1. Project:
USCG District 13 Wear IT
Type:
Web/Print/Signage Group
IT GOES ON YOU When:
Initially 2004
NOT JUST
IN THE Brief:
BOAT None – self generated. There is a National safe boating
campaign called “Wear It” to promote Life Jacket wear.
The campaign graphics provided do not detail
particular risks. This basic design and the resulting
elements were developed to educate boaters about
particular risks and remind people to wear life jackets
across a wide variety of water activities. Particular
emphasis was added for children and parents to “Wear
IT together”.
Use:
These have been printed in signage and booth
displays used in the Pacific Northwest (USCG District
National Park Service use online 13), the Mid-Atlantic (USCG District 5) and online.
Physical sign installation In 2011 these were adopted by the National Park
in Pennsylvania Service for the Upper Delaware River. New York State
Parks plans to utilize a number of the graphics part of a
2012-13 signage & web campaign and has
commissioned a new graphic for stand-up paddle
boarding.
Existing assets leveraged:
“Wear IT” wording & risk discussions with USCG
boating safety staff.
Daren Lewis: Portfolio