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Summer of wellbeing model
 

Summer of wellbeing model

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The model includes engagement workshops, branding and communications, an outreach hub, and evaluation tools for organisations and community groups in Trafford to use, adopt and adapt as they wish, to ...

The model includes engagement workshops, branding and communications, an outreach hub, and evaluation tools for organisations and community groups in Trafford to use, adopt and adapt as they wish, to improve the wellbeing of Trafford's community during the summers.

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    Summer of wellbeing model Summer of wellbeing model Presentation Transcript

    • Summer of WellbeingA model for improving health and wellbeing in Trafford
    • Contents01The Summer of Wellbeing model: An introduction02The evidence: The Olympics and the 5 ways to wellbeing03The pilot: A new process for a new model04The evaluation of the pilot: What we learned05The transferable model: Adopting and adapting the Summer of Wellbeing1Engage: Champions and partners workshops 2 Communicate: Branding and messaging 3 Experience: Outreach hub 4 Evaluate: Tools 5 Share: The model06Appendix list
    • 01The Summer of Wellbeing modelAn introduction
    • 01 The Summer of Wellbeing model: An introduction This document introduces the Summer of Wellbeing model which includes • engagement workshops • branding and communications • an outreach hub • evaluation tools • for organisations and community groups in Trafford to use, adopt and adapt as they wish, to improve the wellbeing of Trafford’s community during the summer The Summer of Wellbeing is based on the 5 ways to wellbeing displayed in the logo below. More on the 5 ways to wellbeing is covered in section 02.
    • 01 The Summer of Wellbeing model: An introduction
    • 01 The Summer of Wellbeing model: An introduction Aims The Summer of Wellbeing model suggests interventions that aim to: 1 Engage: Raise the profile of the 5 4 Evaluate: Assess the impact of the ways to wellbeing among organisations Summer of Wellbeing model for delivering wellbeing-related continuous iteration and improvement. activities, to place the focus on wellbeing when promoting their 5 Share: Support organisations who activities. have adopted the Summer of Wellbeing model to share their learning 2 Communicate: Raise awareness of and experience with others interested the 5 ways to wellbeing amongst in the model. communities so they may proactively engage in improving their quality of life. 3 Experience: Create opportunities for more people to try out and take up more wellbeing activities more often.
    • 01 The Summer of Wellbeing model: An introduction Principles •Community led: The Summer of •Improving wellbeing: The model Wellbeing model is a resource empowers the community with a available for NHS Trafford, Trafford holistic understanding of the 5 ways to Council, local organisations and wellbeing and local opportunities to: community groups to use, adopt and „get active‟ „challenge your brain‟ „hang adapt to place the focus on wellbeing out with friends‟ „lend a hand‟ and with their initiatives. „enjoy the moment‟. •Using local assets: The model is not •Creating a legacy: Using the Olympics about creating new events and during the summer of 2012 to motivate activities, and duplicating efforts, but and inspire the community to take up about supporting organisations and wellbeing activities in the longer term, communities to communicate what is and particularly during upcoming already there, through the lens of the 5 summers. ways to wellbeing.
    • 01 The Summer of Wellbeing model: An introduction Collaboration The Summer of Wellbeing has been developed and managed by a borough-wide partnership, which includes:
    • 01 The Summer of Wellbeing model: An introduction Collaboration The Summer of Wellbeing is part of: • The Inspire programme run by the London Organising Committee of the Olympic Games and Paralympic Games. “Projects like The Summer of Wellbeing are enabling people in Trafford to make positive life changes.” Seb Coe, Chair of the LOCOG • The Public Services by Design programme run by The Design Council and delivered in collaboration with Uscreates. “Public Services by Design has shown us a completely different way of working that’s more innovative, creative and collaborative than our old approach which was all about regimented processes, business cases and formal guidelines.” Helen Darlington, NHS Trafford Health Improvement Manager
    • 02The evidenceThe Olympics and the 5 ways to wellbeing
    • 02 The evidence: The Olympics The Olympics evidence Research by Canterbury Christ Church University suggests that when the Olympics come to a country they create two effects: •The demonstration effect: Encourages those who are or have been active in the past to become more active. •The festival effect: Encourages those who are least active to think about becoming more active.
    • 02 The evidence: The Olympics The legacy Summer time is associated with going out more often, turning a new page, exploring new things, holding street parties... The Summer of Wellbeing model holds a legacy beyond the Olympics to energise and rejuvenate communities every summer, to try and take up new wellbeing activities.
    • 02 The evidence: The 5 ways to wellbeing The 5 ways to wellbeing evidence The 5 ways to wellbeing is a set of evidence-based public mental health messages aimed at improving the mental health and wellbeing of the whole population. They were developed by the New Economics Foundation as the result of a commission by The Government‟s Foresight Project on Mental Capital and Wellbeing. The evidence is based on reviewing 400 pieces of scientific research that studied the mental health of the community. Reference: the new economics foundation, five ways to wellbeing report, 2008
    • 02 The evidence: The 5 ways to wellbeing The result is a set of five simple actions to improve wellbeing, which individuals should be encouraged to build into their daily life.
    • 02 The evidence: The 5 ways to wellbeing ‘Get active’ evidence “Engagement in physical activity is thought to be beneficial to wellbeing by providing increases in perceived self- efficacy, a sense of mastery and a perceived ability to cope. It also detracts from negative thoughts. Mood and affect have been shown to be improved by as little as single bouts of exercise of less than 10 minutes.” Reference: the new economics foundation, five ways to wellbeing report, 2008, p.6
    • 02 The evidence: The 5 ways to wellbeing ‘Challenge your brain’ evidence “Participants received three, one-hour, group sessions or completed the programme in their own time. Taking part in the intervention, whether in a group or individually, elevated wellbeing in comparison with controls who did not receive the intervention. The implication is that goal-setting and planning skills can be learned, and it has positive effect on wellbeing.” Reference: the new economics foundation, five ways to wellbeing report, 2008, p.9
    • 02 The evidence: The 5 ways to wellbeing ‘Hang out with friends’ evidence “Research found that happy people have stronger social relationships than less happy people. Giving time and space to both strengthen and broaden social networks is important for wellbeing.” Reference: the new economics foundation, five ways to wellbeing report, 2008, p.5
    • 02 The evidence: The 5 ways to wellbeing ‘Lend a hand’ evidence “Evidence suggests that mental wellbeing is enhanced when an individual is able to achieve a sense of purpose in society and, thus, contribute to their community. So, helping, sharing, giving and team- oriented behaviours are likely to be associated with an increased sense of self-worth and positive feelings.” Reference: the new economics foundation, five ways to wellbeing report, 2008, p.10
    • 02 The evidence: The 5 ways to wellbeing ‘Enjoy the moment’ evidence “Research has shown that being trained to be aware of sensations, thoughts and feelings for 8 to 12 weeks has been shown to enhance wellbeing for several years. Catch sight of the beautiful. Remark on the unusual. Notice the changing seasons. Savour the moment, whether you are walking to work, eating lunch or talking to friends.” Reference: the new economics foundation, five ways to wellbeing report, 2008, p.8
    • 03The pilotA new process for a new model
    • 03 The pilot: A new process for a new model The process Partners and champion organisations worked together through a series of workshops and methods to develop and pilot the idea of the Summer of Wellbeing. The aim of the pilot was to develop, test, evaluate, learn, improve and replicate a new model for innovatively connecting the dots of great wellbeing activities in Trafford to maximise their joint impact.
    • 03 The pilot: A new process for a new model The process Immersion workshop: Organisations trying new techniques to identify needs and generate ideas for solutions
    • 03 The pilot: A new process for a new model The process Co-develop workshop: Behaviour change models to develop the Summer of Wellbeing journey
    • 03 The pilot: A new process for a new model The process Co-branding tools: Developing the Summer of Wellbeing brand and pitch alongside input and votes from stakeholders and community
    • 03 The pilot: A new process for a new model The process Launch event: At the yearly Trafford Partnership Neighbourhoods Action Event inviting organisations to sign up and get involved in shaping the first Summer of Wellbeing pilot. pilot
    • 03 The pilot: A new process for a new model The process Prototype with champion organisations: The workshop covered the New Economics Foundation evidence behind the five ways to wellbeing, how services of champion organisations link into these, and add value, and how they can be packaged up into wellbeing tasters at community events. Summer of Wellbeing champions: • Voluntary & Community Action Trafford • Trafford Community Leisure Trust • Sure Start Children Centres • Trafford College • Home Instead • blueSCI
    • 03 The pilot: A new process for a new model The process Partner event: At the yearly Trafford Launch with community events: Building relationships with organisers Partnership Neighbourhoods Action of community organisations to sign up Event inviting events this summer to embed involved messages in and getwellbeing in shaping the first activities. Summer of Wellbeing pilot. Summer of Wellbeing partner events: • 10-12-19 May: Olympic Torch Making • 1 June: Broadheath Summer Event • 23 June: Sale West Games • 24 June: Good Morning Trafford • 24 June: Playtime in the Park • 21 July: Lostock Mini Olympics
    • 03 The pilot: A new process for a new model The process Pilot outreach hub: The pilot took place on the 23rd and 24th of June as part of Sale West Games and Good Morning Trafford events. The pop-up hub delivered wellbeing messages linked to the activities that organisations were delivering on the day. The hub aimed to bridge the gap between communication/awareness and experience of wellbeing.
    • 03 The pilot: A new process for a new approach The process Evaluation framework: Assessing the successes, challenges and areas for improvement of the pilot through a number of evaluation tools: • Vox pops interviews: evaluate „communication‟ of wellbeing messages. • Raffle tickets: evaluate „experience‟ through the number and types of activities engaged with. • Follow-up calls: evaluate „legacy‟ of messages and activities. • Reflection interview: with partners and champions to take their suggestions and learning on board.
    • 04The evaluation of the pilotWhat we learnt
    • 04 The evaluation of the pilot: What we learnt Feedback from partners, “I watch more sports than I do, so it champions and the community was great having a go at different activities.” Click on the link below to watch the video of people‟s feedback on the “It’s nice to come in and see people. I Summer of Wellbeing events: enjoy this because I live alone. I don’t know anybody. But when I came to this http://www.youtube.com/watch?v=kw- I saw other people, my children saw dmnKxBCM other children…” “The principle of these strands together for promoting wellbeing makes sense. Whether each event needs to cover all five aspects or not I don’t know.” “Maybe next time, an announcement should be made about the hub itself and what people are expected to do…” “We’re gonna do more of these events and each one is gonna get better.”
    • 04 The evaluation of the pilot: What we learnt Number of interactions with wellbeing activities The data on the following slides was gathered through the raffle tickets evaluation tool. Each organisation delivering a wellbeing activity chose a wellbeing area that aligned with the activity they were delivering. They then offered a raffle ticket in the corresponding colour to each person who tried out their activity. After people collected their raffle tickets, they dropped them off at the hub for a chance to win a helicopter ride as well as other prizes. Although not everyone collected, or entered tickets, the number of tickets entered from both pilot days was 752 which holds statistical significance.
    • 04 The evaluation of the pilot: What we learnt Number of experiences of wellbeing activities at pilot events 55% of visitors experienced more than 2 different wellbeing activities 14% experienced more than 5 different wellbeing activities Sample size: 752 raffle tickets, 300 participants
    • 04 The evaluation of the pilot: What we learnt Success Challenge Improvement Champions and Champion and partner Some participants found Clearer communication partners workshop organisations meeting the workshop too about project context, (evaluation based on post- and networking. lengthy, others too funding and expectations workshop feedback forms) concise. from champions. Understanding of value of shifting the focus on Lack of understanding of A formal commitment communicating the 5 the context, next steps procedure for ways to wellbeing. and funding. champions interested following the Interactive, creative, Individuals who workshop. informal and friendly represented champion nature of the workshop. organisations were not Ensure representatives necessarily the right at both managerial and Motivating to see the ‘ambassadors’ to frontline level attend energy of the facilitators engage. from each and participants. organisation. Champions and partners Inspiring to innovate felt more organisations Engage a wider scope of ideas and listen to should be aware of the wellbeing organisations others‟ ideas. wellbeing evidence. in Trafford to focus on the 5 ways.
    • 04 The evaluation of the pilot: What we learnt Success Challenge Improvement Branding and Summer of Wellbeing With face-to-face Engage wellbeing communications brand was voted for by engagement, not all organisations and (evaluation based on community and partners. organisations particularly outreach interviews with partners, introduced the workers early on, so champions and community Inspire programme wellbeing benefits of they may develop plus follow-up calls 4 improved exposure. their activities to ownership of how weeks later) visitors. they’re integrating The hub branding wellbeing in the way attracted attention and Signposting the 5 zones they’re promoting was recalled 4 weeks or areas to wellbeing at activities to visitors. after the events. events was confusing or unnoticed. Clearer signposting of The balloons and the 5 zones (e.g. balloon badges proved popular Some gained a more arches at the entrance of with families and the holistic understanding of each zone, zone messages were easy to wellbeing, but most still stewards welcoming understand. associated it with visitors to the zone and physical health only. introducing evidence, footsteps or line paths through the zones, etc.)
    • 04 The evaluation of the pilot: What we learnt Success Challenge Improvement Activities Most visitors sampled at Weather limited the Be prepared for all types (evaluation based on least two different types scope of activities on of weather. interviews with partners, of activities. offer. champions and community Engage wellbeing as well as the raffle The community Although many organisations and system) sampled new activities experienced the particularly outreach that they hadn’t tried activities, and workers early on, so before and that they understood the simple they may develop were interested in message about the 5 ownership of how taking up in future. ways, most did not they’re integrating make the connection wellbeing in the way Families and children with taking control of they’re promoting enjoyed their day and their wellbeing through activities to visitors. met new people. the actions they do on a day-to-day basis. Scope out more Some found it surprising organisations around the and stimulating that not Sports dominated the other 4 wellbeing areas all activities were about types of activities on and engage them prior sport. offer. to events.
    • 04 The evaluation of the pilot: What we learnt Success Challenge Improvement Outreach hub The raffle tickets and First-time construction of Champion’s activities (evaluation based on helicopter ride proved the hub was time to take place outside of interviews with partners, a good incentive to get consuming and should hub in their preferred champions and visitors trying more have been done prior to setting, and link to it community) activities to collect the event. through zone tickets, and into the signposting. hub (particularly at the The physical space second pilot event). within the hub limited Create an indoor the freedom that substitute for the hub Visitors who engaged champions needed to e.g. balloon arches, in face-to-face run their activities. coloured mats on the conversations with ground) hub facilitators The hub is not suitable recalled wellbeing for inclement weather. Place hub at entrance of messages 4 weeks event so it is the first after the event. If the hub is not central it point of access and the loses impact. first focus is placed on Visitors were attracted to the wellbeing message. the visual presence of Wellbeing engagement the hub and the within the hub can be Hub hosts interactive giveaways. more interactive. activities e.g. „what did you do yesterday for your wellbeing‟ map.
    • 04 The evaluation of the pilot: What we learnt Success Challenge Improvement Evaluation tools Vox-pops interviews If interview questions Ensure interviewer has (based on assessing the and follow-up calls are followed strictly skills to go off-script usefulness of data were insightful. they may not yield rich and generate new gathered from various information, especially questions to prompt evaluation methods) Film extracts provide a when subjects are not required answers. dual function: rich talkative/expressive. feedback, publicity If filming is not possible, material. Visitors outnumbered voice recorders, phones tickets in raffle books as or note-taking can Visitors were motivated some were misplaced in suffice. in picking up tickets from transit to events. activity booths and Ensure raffle books are dropping them off at the Sports activities plentiful in all 5 colours. hub. outnumbered other activities so blue Brief facilitators prior to vouchers ran out and the event about raffle had to be replaced with books evaluation other colours (impacts system, and incentivise data collection). with a prize for activity with the least tickets in Some activity facilitators their book. forgot to give away tickets.
    • 05The transferable modelAdopting and adapting the Summer of Wellbeing
    • 05 The transferable model: Adopting and adapting SoW This following slides suggest a Summer of Wellbeing model for Trafford organisations and community groups to use, adopt and adapt as they wish. The model is based on learning and evaluation from the pilot. The modelDOES NOT necessarily need to be applied literally. However, it DOES act as a proposal to inspire actions and ideas from organisations and community groups. It stimulates opportunities that join their brilliant efforts to create a louder more visible focus on wellbeing, empowering Trafford’s community to improve its quality of life. There are infinite possibilities for partners and champions in Trafford to pick up the suggestions and resources on the following slides, build upon them, test new ideas, and make every summer a better Summer of Wellbeing.
    • 05 The transferable model:Engage Aim: Hold workshops a few months before the summer, to raise the profile of the 5 ways to wellbeing among organisations delivering wellbeing-related activities and events, to place the focus on wellbeing when promoting their activities Workshop agenda: • Introduce Summer of Wellbeing model and aims of the day • Introduce the evidence for the five ways to wellbeing • Share workshop etiquette • Speed meeting around the five ways • Identify everyone‟s shared value for the Summer of Wellbeing • Co-design ideas for the Summer of Wellbeing • Mock up and trial ideas • Next steps, conclusion and feedback Refer to Appendix for workshop plan and materials: Appendix > Engage
    • 05 The transferable model:Communicate Aim: Increase the visual and viral impact of the Summer of Wellbeing through a consistent brand presence that increases the recognition of the Summer of Wellbeing, and that ensure 5 ways to wellbeing messages reach the community. Branding:The Summer of Wellbeing brand co-designed with partners and community is fun, inviting, unpretentious, visually engaging and translates the scientific evidence of the 5 ways to wellbeing into colour-coded colloquial messages. Refer to Appendix for logos and artwork files: Appendix > Communicate
    • 05 The transferable model:Communicate Communications: Consistency with face-to-face and written communications with the public is as important if not more important in ensuring wellbeing messages are consistent and impactful. For example, this is how Summer of Wellbeing champions can welcome visitors to a community event: “Morning! Welcome to Sale West Games. Today’s event is all about recharging your wellbeing… so your health and happiness. All the scientific research on happiness points to five really simple things that you can do every day to feel a little more Happy. These five things are: get active, challenge your brain, hang out with friends, lend a hand, and enjoy the moment. So activities today are scattered across five zones. Make sure you try out activities from all the five zones to fully charge up your wellbeing!” “Did you know that if you’re feeling down, just 10 minutes of cardio can pump blood to your brain and make you feel happier? Have a go on the dance mats and let’s see if it makes you happier!”
    • 05 The transferable model:Experience Aim: Create opportunities that take wellbeing experiences and messages to those who are least engaged with their own wellbeing. Positioning: The hub is a flexible tool that may visit various events and venues to highlight the wellbeing benefits of what is on offer in the local area. For best impact, the hub can be placed at the entrance of an event or venue so the first visitor‟s experience is wellbeing and how it is enhanced by the other activities. For indoor use, easy-to-make helium balloon arches or bunches can replace the Gazebo. Contact ShaenaazRamjean for hub and materials (balloons, caps, badges) Shaenaaz.Ramjean@trafford.nhs.uk0161 873 9555
    • 05 The transferable model:Experience Interactive engagement: Understanding and recollection of the 5 ways to wellbeing message may be enhanced within the Summer of Wellbeing hub through interactive activities. Here are some examples and possibilities: Map your wellbeing: Have a board up of all the 5 areas to Wellbeing, and inviting visitors to write down on post-it notes or stickers what they did yesterday for each of these areas. Wellbeing tips: Invite visitors to write on colour-coded postcards one wellbeing tip for each of the 5 areas, that they would share with others. Once a visitor writes a postcards, he/she may tae a postcard that another person has written for her. Refer to Appendix for the artwork and manufacturer‟s database of hub materials (balloons, badges, caps, gazebo): Appendix > Experience
    • 05 The transferable model:Evaluate Aim: Tools that assess the impact of the Summer of Wellbeing model for continuous iteration and improvement, thus creating a measurable legacy. Evaluation framework: An evaluation framework was set up for the pilot phase. The framework ensures data is collected while the activities and interventions are taking place rather than at the end. If new Summer of Wellbeing ideas and iterations are introduced, new evaluation tools might need to be developed. The following are the evaluation tools used for the pilot: •Vox pops style interviews with community to get initial feedback •Reflection interviews with partners and champions •Follow-up calls with community after 4 weeks to measure long-term impacts • Raffle tickets system to measure interactions with activities Refer to Appendix for evaluation framework and interview questions: Appendix > Evaluate
    • 05 The transferable model:Evaluate Raffle tickets system: This is how the raffle tickets system was used to evaluate interactivity with activities. • Each facilitator delivering an activity is briefed on the system, they choose a wellbeing colour that they feel best reflects the area(s) that they will „selling‟ to visitors, and receive a raffle book in that colour • When visitors arrive at the hub, they are introduced to the prize draw and asked to collect tickets from each activity they do. The more they collect the more their chances of winning. • At the end of the day, visitors write their name and telephone number on the back of tickets,and drop them off at the hub for the prize draw • As well as the draw prize, the facilitator with the thinnest raffle book wins • For analysis, telephone numbers and colours of tickets are dropped into an excel sheet to measure the percentage of visitors who engaged with all five ways to wellbeing. Refer to Appendix for raffle books and prize draw sticker: Raffle books are in manufacturer‟s database: Appendix > Experience Raffle books stickers artwork is in: Appendix > Evaluate
    • 05 The transferable model:Share The Summer of Wellbeing model was a result of a collaborative effort of multiple organisations. The model is available for any organisation, potential partner or champion in Trafford to use. Share the link below with anyone interested. The link downloads this document and appendices: http://bit.ly/O9r36v
    • 06Appendix list
    • 06 Appendix List Appendix List 01 Engage: Champions partners workshop plan • workshop presentation • workshop materials 02 Communicate: Summer of Wellbeing, chapions and partners logos • leaflet • presentation 03 Experience: Hub, balloons, badges, caps artwork • manufacturer‟s database 04 Evaluate: Evaluation framework and questions • raffle books 05 Share: Project links and contact details • press release Click on the link below to download all appendix resources: http://bit.ly/O9r36v