The idea is to bring together all the people who is already involved or is going to be involved on the project.Working together is the way to do it.All of them need to have the same understanding of the problem or idea and use the innovation of being all together for focusing on the best outcome.
The collaborative working environment enables participants to achieve their goals whilst aiding others within the group. It ensures a constant awareness of each individuals’ needs whilst developing a strategy to accommodate the whole.Having an iterative approach as well allows to refine the design to ensure that meets all requirements and to identify any possible limitations or bottle necks for the development.
It’s about getting as many benefits as possible from the collaboration, not just achieving the goal, but getting a common understanding of the methodology, the requirements, the technologies and of course a common know how of the service/product.why? To have flexibility in case there are unexpected issues or problemsTo be able to re-use the final products and any of the resources used on the process.To ensure consistency for future project, investing on the future
Ask particiants about their involvement in agile dev and similar workshops!
The ability to convey a solution visuallyA picture is worth a thousand words and in terms of the design concept far less abstract than trying to convey with writing or talking.The ability to presuppose new solutionsIn the moment of creation designers often make instinctual leaps based on incomplete information of the problem. These solutions may not have been arrived at based on logical deduction alone as designers break the boundaries of the obvious alternatives.The ability to fuse together a solution from competing constraintsTackling design constraints as and when they arrive can result in an unwieldy solution. Great design is more than the sum of its parts and results from great designers carefully encompassing each component into a cohesive whole.
User Vision Breakfast Briefing - Collaborative Design
Collaborative designBreakfast Meetings 2012
What is it?• It is a methodology that includes involving stakeholders, designers and users on an equal footing in the design process in order to help ensure the product designed meets their needs and is usable.• An idea for a new service or solution is presented and the stakeholders are asked to participate during several stages of an innovation process: the initial exploration and problem definition both to help define the problem and to focus ideas for solution, and during development, they help evaluate proposed solutions.
What is it? • It follows iterative design, evolving each design after being tested with users and asked for feedback. • This is the Scandinavian tradition of design of IT artefacts and it has been evolving since 1970. • Collaborative design is about working together to achieve a shared goal.
Differences with the co-operative process• The iterative process involves two or more people (or organisations) working in unison.• The collaborative design process goes beyond the meeting of common goals by creating a collective determination to achieve an identical objective.
When in the project lifecycle? • At the idealisation phase: Before the budget is approved, having a clear goal and a shared understanding of it could help a better estimation of costs and timescales. It provides as well with a visual product for getting budget approval. • Why? It brings innovation to the company, it does not need to be bound by limitations, resources shortages or specific technology. Only the best customer experience and services are in mind.
When in the project lifecycle?• At the design phase: It allows a better understanding and explanation of the business, technical and user requirements.• Why? Including all stakeholders before the actual development has started. Have a visual representation of the final product much earlier on the process. Possibility of parallel development, agile approach and even extra planning for issues. Plus a good start for a test plan creation.
Benefits • Working together for the same goal. • Clear understanding of the objective and main deliverables. • Clear understanding of the user, business and technical requirements for all stakeholders. • Better and more accurate estimations of costs & timescales. • Improved communications across different channels and stakeholders. • Consistent user experience and brand design with other projects and services. • Possibility of re-using resources for future projects.
Which resources?• One representative per stakeholder team at least: UX expert IT Marketing & Brand Finance Project Management Legal Etc.• Willingness to accept the challenge and being open-minded for receiving feedback and new ideas.• A couple of days at the start of the project for a workshop and a couple of hours a week for maintaining contact with the iterations.
Which resources?• For designing new products or services or re- designing current ones, we just need some very basic materials at the workshop: Paper templates and post-its. Pens, colours, etc. A computer with a projector for sharing early designs. Brand guidelines.• And then, when providing the deliverables: Axure or prototyping software for wireframes and prototypes. PDF, Office or document sharing software.
Deliverables • Business, technical and user requirements definition documents. • Customer journeys. • Low and High-fidelity design for the final product/service. • Timescales & Cost estimations. • Milestones definition.
What type of projects?• New products or services: New channels (retail, web, etc) Ideas exploration.• Improving user experience for current products/services.• Re-design of screens for current products or services.
Paper prototyping• “The sketchboard is a low-fi technique that makes it possible for designers to explore and evaluate a range of interaction concepts while involving both business and technology partners. Unlike the process that results from wireframe-based design, the sketchboard quickly performs iterations on many possible solutions and then singles out the best user experience to document and build upon.” - Brandon Schauer, Adaptive Path
Paper prototyping - advantages• The ability to convey a solution visually.• The ability to presuppose new solutions.• The ability to fuse together a solution from competing constraints.
Customer journey mapping• It is a form of consultation to improve a service through finding out how people use the service and how they interact with the service provider.• It provides a map of the interactions and emotions that take place, and can help an organisation provide its customers with the experience it wants them to have.
Customer journeys - advantages• Definition of how prospective and current customers use a service and when they interact with staff and the system.• Clear understanding of how customers perceive the organisation at each interaction and how they would really like the customer experience to be.• Perspective on how departments and functions need to work together.• Identification of any potential barriers and obstacles that customers encounter.• Possibility of designing an optimal experience that meets the expectations of major customer groups and achieves competitive advantages.
Idea/concept development • Concept development is a design process driven by a set of business requirements, user needs and technical specifications, which are then converted into a set of conceptual designs. • These designs represent an approximate description of form, working principles, and product or service features. • Uses collaborative techniques like brainstorming, collateral thinking, sketching, customer journey mapping, etc.
Idea/concept development - advantages• No boundaries & limitations thinking.• Innovation via your own resources and the people who know your services best.• Inclusion of potential and current user opinion on the new projects planning.
Summary of benefits• Provides a method to focus on the big problems before getting mired in the niggly details.• Allows the swift exploration of multiple ideas to develop the right solution.• Involves others.• Does it all visually!
Questions?Luke Burrows & Paula MestreUser Vision55 North Castle StreetEdinburghEH2 3QAp: 0131 225 0850e: firstname.lastname@example.org: email@example.com