Christmas out presentation cjm 5may11
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Christmas out presentation cjm 5may11 Presentation Transcript

  • 1. Presenting America’s NewestExclusive “ Branded Entertainment” PropertyFor Christmas 2011 - 2015
    Christmas
    The Big Idea
  • 2. Presenting America’s NewestExclusive “ Branded Entertainment”
    PropertyFor Christmas 2011 - 2015
    Christmas
    The Big Idea
    Now More Than Ever Brands Need Entertainment Vehicles
    To Carry Them Into The Hearts Of Their Customers
  • 3. “Let Christmas Build Your Business”
    Christmas 2011 - 2015
    Christmas
    The Big Idea
    Branded Entertainment + Social Engagement
    = Social Entertainment Marketing
  • 4.
  • 5. Presenting America’s NewestExclusive “ Branded Entertainment” PropertyFor Christmas 2011 - 2015
  • 6. Custom Branded for
    Hersheys®
    Hersheys®
  • 7. SEIZE AND BUILD CUSTOMER LOYALTY & MARKET SHARE
    FORGENERATIONS TO COME
    SCHEDULED FOR 2011 - 2015
    Network Specials
    Social Engagement & Networking
    Peak Of Your Greatest Selling Season
    Exclusive Promotions – Television & Radio
    “12 New Songs For Christmas” - Exclusive Rights
    Classic Americana – “The Christmas We All Remember”
    North American Merchandising & Screen Rights
    Indelibly Marries Your Brand To “Christmas”
    Prime Sponsorship Available
    Broad Demographics
  • 8. Presenting America’s NewestExclusive “ BrandedEntertainment” PropertyFor Christmas 2011 - 2015
    Custom Branded
    for Hershey’s®
  • 9. Network Specials – Brand Sponsored broadcasts will be viewed on national networks for years to come – beginning in 2011
    Social Engagement & Networking - Foster internet conversation and involvement centered around your brand property – engage consumers with unique interactive offers and promotions.
    Peak Of Your Greatest Selling Season – “Christmas Once Upon A Time” promotions begin Thanksgiving weekend and run through Christmas night.
    Exclusive Promotions – Television & Radio - Brand-sponsored broadcasts feature your brand exclusively in “prime sponsor” position.
    “12 New Songs For Christmas” - Exclusive Marketing Rights - Unique promotional rights and revenue-generating opportunities available from special packaging options.
    Classic Americana – “The Christmas We All Remember” - As American as Norman Rockwell with vast audience appeal – updated for today
    North American Merchandising & Screen Rights - Rights to key revenue generating merchandising with exclusive rights available on a) Ornaments b)Christmas Cards (series) c)Songs & Broadcast Promotions d)Books & Magazines e)Screen Rights (treatments & scripts in development), etc.
    Indelibly Marries Your Brand To “Christmas” - The perfect marriage of your brand with the warmest, most loved American holiday season.
    Prime Sponsorship Available - USAgency will work exclusively with your brand as prime sponsor.
    Broad Demographics - Associates your brand with powerful holiday themes across the entire range of American markets – during the strongest retail period of the year.
  • 10. “Celebrate The Holidays With Hershey’s!”
    Remember Your Own
    “Christmas Once Upon A Time”
    Christmas Memories
    ON-PAK OFFERS FSI’s
  • 11. Presenting America’s NewestExclusive “ Branded Entertainment” PropertyFor Christmas 2011 - 2015
    EXPERIENCED BRAND MANAGEMENT
    Holsum Butter-Krust
    Superior Walls
    Willits Worldwide
    Sara Lee Butter-Krust
    PPG
    Pennsylvania House
    Division of General Mills
    AvisAmerica
    Clean Burn
  • 12. Presenting America’s NewestExclusive “ Branded Entertainment”
    PropertyFor Christmas 2011 - 2015
    Christmas
    The Big Idea
  • 13. Now More Than Ever
    Brands Need Entertainment Vehicles
    To Carry Them Into The Hearts
    Of Their Customers
    www.ChristmasOnceUponATime.com
    1-800-USAGENCY