FYI: Communication Style Preferences Underlie Differences in Location-Sharing Adoption and Usage

  • 391 views
Uploaded on

Presentation of the Paper by Xinru Page, Bart P. Knijnenburg and Alfred Kobsa at the Ubicomp 2013 conference in Zurich

Presentation of the Paper by Xinru Page, Bart P. Knijnenburg and Alfred Kobsa at the Ubicomp 2013 conference in Zurich

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
391
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
1
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Xinru Page @xinrup Bart P. Knijnenburg @usabart Alfred Kobsa FYICommunication Style Preferences Underlie Differences in Location-Sharing Adoption and Usage
  • 2. 1
  • 3. Q: What is a key user characteristic that drives user adoption and participation in location-sharing social networks (LSSN)? A: Successful LSSN users prefer to use a communication style we call FYI
  • 4. Introduction Why do people (not) use LSSN? The role of personality The FYI communication style Studies and results Linking FYI to demographics and LSSN adoption Linking FYI to personality and LSSN usage Conclusions Designing for those who use FYI and those who don’t
  • 5. Why do people use LSSN? ? LSSN usage
  • 6. Studying use and non-use Location-sharing is possible... A majority of Americans have a smartphone 86% have used Location-Based services (e.g. GPS, location- based search) ...but few people are doing it “Geo-social” services are not vey popular Only 10% of smartphone users have used LSSN We need to study this “non-use” pattern It is important to also ask: Why do people not use LSSN?
  • 7. Personality? personality LSSN usage
  • 8. Conflicting results Extraverts use more social media! Correa et al. 2010, Rosen & Kluemper 2008, Ryan & Xenos 2011 No effect of extraversion Junglas & Spitzmuller 2006 Extraverts are less likely to disclose or spend time online Landers & Lounsbury 2006 It may be too broad to be a direct predictor
  • 9. Beyond personality ?personality LSSN usage
  • 10. Communication style Willingness to communicate More useful for understanding offline communication than personality traits McCroskey 1992, Richmond & Roach 1992 More useful for understanding social media usage than personality traits Ross et al. 2009 Online communication has a different style Communication without real-time verbal interaction Burke et al. 2011, Spitzberg 2006
  • 11. Developing FYI FYI LSSN usage
  • 12. Interview study 21 participants (21 to mid 40’s, 4 females) 0 7 were currently using Google Latitude 0 4 had abandoned Google Latitude 0 3 were planning to use it in the future 0 7 chose not to use it Asked about Latitude adoption and usage Two types of responses...
  • 13. The first type... ...wanted to know how others were doing without asking them directly ...did not want others to initiate interactions “I’d rather just share with them, ‘Hey, here’s where I am’. I could share without them actually calling me.” (P2) ...used LSSN to make inferences and inform others of their status without direct interaction FYI
  • 14. The second type... ...were bothered by too much information “I think people abuse Twitter and Facebook…status update doesn’t mean I want to know exactly what you’re doing at all times of every day…it’s too much information.” ...clearly preferred direct interaction ...did not like to communicate via LSSN “Isn’t all this a case of you’re trying to invent some fancy tool when really a much simpler tool solves the problem, right? Which is [to] give her a call.” o FYI
  • 15. Nationwide survey 1021 participants 18-73 years old, 66.6% females, geographically balanced Goals: 0 Measure FYI 0 Relate it to smartphone ownership, LSSN adoption 0 Look for demographic differences
  • 16. FYI communication style I want others to know how I’m doing without having to tell them. I want others to know where I am without them having to bother me by asking. I want to know where others are without having to bother them by asking. More information is always good.
  • 17. Results FYI has a positive effect on LSSN intention to use, which in turn has a large impact on actual usage FYI has a negative effect on desire to call others Older people are less likely to be FYI communicators, but parents are more likely to be FYI communicators LSSN increases with smartphone ownership, and older people and non-FYI communicators are less likely to have a smartphone
  • 18. Intention to use LSSN Children -0.593*** FYI Age LSSN usage Smartphone ownership I'd rather call than use LSSN 0.755*** 0.425*** 0.560*** -0.272*** 0.192*** -0.268*** 0.271*** Results - model
  • 19. FYI has a positive effect on LSSN intention to use, which in turn has a large impact on actual usage Intention to use LSSN Children -0.593*** FYI Age LSSN usage Smartphone ownership I'd rather call than use LSSN 0.755*** 0.425*** 0.560*** -0.272*** 0.192*** -0.268*** 0.271*** Intention to use LSSN FYI LSSN usage 0.755*** 0.425***
  • 20. FYI has a negative effect on desire to call others Intention to use LSSN Children -0.593*** FYI Age LSSN usage Smartphone ownership I'd rather call than use LSSN 0.755*** 0.425*** 0.560*** -0.272*** 0.192*** -0.268*** 0.271*** -0.593*** FYI I'd rather call than use LSSN
  • 21. Older people are less likely to be FYI communicators, but parents are more likely to be FYI communicators Intention to use LSSN Children -0.593*** FYI Age LSSN usage Smartphone ownership I'd rather call than use LSSN 0.755*** 0.425*** 0.560*** -0.272*** 0.192*** -0.268*** 0.271*** Children FYI Age -0.272*** 0.192***
  • 22. LSSN increases with smartphone ownership, and older people and non-FYI communicators are less likely to have a smartphone Intention to use LSSN Children -0.593*** FYI Age LSSN usage Smartphone ownership I'd rather call than use LSSN 0.755*** 0.425*** 0.560*** -0.272*** 0.192*** -0.268*** 0.271*** FYI Age LSSN usage Smartphone ownership 0.560*** -0.268*** 0.271***
  • 23. Intention to use LSSN Children -0.593*** FYI Age LSSN usage Smartphone ownership I'd rather call than use LSSN 0.755*** 0.425*** 0.560*** -0.272*** 0.192*** -0.268*** 0.271***
  • 24. Follow-up expanded survey 180 participants 18-69 years old, 41.7% females Goals: 0 Further develop the FYI construct (my vs. others’ location) 0 Test its external validity, relate it to extent of participation (via “Signaling”) 0 Integrate personality traits (big-5)
  • 25. FYI for my location Others should be able to get my location when they feel they need it. I want others to know where I am, without my having to bother to tell them. I would prefer to share my location with everyone in case anyone wants it. FYI for others’ location Rather than wait for others to tell me where they are, I would like a way to know someone’s location whenever I need it. I want to know where others are without having to bother them by asking. It would be useful to me if others would make their location available to everyone.
  • 26. Signaling FYI communicators were adept at signaling nonverbal cues in online interactions People use nonverbal cues to signal the true meaning of their message In online interactions, people must adopt new ways of signaling these cues e.g. “Busy” status message FYI communicators are better at this
  • 27. Signaling I find that posting updates about myself is an effective way to keep others informed. Others get a good idea of whether I am free or busy using my online posts or status. Social Media poorly captures how or what I am doing.
  • 28. Extent of participation Online signalers... ...have confidence in using social media ...share on social media without limitations Non-signalers... ...are afraid others will misunderstand their status or current activities ...limit their social media activity and share very little
  • 29. Limited participation I limit how I use social media because I worry about what others will do. I limit my activity on social media to keep others from interacting with me. Involved participation I share everything on social media because I am not worried about who will see it. I never hold back on what I say or do with others online.
  • 30. Results The effects of model 1 are confirmed FYI increases Signaling, which in turn increases Participation Emotionally Stable pps disliked using FYI to learn others’ location; Extraverts liked using FYI to share their own location Effects are driven by FYI for my location (although correlated with FYI for others’ location)
  • 31. Intention to use LSSN Emotional Stability -0.422*** F.Y.I. style my location Extravert LSSN usage Smartphone ownership I'd rather call than use LSSN 0.646*** 0.512*** 0.457*** F.Y.I. style others' location -0.313*** Signaling Limited participation Involved participation 0.800*** -0.258** 0.247** 0.348*** -0.519***0.617*** 0.542*** -0.485*** Results - model Intention to use LSSN Emotional Stability -0.422*** F.Y.I. style my location Extravert LSSN usage Smartphone ownership I'd rather call than use LSSN 0.646*** 0.512*** 0.457*** F.Y.I. style others' location -0.313*** Signaling Limited participation Involved participation 0.800*** -0.258** 0.247** 0.348*** -0.519***0.617*** 0.542*** -0.485***
  • 32. Intention to use LSSN Emotional Stability -0.422*** F.Y.I. style my location Extravert LSSN usage Smartphone ownership I'd rather call than use LSSN 0.646*** 0.512*** 0.457*** F.Y.I. style others' location -0.313*** Signaling Limited participation Involved participation 0.800*** -0.258** 0.247** 0.348*** -0.519***0.617*** 0.542*** -0.485*** The effects of model 1 are confirmed Intention to use LSSN -0.422*** F.Y.I. style my location LSSN usage Smartphone ownership I'd rather call than use LSSN 0.646*** 0.512*** 0.457*** -0.313*** 0.348***
  • 33. Intention to use LSSN Emotional Stability -0.422*** F.Y.I. style my location Extravert LSSN usage Smartphone ownership I'd rather call than use LSSN 0.646*** 0.512*** 0.457*** F.Y.I. style others' location -0.313*** Signaling Limited participation Involved participation 0.800*** -0.258** 0.247** 0.348*** -0.519***0.617*** 0.542*** -0.485*** FYI increases Signaling, which in turn increases Participation F.Y.I. style my location Signaling Limited participation Involved participation -0.519***0.617*** 0.542*** -0.485***
  • 34. Intention to use LSSN Emotional Stability -0.422*** F.Y.I. style my location Extravert LSSN usage Smartphone ownership I'd rather call than use LSSN 0.646*** 0.512*** 0.457*** F.Y.I. style others' location -0.313*** Signaling Limited participation Involved participation 0.800*** -0.258** 0.247** 0.348*** -0.519***0.617*** 0.542*** -0.485*** Emotionally Stable pps disliked using FYI to learn others’ location; Extraverts liked using FYI to share their own location Emotional Stability F.Y.I. style my location Extravert F.Y.I. style others' location -0.258** 0.247**
  • 35. Intention to use LSSN Emotional Stability -0.422*** F.Y.I. style my location Extravert LSSN usage Smartphone ownership I'd rather call than use LSSN 0.646*** 0.512*** 0.457*** F.Y.I. style others' location -0.313*** Signaling Limited participation Involved participation 0.800*** -0.258** 0.247** 0.348*** -0.519***0.617*** 0.542*** -0.485*** Effects are driven by FYI for my location (although correlated with FYI for others’ location) F.Y.I. style my location F.Y.I. style others' location 0.800***
  • 36. Intention to use LSSN Emotional Stability -0.422*** F.Y.I. style my location Extravert LSSN usage Smartphone ownership I'd rather call than use LSSN 0.646*** 0.512*** 0.457*** F.Y.I. style others' location -0.313*** Signaling Limited participation Involved participation 0.800*** -0.258** 0.247** 0.348*** -0.519***0.617*** 0.542*** -0.485*** Intention to use LSSN Emotional Stability -0.422*** F.Y.I. style my location Extravert LSSN usage Smartphone ownership I'd rather call than use LSSN 0.646*** 0.512*** 0.457*** F.Y.I. style others' location -0.313*** Signaling Limited participation Involved participation 0.800*** -0.258** 0.247** 0.348*** -0.519***0.617*** 0.542*** -0.485***
  • 37. Wrap up: FYI and Signaling FYI as a driver of LSSN adoption and usage A mediator of demographic and personality-based effects An important factor for user research Signaling as a way to regulate interactions Those who don’t use it tend to participate less overall These factors likely extend beyond LSSN to social media in general!
  • 38. Designing for non-FYI users Those who do not use FYI... ...want more direct communication ...think signaling leads to misunderstandings Maybe they should just call others? Many want to use social networks too! Idea: a more co-constructive protocol Negotiate a “location offer” that serves a specific purpose E.g. “I’m in town this week; let’s share location to see if we can meet up”
  • 39. Successful LSSN users prefer to use a communication style we call FYI We should account for the FYI style in our research and design practice Designing for non-FYI users may kindle new growth in LSSN usage and adoption