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Internet Marketing Lecture
 

Internet Marketing Lecture

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Internet marketing is a big picture, it consists of SEO, PPC, SMO, link building and many more.....

Internet marketing is a big picture, it consists of SEO, PPC, SMO, link building and many more.....

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    Internet Marketing Lecture Internet Marketing Lecture Presentation Transcript

    • AsimFarooq
      Internet Marketing TL
      Cyber Designz
      1
    • Lecture Outline
      Review of last lecture
      What are the three basic core factors of SEO?
      What is off-page/on-page optimization?
      • Directory submission
      • Article submission
      • Blog commenting
      • Forum posting
      Conclusion
      2
    • What is the Purpose of Search Engines?
      Let’s discuss about the history of SE (Google)
      To build large databases of useful information over the web.
      To bring you ease in finding desired information. (How?)
      To serve relevant information from across the globe. (How?)
      What type of search Google provides us?
      Anything more…?
      3
    • What this image expresses?
      4
    • There will be two scenarios
      Scenario 1
      Whatever you like, may be you get 50,50
      Whatever you like, may be you fail to get it (irrelevant information) ~~~ what do you say about it? (failure)
      Whatever you like, you will get 100% good and relevant results (successful)
      Scenario 2
      May be you will get 50,50 ranking (50% authority with search engine)
      May be you will get total failure
      May be you will get 100% good and effective ranking
      5
    • Review of Search Engine Era
      6
    • What is SEO?
      SEO is a bridge between search engines and your website.
      It is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
      In paid, just follow the following steps:-
      • Pick your keywords
      • Set your budget
      • Get ranked
      Should we review our competitors or not?
      Keyword research or competitor analysis?
      What is white hat/ black hat/ grey hat & blue hat SEO?
      SEO is all about what?
      • Keywords (some tools to identify for keywords, key phrase?)
      • Content (content is king)
      • Linking (one-way link building type,~~why?)
      7
    • What is SEO?
      Keywords
      Content
      Linking
      8
    • What is SEO?
      9
    • What is SEO?
      10
    • What is SEO?
      11
    • Search Engine Ranking Factors
      12
    • How Search Engine Works
      13
    • How Search Engine Works
      Crawling
      Indexing
      Processing
      Calculation
      Relevancy
      Retrieval
      14
    • Index Checking
      What is index checking?
      Why it is important to check it?
      Should we check it in multiple search engine or not?
      What is the purpose of indexing?
      Let’s see some examples of it…
      We can use some tools for it too such as http://www.thepcmanwebsite.com/google_page_cache_checker.shtml
      You can also check it manually, how???
      How to check back links? Manually and through tool…
      Question/exercise:- how to check back links in MSN (BING)???
      15
    • Examples of Index Checking
      16
    • Examples of Index Checking
      17
    • SERP’s Review
      Search Engine Result Pages (SERP)
      Keyword (Search Term)
      Organic Results
      Sponsored Results
      Keyword Competition
      Anything more….?
      18
    • SERP’s Review
      Search Engine Friendly URL e.g.
      • http://www.mglhusel.com/?p=42
      • http://www.pm-consultinggroup.com/internet-marketing-has-to-face-challenges-in-future/
      Difference between SERP’s
      Google penalization with Google Dance & Google Bombing
      19
    • Search Engine Optimization Life Cycle
      Business case Analysis and Objectives
      Keyword Research
      Competitors Research
      On-Page Optimization
      Off-Page Optimization
      Analysis and Reporting
      Continuous Improvement and Monitoring
      20
    • Off page listing
      What activities we have to perform in off page optimization?
      • Blog commenting
      • Forum posting
      • Article submission
      • Directory submission (both)
      • Press releases
      • What else???
      21
    • Directory Submission
      22
    • Directory Submission
      What do you say about directory submission?
      Organized information??
      What about the telephone directory? What’s special in it??
      Types of directories?
      • General directories (general)
      • Niche directories (specific) e.g. travel directories etc
      23
    • Few examples
      Here are some live examples of directory submissions
      What details in it that we have to submit there so that our listing will be approved.. How?
      24
    • Few examples (continued…)
      25
    • Benefits of DS (Directory Submission)
      Directory Submission Increases Your Back links
      Frequent Bot Visit
      Free Link Building Method
      Find Link Exchange Partner
      Guarantees Search Engine Indexing
      Brand Awareness
      What else???
      26
    • Article Submission
      27
    • Article Submission
      Another very important way to get back links…
      Usage of article spinner ~~~ never ever
      Let’s see the example here
      This was our original statement “How To Plan Effectively For A Marketing Campaign”
      In article Spinner “How To energy Effectively as A Marketing constitutional”
      Free article submission or paid one? Idea of guest posting
      28
    • Few examples of article submission
      29
    • 30
    • Advantages and Disadvantages of article submission
      Advantages
      Best way to get some quality back links
      Syndication process
      Importance of author bio in resources box
      Utilization of keyword in body or in resource box
      What other advantages that we can get through article submission??
      How to get advantage in viral marketing through article submission?
      Disadvantages
      You should have writing skills, if not then what will happen????
      People can redirect from your article, no interest, why??
      What else???
      31
    • Blog Commenting
      32
    • Blog Commenting
      What is a blog?
      “A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order”
      Another very effective technique to get back links
      Should we focus in our own niche or not while doing blog commenting?
      Keyword luv and comment luv?
      Get back links with some good page rank too~~~ how?
      How to increase the authority with effective blog commenting?
      33
    • Examples of blog commenting
      34
    • Examples of blog commenting
      35
    • Advantages of Blog Commenting
      The basic advantages that we can get from BLOG Commenting are:-
      • Page Hunt
      • Back links
      It is a great way to get back links, some of very common advantages are:-
      • Brand Exposure
      • Residual Traffic (other’s blogger traffic toward your site)
      • More Comments On Your Blog
      But
      You should avoid too many comments at same domain
      Try to make some quality comment
      Try to use different posts while commenting at the same domain
      36
    • Forum Posting
      It is the most best way to get some quality back links
      A great way to use “Signatures” in it
      Use of main KW’s in Signatures
      There are too many types of forums but we will mostly use Free Forums in SEO
      Let’s see some of very good examples of some very good forums
      http://forums.digitalpoint.com/ (usa-im)(cancer123)
      37
    • Examples of Forum Posting
      38
    • Another very good example is as follows:-
      http://www.webmasterforumsonline.com/ (andrewdavid), (cdz54321)
      39
    • Examples of Forum Posting
      40
    • Advantages/disadvantages of Forum Posting
      Advantages
      You can get some quality back links
      Do Follow Forums will be very helpful
      You can also increase your brand very effectively
      Disadvantages
      You should do forum posting with some quality (so that you can get back links for ever)
      Avoid too many usage of any single of forum otherwise you will be banned, even your IP will be banned so be careful
      Don’t use too many signatures in any forum initially but you can after getting a great trust level
      41
    • Conclusion
      What we get from all this discussion?
      Search engine is the best way for online marketing
      Off page activities are the best way to get quality back links and for authority building
      We should focus on off page activities by looking at on page changes
      We should change time to time not at a single time so that our organic value can increase
      What else???
      42
    • Suggestions
      43