• Like
Understanding The Value Of User Research, Usability Testing, and Information Architecture
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Understanding The Value Of User Research, Usability Testing, and Information Architecture

  • 4,122 views
Published

This presentation was given at Drupal Design Camp Boston on 6/14/09 as well as Bar Camp NH on 9/26/09.

This presentation was given at Drupal Design Camp Boston on 6/14/09 as well as Bar Camp NH on 9/26/09.

Published in Design , Technology , Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
4,122
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
297
Comments
1
Likes
33

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Understanding the Value of User Research, Usability Testing, & Information Architecture Kyle Soucy, Founding Principal Usable Interface www.usableinterface.com
  • 2. The Ockham's Razor Principle of Content Management Systems “Given two functionally equivalent content management systems, the simplest one should be selected.” - Dries Buytaert Original creator and project lead of Drupal
  • 3. Are YOU responsible for this?
  • 4. Don’t believe me? Ask them!
  • 5. Don’t assume that people think the way that you do.
  • 6. If you don’t care about people, you can’t create a usable product!
  • 7. When people interact with a product they’re interacting with YOU.
  • 8. Why Usability is Important? • Nowadays, it’s survival of the easiest! • Reduced support costs • Can’t afford to NOT get it right the FIRST time. • Higher revenues through increased sales
  • 9. Common Usability Problems • Lack of objective (no clear call to action) • Vague/misleading labels and navigation • Poor functionality (broken links, scripting errors, etc.) • Too many features...
  • 10. Source: Human Factors International, Inc.
  • 11. How do we prevent this?
  • 12. User-Centered Design (UCD) "Human-centered design is characterized by: the active involvement of users and a clear understanding of user and task requirements; an appropriate allocation of function between users and technology; the iteration of design solutions; multi-disciplinary design." - ISO 13407
  • 13. Usability "[Usability refers to] the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of user." - ISO 9241-11
  • 14. Usability Methods User Research Focus Groups Heuristic Evaluations Log File Analysis Surveys Eye Tracking Card Sorting Usability Testing
  • 15. User Research
  • 16. User Research is NOT Market Research
  • 17. Qualitative vs. Quantitative Research
  • 18. Why can’t I just use a focus group?
  • 19. Purpose of User Research Making sure the product provides what the customer needs and wants. Quality Assurance ✓ Does the the feature work? Usability Testing ✓ Can it be used easily? User Research ✓ Is the feature even needed?
  • 20. Value of User Research Making sure all your resources are being used effectively. RESOURCES: INVESTMENT: OUTCOME: Design Confidence that Engineering you are building a product that is Marketing/Sales wanted, needed Support and will be used by Etc. your customers.
  • 21. User Research Methods • In-depth Interviews • Contextual Inquiries • Field Studies • Diary Studies
  • 22. Personas Source:Viget Labs
  • 23. Usability Testing
  • 24. What is Usability Testing? Observing real customers as they actually use your product. Image source: facit digital
  • 25. Usability Testing Process • Define what you are testing • Define who you are testing • Define the tasks you are testing • Recruit users • Prepare the prototypes • Conduct dry-run • Facilitate tests • Conduct Analysis
  • 26. Usability Labs Source: Kent State University
  • 27. Who should you test? • Create a recruiting screener • Include existing users as well as the people you are trying to target • Make sure to cover all user groups • Get buy-in from project stakeholders
  • 28. How many users do you need to test? Source: Jakob Nielsen
  • 29. Budget Allocation What NOT to do... 1 Round of Testing
  • 30. Budget Allocation What you SHOULD do... Round 1 Round 2 Round 3 Design Design Iteration Iteration
  • 31. Remote vs. In-Person Testing Vs.
  • 32. When should you test? The earlier, the better...
  • 33. Low vs. High-Fidelity Prototypes
  • 34. UCD on a Small Budget • Don’t record tests on video • Don’t use a lab • Use surrogate users • Don’t write reports
  • 35. Real-Life Example Vs.
  • 36. Information Architecture
  • 37. What is Information Architecture? Organizing, labeling, and classifying content so it can be easily retrieved. Image source: facit digital
  • 38. How to Create an Effective IA You must understand: • Business Objectives • Content • User Objectives • Context of Use
  • 39. IA Methods • Card Sorting • Free Listing • Mental Models • Affinity Diagramming • Search Log Analysis
  • 40. Good Resources • Usability.gov • BoxesandArrows.com • UXmatters.com • UPAssoc.org • NNGroup.com • UIE.com
  • 41. Summary • First step to user-centered design is to realize your end users are not YOU • Include your users in the design process • Usability testing is not a validation test • Testing earlier pays off more
  • 42. Thank you! www.usableinterface.com