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  • 1. Welcome PMI Region 2! Social Media Marketing September 14, 2012
  • 2. Advanced Social MediaThe Crazy MomFacebookWhat’s on your Mind?TwitterWhat’s are you doing?Linked InWhere do you work?FoursquareWhere are you?SlideShareWhat do you want me to know?BlogsWhat’s your opinion on everything?Google+Me too.
  • 3. Linked In• Business Related Social Networking Site• February 2012, More than 150 million registered users in more than 200 countries• In June 2011, 33.9 million unique visitors, which was up 63 percent from a year earlier
  • 4. Twitter• Microblogging service where users can send 140 character messages• Over 140 million active users as of 2012, generating over 340 millions tweets daily and handling over 1.6 billion search queries per day
  • 5. Facebook• Users create a profile, update with their information can exchange messages with friends, join common interest groups• As of April 2012, Facebook has more than 900 million active users, up from 400 million in just two years.
  • 6. 140 Characters Micro-BloggingTWITTER
  • 7. Twitter ProfilesUser AccountA HumanPersonalized to an individualAdministration Capability#hashtags – used for focus topicsand community information140 Character Micro-Blogging
  • 8. PMs on TwitterHashTags#pmot#pmchat - @robprinzo & @rkelly976
  • 9. Centerpiece Account / ProfilesFACEBOOK
  • 10. TIMELINEFacebook’s Newest Feature for profiledisplay.Considered your Facebook “HomePage”Available to the public depending onyour privacy settings and controllingoptions.Chronological back to the beginning ofyour Facebook history (NOTE: this canbe modified by changing the status ofthe limiting audience setting in privacysettings.)
  • 11. Messages & EventsMessages to/fromfriends, acquaintances, and newpeople looking to connect.Similar to text messages and isconsidered your Facebook emailEventsEvents are just what they soundlike, scheduled events, you caninvite, RSVP, and forward invitations toyour connections and friends.Special Events are like birthdays andupcoming holidays your friends havesubscribed to allowing yourcommunity to easily share importantdates.
  • 12. Location Based Services / Venue MediaFOUR SQUARE
  • 13. Four SquareFour Square allows for venuecheck in, photo sharing, andvenue review postings.Find out about locations, what’sgoing on, who else has beenhere, and what they think aboutit.Leave tips for real time access tolikes, dislikes, improvements, oreven the must-have things youmust try here.Gamification enablementencourages participation as youand your friends keep in touchwith geotagging and locationbased services.
  • 14. Personal Branding / Market InfluenceSLIDE SHARE
  • 15. Slide Share• Share notes• Conduct Research• Follow Influences• Avail Content• Collaboration
  • 16. SoMe IntegrationIntegration of Social Mediaincludes the sharing of singlesource content acrossmultiple platforms forpurposes of managingcontent.Publish content from any ofthese social media circles toany/all of your other circles tokeep everyone in the loopSecurity profiles allow formanaged sharing and contentfiltering for relevance andclarity.
  • 17. PMI Resources• LinkedIn (groups) – Chapter, region, events, Virtual communities, Certification• Facebook – Virtual Communities – –• Twitter – @PMI – @PMIAGILE – @PMVoices – #PMOT – #PMCHAT – #PMIAGILE• Blog –
  • 18. Scotty BevillIGQI, IGTF, CSM, CSP, MCSA, MCSE, CPC, CELC…Facebook In