The Facebook Era - WRFY at USB-ED

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The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the world wide web of people and the power of the social graph. In this session of We Read For You, Louis Fourie presents The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences and Sell More Stuff, by Clara Shih.

Written by one of the world’s top business social network thought leaders and practitioners, The Facebook Era offers a practical guide for executives and professionals who wish to understand social technologies
like Facebook, MySpace, Twitter and LinkedIn and how to take advantage of them for sales, marketing and innovation. Furthermore it explores topics such as:
• The value of online relationships
• The benefits of using an Online Social Graph
• Marketing via social networking
• Word of Mouth as an effective form of promotion
• Meme Feeds

Published in: Business
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  • Great presentation and very useful information. Truly the world has entered into a new era-the Facebook Era. In this era, the power had been shifted to the people, they got the entire world in their fingertips. And whether they like it or not, businessmen should really get involve in social media marketing and facebook is a good medium in this aspect.
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  • Very nice presentation Clara and really good statistics for Facebook! I could use some of these on my Dissertation. Also like your thinking about Facebook. I think we have common thinking about this network!!
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  • Very impressive compilation of my books and PowerPoint presentations!
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