Dogs & Cats: How Product Managers 
can work better with 
UX Designers

7,449 views
7,499 views

Published on

A presentation done at Product Camp Seattle 2013

Published in: Technology, Business
0 Comments
21 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
7,449
On SlideShare
0
From Embeds
0
Number of Embeds
25
Actions
Shares
0
Downloads
97
Comments
0
Likes
21
Embeds 0
No embeds

No notes for slide

Dogs & Cats: How Product Managers 
can work better with 
UX Designers

  1. 1. Dogs & Cats { How Product Managers 
 can work better with 
 UX Designers Patrick Neeman Director of Product Design, Apptio @usabilitycounts http://www.usabilitycounts.com
  2. 2. ! ! 15+ Years of Web Experience ! Product Management Experience
  3. 3. UX Drinking Game Over 1000 reasons to drink
 90% user generated 12 pages per visitor
  4. 4. How Product Managers Contribute to
 UX Designer Alcoholism
  5. 5. If someone says the project
 is so important that we
 aren't following process, @usabilitycounts drink
  6. 6. Understand the process @usabilitycounts
  7. 7. A typical 
 user experience
 framework } } } } Research Personas
 User Journeys User Stories @usabilitycounts Design Site Maps Wireframes Build Mockups Prototypes Test Usability Testing Repeat
  8. 8. Understand the team @usabilitycounts
  9. 9. Interaction Designers Visual Designers Information Architects Content Strategists Usability Researchers Front End Engineers @usabilitycounts
  10. 10. Resources UXMatters.com • UXBooth.com • BoxesAndArrows.com • UsabilityCounts.com • @usabilitycounts
  11. 11. If someone tells you that the target audience is everyone, 
 drink @usabilitycounts
  12. 12. Understand the user @usabilitycounts
  13. 13. Ethnographic Research = Customer Visits @usabilitycounts
  14. 14. Example Persona @usabilitycounts
  15. 15. If someone says buttons should be orange and green because they test the best, drink
  16. 16. Test everything @usabilitycounts
  17. 17. Guerrilla Testing @usabilitycounts
  18. 18. If someone says
 requirements aren't needed
 to do wireframes, drink
  19. 19. If your Product Managers
 ask you to write requirements, drink
  20. 20. Communicate requirements @usabilitycounts
  21. 21. “As a [role] I can [function] so that [rationale].” User Stories: why and what Let us focus on what and how @usabilitycounts
  22. 22. Resources • http://www.mountaingoatsoftware.com/agile/userstories • http://www.usabilitycounts.com • http://www.romanpichler.com/blog/user-stories/ writing-good-user-stories/ • http://www.joelonsoftware.com @usabilitycounts @highlandersol
  23. 23. If the Product Manager 
 is doing wireframes, drink
  24. 24. Understand your role @usabilitycounts
  25. 25. Basalmiq @usabilitycounts
  26. 26. Show them your money, baby! Build trust and collaborate @usabilitycounts
  27. 27. Thank you! Patrick Neeman Director of Product Design, Apptio @usabilitycounts http://www.usabilitycounts.com

×