Lecture (seo)
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Lecture (seo)

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Online SEO presentation by @$!M

Online SEO presentation by @$!M

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Lecture (seo) Presentation Transcript

  • 1. AsimFarooq
    SEO ProjectLead
    Cyber Designz
    1
  • 2. Lecture Outline
    Review of last lecture
    What are the three basic core factors of SEO?
    What is off-page/on-page optimization?
    • Directory submission
    • 3. Article submission
    • 4. Blog commenting
    • 5. Forum posting
    Conclusion
    2
  • 6. What is the Purpose of Search Engines?
    Let’s discuss about the history of SE (Google)
    To build large databases of useful information over the web.
    To bring you ease in finding desired information. (How?)
    To serve relevant information from across the globe. (How?)
    What type of search Google provides us?
    Anything more…?
    3
  • 7. What this image expresses?
    4
  • 8. There will be two scenarios
    Scenario 1
    Whatever you like, may be you get 50,50
    Whatever you like, may be you fail to get it (irrelevant information) ~~~ what do you say about it? (failure)
    Whatever you like, you will get 100% good and relevant results (successful)
    Scenario 2
    May be you will get 50,50 ranking (50% authority with search engine)
    May be you will get total failure
    May be you will get 100% good and effective ranking
    5
  • 9. Review of Search Engine Era
    6
  • 10. What is SEO?
    SEO is a bridge between search engines and your website.
    It is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
    In paid, just follow the following steps:-
    • Pick your keywords
    • 11. Set your budget
    • 12. Get ranked
    Should we review our competitors or not?
    Keyword research or competitor analysis?
    What is white hat/ black hat/ grey hat & blue hat SEO?
    SEO is all about what?
    • Keywords (some tools to identify for keywords, key phrase?)
    • 13. Content (content is king)
    • 14. Linking (one-way link building type,~~why?)
    7
  • 15. What is SEO?
    Keywords
    Content
    Linking
    8
  • 16. What is SEO?
    9
  • 17. What is SEO?
    10
  • 18. What is SEO?
    11
  • 19. Search Engine Ranking Factors
    12
  • 20. How Search Engine Works
    13
  • 21. How Search Engine Works
    Crawling
    Indexing
    Processing
    Calculation
    Relevancy
    Retrieval
    14
  • 22. Index Checking
    What is index checking?
    Why it is important to check it?
    Should we check it in multiple search engine or not?
    What is the purpose of indexing?
    Let’s see some examples of it…
    We can use some tools for it too such as http://www.thepcmanwebsite.com/google_page_cache_checker.shtml
    You can also check it manually, how???
    How to check back links? Manually and through tool…
    Question/exercise:- how to check back links in MSN (BING)???
    15
  • 23. Examples of Index Checking
    16
  • 24. Examples of Index Checking
    17
  • 25. SERP’s Review
    Search Engine Result Pages (SERP)
    Keyword (Search Term)
    Organic Results
    Sponsored Results
    Keyword Competition
    Anything more….?
    18
  • 26. SERP’s Review
    Search Engine Friendly URL e.g.
    • http://www.mglhusel.com/?p=42
    • 27. http://www.pm-consultinggroup.com/internet-marketing-has-to-face-challenges-in-future/
    Difference between SERP’s
    Google penalization with Google Dance & Google Bombing
    19
  • 28. Search Engine Optimization Life Cycle
    Business case Analysis and Objectives
    Keyword Research
    Competitors Research
    On-Page Optimization
    Off-Page Optimization
    Analysis and Reporting
    Continuous Improvement and Monitoring
    20
  • 29. Off page listing
    What activities we have to perform in off page optimization?
    • Blog commenting
    • 30. Forum posting
    • 31. Article submission
    • 32. Directory submission (both)
    • 33. Press releases
    • 34. What else???
    21
  • 35. Directory Submission
    22
  • 36. Directory Submission
    What do you say about directory submission?
    Organized information??
    What about the telephone directory? What’s special in it??
    Types of directories?
    • General directories (general)
    • 37. Niche directories (specific) e.g. travel directories etc
    23
  • 38. Few examples
    Here are some live examples of directory submissions
    What details in it that we have to submit there so that our listing will be approved.. How?
    24
  • 39. Few examples (continued…)
    25
  • 40. Benefits of DS (Directory Submission)
    Directory Submission Increases Your Back links
    Frequent Bot Visit
    Free Link Building Method
    Find Link Exchange Partner
    Guarantees Search Engine Indexing
    Brand Awareness
    What else???
    26
  • 41. Article Submission
    27
  • 42. Article Submission
    Another very important way to get back links…
    Usage of article spinner ~~~ never ever
    Let’s see the example here
    This was our original statement “How To Plan Effectively For A Marketing Campaign”
    In article Spinner “How To energy Effectively as A Marketing constitutional”
    Free article submission or paid one? Idea of guest posting
    28
  • 43. Few examples of article submission
    29
  • 44. 30
  • 45. Advantages and Disadvantages of article submission
    Advantages
    Best way to get some quality back links
    Syndication process
    Importance of author bio in resources box
    Utilization of keyword in body or in resource box
    What other advantages that we can get through article submission??
    How to get advantage in viral marketing through article submission?
    Disadvantages
    You should have writing skills, if not then what will happen????
    People can redirect from your article, no interest, why??
    What else???
    31
  • 46. Blog Commenting
    32
  • 47. Blog Commenting
    What is a blog?
    “A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order”
    Another very effective technique to get back links
    Should we focus in our own niche or not while doing blog commenting?
    Keyword luv and comment luv?
    Get back links with some good page rank too~~~ how?
    How to increase the authority with effective blog commenting?
    33
  • 48. Examples of blog commenting
    34
  • 49. Examples of blog commenting
    35
  • 50. Advantages of Blog Commenting
    The basic advantages that we can get from BLOG Commenting are:-
    • Page Hunt
    • 51. Back links
    It is a great way to get back links, some of very common advantages are:-
    • Brand Exposure
    • 52. Residual Traffic (other’s blogger traffic toward your site)
    • 53. More Comments On Your Blog
    But
    You should avoid too many comments at same domain
    Try to make some quality comment
    Try to use different posts while commenting at the same domain
    36
  • 54. Forum Posting
    It is the most best way to get some quality back links
    A great way to use “Signatures” in it
    Use of main KW’s in Signatures
    There are too many types of forums but we will mostly use Free Forums in SEO
    Let’s see some of very good examples of some very good forums
    http://forums.digitalpoint.com/ (usa-im)(cancer123)
    37
  • 55. Examples of Forum Posting
    38
  • 56. Another very good example is as follows:-
    http://www.webmasterforumsonline.com/ (andrewdavid), (cdz54321)
    39
  • 57. Examples of Forum Posting
    40
  • 58. Advantages/disadvantages of Forum Posting
    Advantages
    You can get some quality back links
    Do Follow Forums will be very helpful
    You can also increase your brand very effectively
    Disadvantages
    You should do forum posting with some quality (so that you can get back links for ever)
    Avoid too many usage of any single of forum otherwise you will be banned, even your IP will be banned so be careful
    Don’t use too many signatures in any forum initially but you can after getting a great trust level
    41
  • 59. Conclusion
    What we get from all this discussion?
    Search engine is the best way for online marketing
    Off page activities are the best way to get quality back links and for authority building
    We should focus on off page activities by looking at on page changes
    We should change time to time not at a single time so that our organic value can increase
    What else???
    42
  • 60. Suggestions
    43