Rapid turnaround usability testing: not just a pipe dream
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This was presented at the IA Summit in Phoenix, AZ. ...
This was presented at the IA Summit in Phoenix, AZ.
Talk Abstract: Is your usability testing always attached to a design project? And does it require a fair amount of planning, time, and resources to accomplish? Time for the designer to come up with his business questions and create a few prototypes; time for the researcher to develop an applicable discussion guide; time for the moderator to conduct the interviews, create and review the transcripts, make sense of it all, and finally come out with some solid
findings and recommendations? If so, you’re in the norm. But there’s a better way that can enable you to get more insight quicker, cheaper, and with fewer people and headaches.
This talk will describe how, with a little planning and a few innovative techniques, you can conduct regular, fast-turnaround usability interviews with
a shoestring staff and budget. You can provide timely feedback to designers, uncover surprising problems with your site, and capture rich customer quotes – and do this week after week.
By scheduling regular customer interviews regardless of the project timing, you can start to condition your designers and project managers to expect to be able to get customer input whenever they want. And exploring customers’ “native tasks” can give insights about parts of the site you and your designers would never even think to ask about. Finally, the unique debrief methodology will
greatly simplify the analysis process, enabling you to quickly produce Findings and Recommendations that will be already bought-into by the team.
This talk is aimed at IA’s, Usability professionals, and designers who want to learn how to get more customer input into their designs without the hassle,
time, and expense of traditional usability interviews.
You will walk away from this talk with a practical plan-of-action and some new techniques for conducting rapid-turnaround usability testing.
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