Wikipedia: Truth in Advertising
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Wikipedia: Truth in Advertising

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  • 1. Crowd sourcing\n2. The “truth” and is a trusted source of information\n3. Dominates search engine results.\n - the only reason it isn’t used more is probably because it’s relatively complicated to use when compared to sending out a 140 character tweet.\n
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  • IT’S SEARCH ENGINE RELEVANT \n\nSpiders essentially “read” a website the same way that you or I would.  They start at the top and read left to right, line by line down the page.  Whenever the spider comes across a link it triggers another spider being sent to assess the website that is linked to.  This process is continued throughout the site.  Everything that the spiders encounter is recorded.\n
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  • Viewers coming to our official website from wikipedia spend 60% more time on the site and view 33% more pages.\n
  • Viewers coming to our official website from wikipedia spend 60% more time on the site and view 33% more pages.\n
  • Viewers coming to our official website from wikipedia spend 60% more time on the site and view 33% more pages.\n
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Wikipedia: Truth in Advertising Wikipedia: Truth in Advertising Presentation Transcript

  • Wikipedia: Truth in Advertising Edward Johnson, USAG-H, PAO
  • http://www.wikimedia.org
  • VS
  • Voice of America
  • Optimized for Search Engines
  • Yangju highway incident
  • “An unarmed US soldier has been attacked in South Korea amid continuing anger over the deaths of two teenage girls, killed by US servicemen in a road accident in June, 2002.” ~ BBCYangju highway incident
  • U.S. Army Garrison Yongsan
  • Wikipedia is written collaboratively by largely anonymous Internet volunteers who write without pay.Anyone with Internet access can write and make changes to Wikipedia articles .
  • Wikipedia is written collaboratively by largely anonymous Internet volunteers who write without pay.Anyone with Internet access can write and make changes to Wikipedia articles .Best Practices• Create a user account• Do your research• Reference sources often• Keep it factual and opinion-free• Redirect duplicate pages• Summarize all edits• Post links to your official websites and social media platforms.• Monitor articles after they’ve been created or modified• Wait a few days before publicly promoting a newly created article
  • Wikipedia is written collaboratively by largely anonymous Internet volunteers who write without pay.Anyone with Internet access can write and make changes to Wikipedia articles .Best Practices• Create a user account• Do your research• Reference sources often• Keep it factual and opinion-free• Redirect duplicate pages• Summarize all edits• Post links to your official websites and social media platforms.• Monitor articles after they’ve been created or modified• Wait a few days before publicly promoting a newly created articleBad Ideas• Editing without a user account• Deleting factual information, just because it’s negative• Personal essays or original research• Posting raw links
  • Demonstration
  • Questions?