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Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
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Dogs & Cats: How Product Managers 
can work better with 
UX Designers

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A presentation done at Product Camp Seattle 2013

A presentation done at Product Camp Seattle 2013

Published in: Technology, Business
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  • 1. Dogs & Cats { How Product Managers 
 can work better with 
 UX Designers Patrick Neeman Director of Product Design, Apptio @usabilitycounts http://www.usabilitycounts.com
  • 2. ! ! 15+ Years of Web Experience ! Product Management Experience
  • 3. UX Drinking Game Over 1000 reasons to drink
 90% user generated 12 pages per visitor
  • 4. How Product Managers Contribute to
 UX Designer Alcoholism
  • 5. If someone says the project
 is so important that we
 aren't following process, @usabilitycounts drink
  • 6. Understand the process @usabilitycounts
  • 7. A typical 
 user experience
 framework } } } } Research Personas
 User Journeys User Stories @usabilitycounts Design Site Maps Wireframes Build Mockups Prototypes Test Usability Testing Repeat
  • 8. Understand the team @usabilitycounts
  • 9. Interaction Designers Visual Designers Information Architects Content Strategists Usability Researchers Front End Engineers @usabilitycounts
  • 10. Resources UXMatters.com • UXBooth.com • BoxesAndArrows.com • UsabilityCounts.com • @usabilitycounts
  • 11. If someone tells you that the target audience is everyone, 
 drink @usabilitycounts
  • 12. Understand the user @usabilitycounts
  • 13. Ethnographic Research = Customer Visits @usabilitycounts
  • 14. Example Persona @usabilitycounts
  • 15. If someone says buttons should be orange and green because they test the best, drink
  • 16. Test everything @usabilitycounts
  • 17. Guerrilla Testing @usabilitycounts
  • 18. If someone says
 requirements aren't needed
 to do wireframes, drink
  • 19. If your Product Managers
 ask you to write requirements, drink
  • 20. Communicate requirements @usabilitycounts
  • 21. “As a [role] I can [function] so that [rationale].” User Stories: why and what Let us focus on what and how @usabilitycounts
  • 22. Resources • http://www.mountaingoatsoftware.com/agile/userstories • http://www.usabilitycounts.com • http://www.romanpichler.com/blog/user-stories/ writing-good-user-stories/ • http://www.joelonsoftware.com @usabilitycounts @highlandersol
  • 23. If the Product Manager 
 is doing wireframes, drink
  • 24. Understand your role @usabilitycounts
  • 25. Basalmiq @usabilitycounts
  • 26. Show them your money, baby! Build trust and collaborate @usabilitycounts
  • 27. Thank you! Patrick Neeman Director of Product Design, Apptio @usabilitycounts http://www.usabilitycounts.com

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