Getting user experience right 3 great e commerce rwd sites
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  • 1. www.usability247.comUser Experience - 3 Great Responsive eCommerce Websites
  • 2. Getting user experience right – 3 great eCommerce RWD sites If you're a regular reader of our user experience blog, you've probably sussed by now that we love Responsive Web Design – and when we say love, we mean love.
  • 3. But we're not alone in our appreciation of RWD….
  • 4.
  • 5. …..which means there are plenty of examples to pick and choose from,
  • 6. world, responsive web design offers the best solution for creating a great, and consistent user experience.
  • 7.
  • 8. CLOGGS Online shoe retailer, Cloggs, knows the value a good responsive website can have in driving sales. They have created a smooth experience that can't fail to boost their eCommerce standing.
  • 9. So much so, that following the responsive site's 2013 launch, the company reported a 30% rise in conversions.
  • 10. The clean UI, clear presentation of key goals, and a fluid mobile version that doesn't compromise when offering a consistent, user-centric experience, puts Cloggs among the Louis Vittons of eCommerce responsive web design.
  • 11. Known for its luxury handbags, it's only fitting that Mulberry should have an eCommerce website to match. Mulberry And when that website is also a paragon of responsive web design, great things are destined to happen.
  • 12. Mulberry provides a great looking user experience across both desktop and mobile platforms; one that matches the richness of their brand. With its grid layout allowing a clean focus upon the products, consistent calls to action, simple navigation, and a guest checkout to minimise on basket abandonment,
  • 13. Who say's outfitting the smaller consumer should be a bind? US baby and kid's clothing manufacturer Carter's certainly doesn't. Carters Their eCommerce website is both responsive and a shining example of mobile user experience.
  • 14. Responsive web design places the customer at the heart of the mobile experience, presenting a clean, intuitive interface, which makes navigation and the fulfilment of user tasks, simply child's play. The transition to mobile simplifies the elements of the desktop site, without losing any of the usability.
  • 15. Share this To find out more, speak to Usability24/7 today! Thinking of going responsive?