0
How UX Research Fits Into An

Agile Development Process

Kyle Soucy | Usable Interface | @kylesoucy
Marriott International...
Why is

Agile + UX
so hard?
“

It doesn’t offer
guidance on what to
build, only how.

”

- Erika Hall
Agile Manifesto Principles
1. Our highest priority is to satisfy the customer through early and continuous delivery of val...
Actual Use of Requested Features

Always
7%

Seldom or never
used 64%

Often
13%
Always or often
used 20%

Never
45%

Some...
Is UX research even

Needed?
“ [Without UX

research], you’re just
building the wrong
product faster.

”

- Aviva Rosenstein
What about A/B Testing?
Doesn’t explain why
a design is better

You still don’t know if
an untested version
would be bette...
Does UX research

fit?
YES!
When?
How?

Where?
Lets us begin our

Journey...
Benefits
Collaboration
Quicker UX Implementation
world,
“ In an agilewrong time
there’s no
for conducting UX
research.

”

- Frank Guo
Waterfall
Analysis

Coding

Design

Testing

Agile
Analysis
Coding

Design
Testing

Analysis
Coding

Design
Testing

Analy...
When?
How?

Where?
Three Options:
#1

Spike
Source: http://uxdesign.smashingmagazine.com/2012/11/06/design-spikes-fit-big-picture-ux-agile-development/
#1

Spike
2

Three Options:
Parallel Sprints
&
Staggered Sprints
#1

Parallel Sprints
Dev:

Sprint 1

Sprint 2

Sprint 3
Release

UX:

Sprint 1

Sprint 2

Sprint 3
Usability Test
Moderator Guide and Script
Usability Testing
Report
Test less participants

& Focus on top priority
Always be

recruiting
Get everyone involved in a

Design Studio
Sketch

Present

Critique
RITE
Rapid
I terative
T esting
E valuation
RITE Process

Test 1
person

Change
design
How do you make
design decisions
based on only
testing 1 person?
Modified RITE Process

Test 3
people

Change
design
Key to Success…

Attendance of product
decision makers during testing!
#2

Staggered Sprints
Tip: Choose a feature to develop first that
has a lengthy dev sprint.
Source: http://www.upassoc.org/upa_publications/jus/...
What about

“Sprint Zero”?
Big design

Up Front
Conduct

Just Enough
research
No matter which option,

Be Part Of The Scrum Team
Release & Sprint Planning
Sprint Review & Retrospective
Recap:
Options:
#1 Parallel Sprints
#2 Staggered Sprints

}

RITE
Design Studio

Sprint Zero = Just Enough

research

No m...
Embrace the method;

Be Agile Yourself
Learn more...
-

Article: Adapting Usability Investigations for Agile User-Centered Design
by Desiree Sy - http://www.upas...
Thank you.

www.usableinterface.com
@kylesoucy

/usableinterface
How UX Research Fits Into an Agile Development Process
How UX Research Fits Into an Agile Development Process
How UX Research Fits Into an Agile Development Process
How UX Research Fits Into an Agile Development Process
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How UX Research Fits Into an Agile Development Process

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Transcript of "How UX Research Fits Into an Agile Development Process"

  1. 1. How UX Research Fits Into An Agile Development Process Kyle Soucy | Usable Interface | @kylesoucy Marriott International Agile Day December 2013
  2. 2. Why is Agile + UX so hard?
  3. 3. “ It doesn’t offer guidance on what to build, only how. ” - Erika Hall
  4. 4. Agile Manifesto Principles 1. Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. 2. Welcome changing requirements, even late in development. Agile processes harness change for the customer’ competitive advantage. 3. Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale. 4. Business people and developers must work together daily throughout the project. 5. Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done. 6. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation. 7. Working software is the primary measure of progress. 8. Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely. 9. Continuous attention to technical excellence and good design enhances agility. 10. Simplicity–the art of maximizing the amount of work not done–is essential. 11. The best architectures, requirements, and designs emerge from self-organizing teams. 12. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.
  5. 5. Actual Use of Requested Features Always 7% Seldom or never used 64% Often 13% Always or often used 20% Never 45% Sometimes 16% Seldom 19% Always Often Sometimes Seldom Never Source: The Standish Group “Charting the Seas of Information Technology”
  6. 6. Is UX research even Needed?
  7. 7. “ [Without UX research], you’re just building the wrong product faster. ” - Aviva Rosenstein
  8. 8. What about A/B Testing? Doesn’t explain why a design is better You still don’t know if an untested version would be better It takes more time and effort and most don’t provide clear data
  9. 9. Does UX research fit?
  10. 10. YES!
  11. 11. When? How? Where?
  12. 12. Lets us begin our Journey...
  13. 13. Benefits
  14. 14. Collaboration
  15. 15. Quicker UX Implementation
  16. 16. world, “ In an agilewrong time there’s no for conducting UX research. ” - Frank Guo
  17. 17. Waterfall Analysis Coding Design Testing Agile Analysis Coding Design Testing Analysis Coding Design Testing Analysis Coding Design Testing
  18. 18. When? How? Where?
  19. 19. Three Options:
  20. 20. #1 Spike
  21. 21. Source: http://uxdesign.smashingmagazine.com/2012/11/06/design-spikes-fit-big-picture-ux-agile-development/
  22. 22. #1 Spike
  23. 23. 2 Three Options: Parallel Sprints & Staggered Sprints
  24. 24. #1 Parallel Sprints
  25. 25. Dev: Sprint 1 Sprint 2 Sprint 3 Release UX: Sprint 1 Sprint 2 Sprint 3
  26. 26. Usability Test Moderator Guide and Script
  27. 27. Usability Testing Report
  28. 28. Test less participants & Focus on top priority
  29. 29. Always be recruiting
  30. 30. Get everyone involved in a Design Studio
  31. 31. Sketch Present Critique
  32. 32. RITE
  33. 33. Rapid I terative T esting E valuation
  34. 34. RITE Process Test 1 person Change design
  35. 35. How do you make design decisions based on only testing 1 person?
  36. 36. Modified RITE Process Test 3 people Change design
  37. 37. Key to Success… Attendance of product decision makers during testing!
  38. 38. #2 Staggered Sprints
  39. 39. Tip: Choose a feature to develop first that has a lengthy dev sprint. Source: http://www.upassoc.org/upa_publications/jus/2007may/agile-ucd.pdf
  40. 40. What about “Sprint Zero”?
  41. 41. Big design Up Front
  42. 42. Conduct Just Enough research
  43. 43. No matter which option, Be Part Of The Scrum Team
  44. 44. Release & Sprint Planning
  45. 45. Sprint Review & Retrospective
  46. 46. Recap: Options: #1 Parallel Sprints #2 Staggered Sprints } RITE Design Studio Sprint Zero = Just Enough research No matter which option, Be A Part Of The Scrum Team
  47. 47. Embrace the method; Be Agile Yourself
  48. 48. Learn more... - Article: Adapting Usability Investigations for Agile User-Centered Design by Desiree Sy - http://www.upassoc.org/upa_publications/jus/2007may/agile-ucd.html - Article: Twelve emerging best practices for adding UX work to Agile development by Jeff Patton - http://www.agileproductdesign.com/blog/emerging_best_agile_ux_practice.html - Article: Getting Software RITE by Jeff Patton - http://agileproductdesign.com/writing/ieee/ - Article: Cost Effective Approaches to Iteration in Agile UX by Jared Spool - - Article: Create Great UX in an Agile World by Conducting Lean UX Research - http://uxmag.com/articles/create- patton_getting_software_rite.pdf http://www.uie.com/articles/cost_effective_approaches_agile/ great-ux-in-an-agile-world-by-conducting-lean-ux-research - Blog post: UX Meets Agile: Design Studio Methodology by Michael Dubakov - http:// www.targetprocess.com/blog/2011/05/ux-meets-agile-design-studio-methodology.html - Book: Lean UX By Jeff Gothelf and Josh Seiden Book: Just Enough Research by Erika Hall
  49. 49. Thank you. www.usableinterface.com @kylesoucy /usableinterface
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