or exhibitor floor
Sponsor Listing: Year-round or long-term advertising opportunities
Speaker Bios: Feature their background and contact information
Travel Information: Hotel accommodations, transportation and restaurant
Alerts: Last-minute changes or updates through push notifications
Live Polling: Live polls and surveys
Speaker Materials: Speaker materials by including direct links to online
handouts, presentations and session recordings
Twitter Feed: Encourage social sharing with your event hashtag feed.
Aside from the necessary content, add interactive and engaging
• In-app games, scavenger hunts, on-the-spot challenges and contests
• Interactive event feed
• Video clips of speakers
Monetize Your App
Multiple sponsorship opportunities
inventory such as
in-app banner ads
push alerts to attendees
full-screen ads or videos
Your app can
help defray the
Spread the Word!
• Determine how to build awareness of your app with your
attendees so they know about the app and how to find
• Make the app available for download from your website
and other mediums. Consider using a QR code for fast
• Write a detailed description of your app explaining its
features. Use relevant keywords.
• Mention your app in supporting marketing efforts like
brochures and direct mail.
• Use social media to promote your app with links to
• Encourage your audience to spread the word about the
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