Usha Sliva<br />usha@writechoiceforyou.com<br />www.writechoiceforyou.com<br />Image courtesy jscreationzs<br />Digital Ma...
Marketing has changed the way we view products and services. <br />Shouldn’t it change the way we sell them?<br />Image co...
Today, anyone can publish content on a website or blog. <br />But it’s getting an audience to read and react that’s import...
Websites, blogs, social media, social networking..... these terms can be confusing. <br />Which one can you use?<br />Whic...
Your customer is the king or queen.<br />His opinions do count.<br />Listen to what he has to say and react to it immediat...
Your website can be one of the best tools you create to communicate with your customers. <br />Is it interactive?<br />Do ...
Email<br />We’re used to sending and receiving emails. First it was on our desktops, then on our laptops and netbooks, and...
Press Releases<br />Online press releases create instant viral messages.<br />There are hundreds of press releases sites w...
Don’t underestimate the power of an ezine article. <br />Directories like www.ezinearticles.com & www.goarticles.com &www....
What if you have lots to say?<br />An ebook or guide will help you say it.<br />Offer it for free to grow your client list...
Need to add authority to your message?<br />Try creating a white paper which is a report or guide that offers authoritativ...
Grow your customer base by providing them with regular, updated eZines or eNewsletters.<br />Offer them solutions, discoun...
A well written, updated blog can be one of the best tools to reach out to your customer.<br />In order for it to succeed a...
Have something you can teach online?<br />How about doing it via an eCourse?<br />eCourse are easy to upload and share.<br...
Now you have a number of choices to select from. But which one is for you?<br />Select one or more of the above by doing t...
usha@writechoiceforyou.com<br />www.writechoiceforyou.com<br />Thank You<br />
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New Marketing Strategies 3

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Integrated Marketing Strategies for the Digital World

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New Marketing Strategies 3

  1. 1. Usha Sliva<br />usha@writechoiceforyou.com<br />www.writechoiceforyou.com<br />Image courtesy jscreationzs<br />Digital Marketing Guide for the new businessman<br />
  2. 2. Marketing has changed the way we view products and services. <br />Shouldn’t it change the way we sell them?<br />Image courtesy jscreationzs<br />Out with the old, in with the new<br />
  3. 3. Today, anyone can publish content on a website or blog. <br />But it’s getting an audience to read and react that’s important.<br />You can do that only by listening to what the consumer has to say, and giving them what they need. <br />Image courtesy jscreationzs<br />Become a publisher<br />
  4. 4. Websites, blogs, social media, social networking..... these terms can be confusing. <br />Which one can you use?<br />Which one is the best one for your business?<br />Begin by identifying your niche audience. Who are they and where do they hang out?<br />Find your niche<br />
  5. 5. Your customer is the king or queen.<br />His opinions do count.<br />Listen to what he has to say and react to it immediately.<br />Image courtesy jscreationzs<br />It’s all about the customer<br />
  6. 6. Your website can be one of the best tools you create to communicate with your customers. <br />Is it interactive?<br />Do you provide great content – content which is useful – on it? <br />Is it regularly updated?<br />If you don’t, expect to lose, not gain customers.<br />Websites<br />
  7. 7. Email<br />We’re used to sending and receiving emails. First it was on our desktops, then on our laptops and netbooks, and now via our smart phones.<br />Email marketing can net you a wider audience of ‘listening’ customers.<br />Send emails only once your customer has granted you ‘permission’ to do so. <br />Use autoresponders like www.aweber.com and www.constantcontact.com for easy delivery.<br />Image courtesy jscreationzs<br />
  8. 8. Press Releases<br />Online press releases create instant viral messages.<br />There are hundreds of press releases sites which will distribute your release online, but only the top 10 are really useful. <br />Use them wisely to send out targeted, informational messages.<br />Image courtesy jscreationzs<br />
  9. 9. Don’t underestimate the power of an ezine article. <br />Directories like www.ezinearticles.com & www.goarticles.com &www.articlebase.com are strong contenders and have a large reader-base.<br />But are your articles getting read?<br />It’s all in the title and content, so ensure you get your message out with a strong heading and valuable text. <br />Ezine Directories<br />
  10. 10. What if you have lots to say?<br />An ebook or guide will help you say it.<br />Offer it for free to grow your client list.<br />Offer it for a fee to expand your line of income.<br />Either way, a well written ebook is an invaluable marketing tool.<br />Don’t forget graphics – pictures, charts and diagrams – make for better sales.<br />eBooks<br />
  11. 11. Need to add authority to your message?<br />Try creating a white paper which is a report or guide that offers authoritative advice. <br />A white paper has to be factual and professionally written to hold weight.<br />It will help educate your audience and provide them with answers and solutions. <br />It has to be well researched in order to be believed.<br />White Papers<br />
  12. 12. Grow your customer base by providing them with regular, updated eZines or eNewsletters.<br />Offer them solutions, discounts, advice and tips.<br />Short regular text can prove effective for retail companies.<br />Longer messages sent out less frequently work well for professional companies or as an in-house communication tool.<br />Remember to get permission before you send out your eZine or eNewsletter.<br />eNewsletters<br />
  13. 13. A well written, updated blog can be one of the best tools to reach out to your customer.<br />In order for it to succeed a blog has to be:<br />Written in a communicative style<br />Regularly updated<br />Archived and commented on<br />Shared<br />Interactive<br />Maintaining its own Unique Selling Points (USP’s) that differentiate it from its competitors<br />Image courtesy IdeaGo<br />Blogs<br />
  14. 14. Have something you can teach online?<br />How about doing it via an eCourse?<br />eCourse are easy to upload and share.<br />Offer them for free or as a paid course over a period or days or weeks.<br />Combine them with teleseminars for added value.<br />eCourses<br />
  15. 15. Now you have a number of choices to select from. But which one is for you?<br />Select one or more of the above by doing the following:<br />Researching your niche.<br />Listening to what they have to say.<br />Writing and rewriting your objectives.<br />Planning a short term strategy and a long-term strategy.<br />Deciding on techniques – hiring a part time content writer, signing on to tools that help easy uploads etc – that work for you. <br />Which one is for me?<br />
  16. 16. usha@writechoiceforyou.com<br />www.writechoiceforyou.com<br />Thank You<br />
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