Dogs &
Cats

{

How Product Managers 

can work better with 

UX Designers

Patrick Neeman
Director of Product Design, App...
!
!

15+ Years of
Web Experience
!

Product
Management
Experience
UX Drinking Game
Over 1000 reasons to drink

90% user generated
12 pages per visitor
How Product Managers
Contribute to

UX Designer Alcoholism
If someone says the project

is so important that we

aren't following process,
@usabilitycounts

drink
Understand
the process
@usabilitycounts
A typical 

user experience

framework

} } } }

Research
Personas

User Journeys
User Stories

@usabilitycounts

Design
S...
Understand
the team
@usabilitycounts
Interaction Designers
Visual Designers
Information Architects
Content Strategists
Usability Researchers
Front End Engineer...
Resources
UXMatters.com
• UXBooth.com
• BoxesAndArrows.com
• UsabilityCounts.com
•

@usabilitycounts
If someone tells you that
the target audience is everyone, 


drink

@usabilitycounts
Understand
the user
@usabilitycounts
Ethnographic Research =
Customer Visits
@usabilitycounts
Example Persona
@usabilitycounts
If someone says buttons should
be orange and green because
they test the best,

drink
Test everything
@usabilitycounts
Guerrilla Testing
@usabilitycounts
If someone says

requirements aren't needed

to do wireframes,

drink
If your Product Managers

ask you to write requirements,

drink
Communicate
requirements
@usabilitycounts
“As a [role] I can
[function] so that
[rationale].”
User Stories: why and what
Let us focus on what and how
@usabilitycoun...
Resources
•

http://www.mountaingoatsoftware.com/agile/userstories

•

http://www.usabilitycounts.com

•

http://www.roman...
If the Product Manager 

is doing wireframes,

drink
Understand
your role
@usabilitycounts
Basalmiq
@usabilitycounts
Show them
your money,
baby!

Build trust and collaborate
@usabilitycounts
Thank you!

Patrick Neeman
Director of Product Design, Apptio
@usabilitycounts
http://www.usabilitycounts.com
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Dogs & Cats: How Product Managers 
can work better with 
UX Designers

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A presentation done at Product Camp Seattle 2013

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Dogs & Cats: How Product Managers 
can work better with 
UX Designers

  1. 1. Dogs & Cats { How Product Managers 
 can work better with 
 UX Designers Patrick Neeman Director of Product Design, Apptio @usabilitycounts http://www.usabilitycounts.com
  2. 2. ! ! 15+ Years of Web Experience ! Product Management Experience
  3. 3. UX Drinking Game Over 1000 reasons to drink
 90% user generated 12 pages per visitor
  4. 4. How Product Managers Contribute to
 UX Designer Alcoholism
  5. 5. If someone says the project
 is so important that we
 aren't following process, @usabilitycounts drink
  6. 6. Understand the process @usabilitycounts
  7. 7. A typical 
 user experience
 framework } } } } Research Personas
 User Journeys User Stories @usabilitycounts Design Site Maps Wireframes Build Mockups Prototypes Test Usability Testing Repeat
  8. 8. Understand the team @usabilitycounts
  9. 9. Interaction Designers Visual Designers Information Architects Content Strategists Usability Researchers Front End Engineers @usabilitycounts
  10. 10. Resources UXMatters.com • UXBooth.com • BoxesAndArrows.com • UsabilityCounts.com • @usabilitycounts
  11. 11. If someone tells you that the target audience is everyone, 
 drink @usabilitycounts
  12. 12. Understand the user @usabilitycounts
  13. 13. Ethnographic Research = Customer Visits @usabilitycounts
  14. 14. Example Persona @usabilitycounts
  15. 15. If someone says buttons should be orange and green because they test the best, drink
  16. 16. Test everything @usabilitycounts
  17. 17. Guerrilla Testing @usabilitycounts
  18. 18. If someone says
 requirements aren't needed
 to do wireframes, drink
  19. 19. If your Product Managers
 ask you to write requirements, drink
  20. 20. Communicate requirements @usabilitycounts
  21. 21. “As a [role] I can [function] so that [rationale].” User Stories: why and what Let us focus on what and how @usabilitycounts
  22. 22. Resources • http://www.mountaingoatsoftware.com/agile/userstories • http://www.usabilitycounts.com • http://www.romanpichler.com/blog/user-stories/ writing-good-user-stories/ • http://www.joelonsoftware.com @usabilitycounts @highlandersol
  23. 23. If the Product Manager 
 is doing wireframes, drink
  24. 24. Understand your role @usabilitycounts
  25. 25. Basalmiq @usabilitycounts
  26. 26. Show them your money, baby! Build trust and collaborate @usabilitycounts
  27. 27. Thank you! Patrick Neeman Director of Product Design, Apptio @usabilitycounts http://www.usabilitycounts.com
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