– Introduction to search engines
– Introduction to SEO
– Problem statement and Explanation
• Factors affecting SEO.
The world has changed into a global village. Internet is
the Cheapest and fastest way of transferring information.
It has proved its importance in business as well as
scientific research. Websites are the most important
players of this game. So one can earn a lots of money if he
is able to sale his product on internet successfully.
Think about having millions of customers
Think about reaching people beyond
Universities can advertise worldwide for
students from all over the world.
• Scientific and social educational information
can be shared swiftly.
• Professionals can introduce their products,
ideas and services easily.
There are hundreds and thousands of websites on the internet
increasing every day
Any one can make a website
But the question is, how to Get more
business from a newly launched site
Or one may ask
• How to get noticed on the world wide web
The answer to the above issue is
• Yes! Search engines like Google, AltaVista,
Ask and directories like yahoo, dmoz etc.
Normally, people use search engines or
directories to search the web worldwide. Top
10 results of the search engine or directories,
are most likely to be clicked. Consequently,
we are in dire need to get our website in top
results. So we need to learn some
technicalities of the phenomena
What are search engines and directories?
There are different definitions for the
but all of them tend to point the same
lets go through them one by one.
What is a Search Engine?
• “Search engine is a software program that
searches for sites based on the words that you
designate as search terms. Search engines
look through their own databases of
information in order to find what it is that you
are looking for”. REF[1.0.0]
• A search engine is a tool designed to search
for information on the World Wide Web.
Information may consist of web pages,
images, information and other types of files
Every search engine has its own algorithm to calculate page
What is Page Rank
• Page Rank is a link analysis algorithm used by
the Google Internet search engine that assigns
a numerical weighting to each element of a
hyperlinked set of documents, such as the
World Wide Web, with the purpose of
"measuring" its relative importance within the
Search Engine optimization
• The process of improving web pages so they
rank higher in search engines for your
Internal Link Structure
Link Popularity / Relevance
Crawlability / Optimized Code