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Eye Tracking Technology

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Bob Granito - Eye-Tracking Technology - September 2011 …

Bob Granito - Eye-Tracking Technology - September 2011

Bob Granito
President
Interactive Video Productions
732-970-9446
www.interactivevideo.com

Published in: Education, Technology, Business

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Transcript

  • 1. YOUR GLOBAL TECHNOLOGY PARTNER, ANYWHERE, ANYTIME
    UPA NJ Chapter
    Eye Tracking Overview
  • 2. Eye Tracking
    ● Eye tracking
    - provides feedback on when, where and for how long a respondent looks at a particular stimulus
    - ideal for testing websites, print media, store shelving, etc.
    - hardware can be desktop, freestanding or head mounted
    - Bio-sensory data capture can also be incorporated
  • 3. Eye Tracking Devices
    Desktop
    Eye Tracking Glasses
    Free Standing
  • 4. Eye Tracking Technology
    ● Eye tracking advancements
    - plug and play
    - non-intrusive
    - robust and reliable
    - works with glasses and contacts
  • 5. Eye Tracking Technology
    ● Eye tracking applications
    - any stimulus that can be displayed electronically
    - utilized for stimuli in real world environments
    - utilized for stimuli in virtual environments
  • 6. Eye Tracking
    ● Eye tracking deliverables
    - AVI video recording with picture-in-picture video and eye gaze overlay
    - data output which includes gaze plots, heat maps and AOIs (areas of interest
    - some stimuli may not be applicable in certain applications
  • 7.
  • 8. Eye Tracking Data
    ● Gaze Plot
  • 9. Eye Tracking Data
    ● Heat Map
  • 10. Eye Tracking Data
    ● AOI (area of interest)
  • 11. Eye Tracking Data
    ● AOI (area of interest)
  • 12. AOIs – Areas of Interest
  • 13. YOUR GLOBAL TECHNOLOGY PARTNER, ANYWHERE, ANYTIME
    UPA NJ Chapter
    Eye Tracking Overview