0
Patrick Neeman, Director of Product Design, Apptio
@usabilitycounts | www.usabilitycounts.com
Hunting
Unicorns
What makes
...
@usabilitycounts
Who’s Patrick Neeman?
Almost 20 years of UX and Web Experience
Runs UsabilityCounts.com and UXDrinkingGam...
@usabilitycounts
What makes an effective 

UX Professional?
@usabilitycounts
Be A Unicorn
Thank You!
@usabilitycounts
Why am I even thinking about this?
@usabilitycounts
I have to build teams
@usabilitycounts
Patron Saint of Lost Designers
@usabilitycounts
Some Articles I Found…
!
Nine Essential Characteristics of Good UX Designers
http://userexperience.evanta...
@usabilitycounts
Why is it hard to define what an
effective UX Professional is?
@usabilitycounts
There is no front door to UX…
That’s part of the problem
@usabilitycounts
…and there is no blueprint
That makes it worse
@usabilitycounts
For example…
Dave Hogue
Ph.D.
Psychology Background
Good looking
Great public speaker
Drinks gin (Boo)
Pa...
@usabilitycounts
“When I grow up, I want to be a UX Designer.”
Lion Tamer,

Print Designer, Web Designer, Creative Directo...
@usabilitycounts
T-Shaped Skill Set
They have a principal skill
that describes the vertical
leg of the T — they’re
mechani...
@usabilitycounts
A compartmentalist
isolates themselves
from the other
disciplines around
them, not really
learning what t...
@usabilitycounts
They want us to be unicorns…
…dammit.
@usabilitycounts
What are the hard skills?
@usabilitycounts
The Competencies of User Experience
User Research

and Analytics
Understanding the
users through
observat...
@usabilitycounts
Interaction Designer
User Research

and Analytics
Content 

Strategy
Information
Architecture
Interaction...
@usabilitycounts
Visual Designer
User Research

and Analytics
Content 

Strategy
Information
Architecture
Interaction

Des...
@usabilitycounts
Content Strategist
User Research

and Analytics
Content 

Strategy
Information
Architecture
Interaction

...
@usabilitycounts
Design Technologist
User Research

and Analytics
Content 

Strategy
Information
Architecture
Interaction
...
@usabilitycounts
The Core Apptio Team of Five
User Research

and Analytics
Content 

Strategy
Information
Architecture
Int...
@usabilitycounts
Every Project Is
Like A Different
Lego Set
Teams need multifaceted
players — their skills fit each
other a...
@usabilitycounts
But…
Is it really about the hard skills?
@usabilitycounts
What are the soft skills?
@usabilitycounts
So what are those soft skills?
Empathy Curiosity Methodical
Fearlessness Self Aware Articulate
Pragmatic
...
@usabilitycounts
Empathy
Curiosity
Systematic
Pragmatic
Fearless
Self-Aware
Articulate
Passionate
@usabilitycounts
Empathy
Curiosity
Systematic
Pragmatic
Fearless
Self-Aware
Articulate
Passionate
@usabilitycounts
Empathy
Curiosity
Systematic
Pragmatic
Fearless
Self-Aware
Articulate
Passionate
@usabilitycounts
Empathy
Curiosity
Systematic
Pragmatic
Fearless
Self-Aware
Articulate
Passionate
@usabilitycounts
Empathy
Curiosity
Systematic
Pragmatic
Fearless
Self-Aware
Articulate
Passionate
@usabilitycounts
Empathy
Curiosity
Systematic
Pragmatic
Fearless
Self-Aware
Articulate
Passionate
@usabilitycounts
Empathy
Curiosity
Systematic
Pragmatic
Fearless
Self-Aware
Articulate
Passionate
@usabilitycounts
Empathy
Curiosity
Systematic
Pragmatic
Fearless
Self-Aware
Articulate
Passionate
@usabilitycounts
I have to convince my developer to
build a feature…
Empathy Curiosity Methodical
Fearless Self Aware Arti...
@usabilitycounts
I want to understand user needs…
Empathy Curiosity Methodical
Fearless Self Aware Articulate
Pragmatic
Pa...
@usabilitycounts
I want to analyze user data…
Empathy Curiosity Methodical
Fearless Self Aware Articulate
Pragmatic
Passio...
@usabilitycounts
I want to sell design thinking

within an organization…
Empathy Curiosity Methodical
Fearless Self Aware ...
@usabilitycounts
Context Matters
Every situation demands different soft skills
@usabilitycounts
What’s the point of this
presentation?
@usabilitycounts
We need to
better define
who we are
@usabilitycounts
Hard skills are table stakes
http://www.uxisnotui.com/
@usabilitycounts
Soft skills turn us into superheroes
@usabilitycounts
Further Reading
!
The Unicorn Designer Dilemma, and How to Avoid It
http://www.usabilitycounts.com/2013/0...
Patrick Neeman, Director of Product Design, Apptio
@usabilitycounts | www.usabilitycounts.com
Thank you!
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Hunting Unicorns - What makes an effective UX Professional

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The hard skills and soft skills that are needed to build an effective UX team.

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Transcript of "Hunting Unicorns - What makes an effective UX Professional"

  1. 1. Patrick Neeman, Director of Product Design, Apptio @usabilitycounts | www.usabilitycounts.com Hunting Unicorns What makes
 an effective 
 UX Professional{
  2. 2. @usabilitycounts Who’s Patrick Neeman? Almost 20 years of UX and Web Experience Runs UsabilityCounts.com and UXDrinkingGame.com Built several UX teams Drinks Whiskey
  3. 3. @usabilitycounts What makes an effective 
 UX Professional?
  4. 4. @usabilitycounts Be A Unicorn Thank You!
  5. 5. @usabilitycounts Why am I even thinking about this?
  6. 6. @usabilitycounts I have to build teams
  7. 7. @usabilitycounts Patron Saint of Lost Designers
  8. 8. @usabilitycounts Some Articles I Found… ! Nine Essential Characteristics of Good UX Designers http://userexperience.evantageconsulting.com/2009/07/ characteristics-good-ux-designers/ ! And about nine other articles linking to Fred Beecher’s article… ! Essential and Desirable Skills for a UX Designer http://uxmatters.com/mt/archives/2010/12/essential-and- desirable-skills-for-a-ux-designer.php ! Which a laundry list of skills that is unachievable… ! And a bunch of short articles. Fred Beecher
  9. 9. @usabilitycounts Why is it hard to define what an effective UX Professional is?
  10. 10. @usabilitycounts There is no front door to UX… That’s part of the problem
  11. 11. @usabilitycounts …and there is no blueprint That makes it worse
  12. 12. @usabilitycounts For example… Dave Hogue Ph.D. Psychology Background Good looking Great public speaker Drinks gin (Boo) Patrick Neeman Three Time Dropout Print Design Background Has a great goatee Presentation has funny photos Sophisticated Whiskey Drinker
  13. 13. @usabilitycounts “When I grow up, I want to be a UX Designer.” Lion Tamer,
 Print Designer, Web Designer, Creative Director, 
 Program Manager, Product Manager, and
 Director of Development
  14. 14. @usabilitycounts T-Shaped Skill Set They have a principal skill that describes the vertical leg of the T — they’re mechanical engineers or industrial designers. But they are so empathetic that they can branch out into other skills, such as anthropology, and do them as well.” Tim Brown, IDEO CEO “
  15. 15. @usabilitycounts A compartmentalist isolates themselves from the other disciplines around them, not really learning what they do or how they do it.” Jared Spool Ideal UX Team
 http://www.uie.com/articles/Ideal_UX_team/ “
  16. 16. @usabilitycounts They want us to be unicorns… …dammit.
  17. 17. @usabilitycounts What are the hard skills?
  18. 18. @usabilitycounts The Competencies of User Experience User Research
 and Analytics Understanding the users through observations and data Content 
 Strategy Planning for the creation, delivery and governance of usable content Information Architecture Organizing information in a product or website in a usable way Interaction
 Design Designing interactive behaviors with a specific focus on their use Visual
 Design Designing the visual qualities in an aesthetically 
 pleasing way Front End Development Building the interactive behaviors to be used by the end user http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/
  19. 19. @usabilitycounts Interaction Designer User Research
 and Analytics Content 
 Strategy Information Architecture Interaction
 Design Visual
 Design Front End Development
  20. 20. @usabilitycounts Visual Designer User Research
 and Analytics Content 
 Strategy Information Architecture Interaction
 Design Visual
 Design Front End Development
  21. 21. @usabilitycounts Content Strategist User Research
 and Analytics Content 
 Strategy Information Architecture Interaction
 Design Visual
 Design Front End Development
  22. 22. @usabilitycounts Design Technologist User Research
 and Analytics Content 
 Strategy Information Architecture Interaction
 Design Visual
 Design Front End Development
  23. 23. @usabilitycounts The Core Apptio Team of Five User Research
 and Analytics Content 
 Strategy Information Architecture Interaction
 Design Visual
 Design Front End Development
  24. 24. @usabilitycounts Every Project Is Like A Different Lego Set Teams need multifaceted players — their skills fit each other and fit project needs
  25. 25. @usabilitycounts But… Is it really about the hard skills?
  26. 26. @usabilitycounts What are the soft skills?
  27. 27. @usabilitycounts So what are those soft skills? Empathy Curiosity Methodical Fearlessness Self Aware Articulate Pragmatic Passionate
  28. 28. @usabilitycounts Empathy Curiosity Systematic Pragmatic Fearless Self-Aware Articulate Passionate
  29. 29. @usabilitycounts Empathy Curiosity Systematic Pragmatic Fearless Self-Aware Articulate Passionate
  30. 30. @usabilitycounts Empathy Curiosity Systematic Pragmatic Fearless Self-Aware Articulate Passionate
  31. 31. @usabilitycounts Empathy Curiosity Systematic Pragmatic Fearless Self-Aware Articulate Passionate
  32. 32. @usabilitycounts Empathy Curiosity Systematic Pragmatic Fearless Self-Aware Articulate Passionate
  33. 33. @usabilitycounts Empathy Curiosity Systematic Pragmatic Fearless Self-Aware Articulate Passionate
  34. 34. @usabilitycounts Empathy Curiosity Systematic Pragmatic Fearless Self-Aware Articulate Passionate
  35. 35. @usabilitycounts Empathy Curiosity Systematic Pragmatic Fearless Self-Aware Articulate Passionate
  36. 36. @usabilitycounts I have to convince my developer to build a feature… Empathy Curiosity Methodical Fearless Self Aware Articulate Pragmatic Passionate
  37. 37. @usabilitycounts I want to understand user needs… Empathy Curiosity Methodical Fearless Self Aware Articulate Pragmatic Passionate
  38. 38. @usabilitycounts I want to analyze user data… Empathy Curiosity Methodical Fearless Self Aware Articulate Pragmatic Passionate
  39. 39. @usabilitycounts I want to sell design thinking
 within an organization… Empathy Curiosity Methodical Fearless Self Aware Articulate Pragmatic Passionate
  40. 40. @usabilitycounts Context Matters Every situation demands different soft skills
  41. 41. @usabilitycounts What’s the point of this presentation?
  42. 42. @usabilitycounts We need to better define who we are
  43. 43. @usabilitycounts Hard skills are table stakes http://www.uxisnotui.com/
  44. 44. @usabilitycounts Soft skills turn us into superheroes
  45. 45. @usabilitycounts Further Reading ! The Unicorn Designer Dilemma, and How to Avoid It http://www.usabilitycounts.com/2013/07/24/the-unicorn-designer-dilemma-and-how- to-avoid-it/ ! Eight Organizational Challenges for UX Professionals http://www.usabilitycounts.com/2012/05/02/eight-organizational-challenges-for-ux- professionals/ ! Six Things Misunderstood About User Experience Designers http://www.usabilitycounts.com/2011/03/14/six-things-misunderstood-about-user- experience-designers/ ! How to Get Started in User Experience for People I Want to Hire http://www.usabilitycounts.com/2011/10/18/how-to-get-started-in-user-experience- seven-tips/
  46. 46. Patrick Neeman, Director of Product Design, Apptio @usabilitycounts | www.usabilitycounts.com Thank you!
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