When developing a new product, it’s easy for companies to buy into taking a User-Centered Design (UCD) approach. Through user research and discovery, the user requirements, overall architecture and core user interactions are defined prior to developing and applying the visual skin. However, when companies think about redesigning their products, the core focus tends to be on ‘freshening up’ the interface. Often companies will want to “update” their products without making changes to the back-end software architecture, but many fall short because they focus solely on improving the look-and-feel. This is where a UCD approach can have a tremendous impact in improving the user experience.
Lead by Martin Ho, Associate Director at User Centric, this webinar will discuss UCD in theory and in practice.
In this 60-minute webinar, Martin will provide:
• Delineation between the Information Architect, Interaction Designer and Visual Designer
• An overview of the UCD process
• Discussion on the benefits and applicability of different UCD activities
• Tips on how to leverage the UCD process within constraints