Finally Bajaj Auto unveiled its ultra-low-cost car today. With its first stepinto the four wheel segment market, Bajaj is been aiming the low cost carsegment with the likes of Tata Nano. Bajaj Auto is pitching this vehicle as ansolution to urban pollution and congestion.
The group displayed the compact RE60 heretoday. The main stress of the group remainedon RE60s high fuel efficiency and lowemission of carbon dioxide. But it kept theprice tag of the car a secret adding a sense ofmysteriousness to the launch of the vehicle."At Bajaj Auto, we believe the people of theplanet deserve much better, much faster,"said Rajiv Bajaj, managing director of thegroup.
RE60 is a 200cc vehicle which is set to enterthe same segment of the market as theworlds cheapest car. This Indian made car willdo 35 kilometres per litre and is believed toemit just 60 grammes of carbon dioxide perkilometre.
The car maker believes the three- wheelermotor-rickshaws as its main customers, butthey are happy enough if anyone else wouldlike to take it home with them. The narrowfour-seater car will do a top speed of 70kilometres an hour and weighs just 400 kilogrammes, with Bajaj stressing that it had beendesigned specifically for urban commuters.
The Tata Nano was launched in 2009 and costsas little as Rs 140,880 rupees ($2,770) for theno-frills model.
Earlier this year, Bajaj abandoned a jointproject with Frances Renault and its Japanesepartner Nissan to develop a low-cost car.