Dogs & Cats: How Product Managers 
can work better with 
UX Designers
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Dogs & Cats: How Product Managers 
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UX Designers

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A presentation done at Product Camp Seattle 2013

A presentation done at Product Camp Seattle 2013

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    Dogs & Cats: How Product Managers 
can work better with 
UX Designers Dogs & Cats: How Product Managers 
can work better with 
UX Designers Presentation Transcript

    • Dogs & Cats { How Product Managers 
 can work better with 
 UX Designers Patrick Neeman Director of Product Design, Apptio @usabilitycounts http://www.usabilitycounts.com
    • ! ! 15+ Years of Web Experience ! Product Management Experience
    • UX Drinking Game Over 1000 reasons to drink
 90% user generated 12 pages per visitor
    • How Product Managers Contribute to
 UX Designer Alcoholism
    • If someone says the project
 is so important that we
 aren't following process, @usabilitycounts drink
    • Understand the process @usabilitycounts
    • A typical 
 user experience
 framework } } } } Research Personas
 User Journeys User Stories @usabilitycounts Design Site Maps Wireframes Build Mockups Prototypes Test Usability Testing Repeat
    • Understand the team @usabilitycounts
    • Interaction Designers Visual Designers Information Architects Content Strategists Usability Researchers Front End Engineers @usabilitycounts
    • Resources UXMatters.com • UXBooth.com • BoxesAndArrows.com • UsabilityCounts.com • @usabilitycounts
    • If someone tells you that the target audience is everyone, 
 drink @usabilitycounts
    • Understand the user @usabilitycounts
    • Ethnographic Research = Customer Visits @usabilitycounts
    • Example Persona @usabilitycounts
    • If someone says buttons should be orange and green because they test the best, drink
    • Test everything @usabilitycounts
    • Guerrilla Testing @usabilitycounts
    • If someone says
 requirements aren't needed
 to do wireframes, drink
    • If your Product Managers
 ask you to write requirements, drink
    • Communicate requirements @usabilitycounts
    • “As a [role] I can [function] so that [rationale].” User Stories: why and what Let us focus on what and how @usabilitycounts
    • Resources • http://www.mountaingoatsoftware.com/agile/userstories • http://www.usabilitycounts.com • http://www.romanpichler.com/blog/user-stories/ writing-good-user-stories/ • http://www.joelonsoftware.com @usabilitycounts @highlandersol
    • If the Product Manager 
 is doing wireframes, drink
    • Understand your role @usabilitycounts
    • Basalmiq @usabilitycounts
    • Show them your money, baby! Build trust and collaborate @usabilitycounts
    • Thank you! Patrick Neeman Director of Product Design, Apptio @usabilitycounts http://www.usabilitycounts.com