Mobile Tagging
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Demonstration of how AlphaGraphics can help you use "Mobile Tagging" and the components that are used to make "Mobile Tagging" successful

Demonstration of how AlphaGraphics can help you use "Mobile Tagging" and the components that are used to make "Mobile Tagging" successful

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Mobile Tagging Document Transcript

  • 1. Contact Information: Al Murray Phone: 630-595-6800 Fax: 630-595-6868E-mail: amurray@alphagraphics.com www.us468.alphagraphics.com
  • 2. Mobile Tagging with QR Codes and NFC Mobile tagging case studiesMobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics
  • 3. Table of Contents Mobile Tagging Defined The Future of Mobile Tagging in the U.S. Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes Top 10 Things to Know About Mobile Tagging with QR Codes Mobile Tagging Site Studies QR Code Tracking with AnalyticsMobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 2
  • 4. Mobile Tagging Defined Mobile Tagging Defined The evolution of smart phones has changed the way people acquire and share information. Accessing information can now literally be placed in the palm of one’s hand. Making it easy to get information is a challenge for all marketers. Mobile tagging helps bridge the gap between the physical and the digital world. Mobile tagging is defined as the hyper linking of things or items in the physical world and connecting them to digital web content. Providing people hyperlinked access to digital content through the process of scanning a QR code or tapping an NFC tag through a mobile device is the easiest and fastest way to engagement. Acting as a toggle switch between the physical and digital world, mobile tagging with QR codes and NFC can help marketers interact seamlessly, more so then texting with short codes, mobile search by voice, or even simple URL entry. Mobile tagging enables marketers with the ability to meet customers online no matter where they are and move them further down the path in their shopping process. Popular Mobile Tagging Applications Include: • Product tags and packaging labels • Magazine and newspaper advertising • Signage (banners, posters and window decals) • Television • Direct mail • Stickers • Printed flyers, brochures and handouts • POP displays • Tradeshow materials • And much more Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 3
  • 5. The Future of MobileTagging in the U.S. The Future of Mobile The mobile web is growing at an astonishing rate, and as telecommunications networks and mobile devices get faster, they Tagging in the U.S. offer new opportunities for brands to engage with mobile consumers using QR codes and NFC tags. By interacting with their smartphones, consumers willingly leap into a conversation with brands like never before. To get a glimpse of what mobile tagging with QR codes and NFC tags will look like in the future in the US, Europe and the rest of the world, one just needs to look at Japan. In Japan, mobile tagging has been used by marketers for many years. As of July 2011, over 3 out of every 4 Japanese adults scan a QR code or tapp an NFC tag every day. QR codes and NFC tags are used in Japan on everything from gravestones, to McDonald’s menus to billboards. The fact is, mobile tagging is a part of everyday life in Asia and it is just a matter of time before it becomes main stream in the U.S. Most experts agree that marketers that develop strong mobile engagement ecosystems now, will be the market leaders of the future.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 4
  • 6. Mobile with NFC Mobile with NFC What is NFC? NFC (short for Near Field Communications), is a short range wireless RFID technology that makes use of interacting electromagnetic radio fields instead of the typical direct radio transmissions used by technologies such as Bluetooth and Wi-Fi. It is meant for applications where a physical touch, or close to it, is required in order to maintain security. NFC is the emerging technology behind Google’s Android Mobile Wallet application. Soon all smartphones will be enabled with NFC. NFC Mobile Marketing Mobile marketing with NFC is frictionless. NFC enabled smartphones and tablets can effortlessly exchange digital information between devices or from external NFC (passive RFID) tags. NFC mobile transactions simply involve tapping or waving a mobile phone that is equipped with an NFC reader in front of the NFC hot spot or Smart Poster at a close range to produce instant results. Nokia estimates that NFC-based payment transactions alone are expected to reach $670 billion by 2015. But NFC can be much more than mobile payment for marketers. Near Field Communication simplifies web content delivery and enhances consumer interaction in the physical world with frictionless exchange. Marketing with NFC is the newest way to connect brands with their audience using digital hyperlinks in the physical world. Examples of effective NFC mobile marketing applications include: • Sweepstakes entry – NFC tags that encourage sign-up-to-win and exclusive offerings. • Coupon redemption – NFC tags contain mobile coupons. Targeted shopping information - NFC tags that deliver product availability, information and nearby locations. • Social sharing and following - NFC tags that automatically share and like on Facebook and Twitter. • Mobile Payments - NFC tags that allow tap-to-pay applications.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 5
  • 7. What is a QR Code? What is a QR Code? A QR Code is a 2-dimensional barcode. Created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR code is the single most popular type of two-dimensional barcodes. The QR code was designed to allow its contents to be decoded at high speed. The term QR is derived from “Quick Response”. When read by a QR code reader on a smartphone, the phone’s browser will be directed to the programmed information embedded within the code. QR codes can embed web addresses, phone numbers and other text information. They create shortcuts to make it easy to engage smartphone users. A QR code scan provides a seamless connection to whatever is embedded in the code. QR Codes are used on signs, magazines, billboards, buses, business cards, product displays or just about any other visual media. Mobile tagging with QR codes is the fastest way to link physical objects to the digital world. Information has never been easier to engage with or share.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 6
  • 8. Framing QR Codes Framing QR Codes QR code framing is a unique way to incorporate into your advertising to enhance engagement and curiosity of your QR code while separating the code from the ad’s artwork. By putting a frame around your QR code you can call attention and give it a customized look. This is not to be confused with “Designer QR codes” or actual QR code manipulation. Framing the QR code also offers a creative way to integrate instructions and call to actions for scanning the code. They can give the viewer added information to behind what they are going to be scanning. QR code “Frames” could be a big step forward in the evolution of QR (Quick Response) communication because they expose the creative possibilities of code usage in print advertising.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 7
  • 9. Custom QR Codes Custom QR Codes Custom QR codes are a way to separate QR codes from all others. By manipulating a QR code, eye-catching artwork can be created to grab the attention of smartphone users. People may be more inclined to scan a QR code that illustrates what’s behind it. Placing the company logo inside the QR codes or changing the color, can separate the custom QR codes from the thousands that are genarated. By creating custom QR codes, companies can create recognition so users will remember the QR codes and scan them again.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 8
  • 10. Top 10 Things to Know About Mobile Tagging with QR Codes Top 10 Things to Know About 1) The mobile web is distinctly different than the desktop Mobile Tagging with QR Codes web. Great content that is built for mobile tagging and delivered through QR codes must be designed for the mobile user experience. Properly formatting content to fit all Smartphone screens and browsers seems obvious, but as simple as this concept is, it is often overlooked. Because of this, just generating a QR code that sends the user directly to a non-mobile webpage destination is unacceptable. Screen size differences are just one consideration for a great mobile experience. Perhaps more important is time. Time it takes to download content. Time needed to drill down for more information. Time it takes to execute calls to action. And time the mobile user is willing to give the engagement. When scanning QR codes, most users are time constrained and thus have a built in short attention span. Special note: Encourage quick transactions such as coupon signups, geo mapping, and Facebook “likes” within your mobile tagging landing pages. Special consideration should be paid to the context. This is what separates mobile tagging content and QR codes from regular desktop web browsing. Large buttons and simple “touch” navigation are crucial to user experience. Keep pages informal and 2-way by embedding Twitter profiles, commenting, and contest form signups. Also, position the call, email and vCard buttons close by. A typical smartphone screen is 2” x 3”. Make the most of that real estate.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 9
  • 11. Top 10 Things to Know About Mobile Tagging with QR Codes Top 10 Things to Know About 2) Mobile optimized content is important, but context is king. Mobile Tagging with QR Codes As mentioned in #1 above, time plays an important role in a great (continued) mobile user experience. But even with mobile optimized content that is quick and takes little time to navigate, a user’s view of efficient time spent cannot be measured without putting the mobile content in context with the experience. It is important to make sure content “fits” the scan event. For example, a scan going directly to a facebook fan page does not fit unless the print message lets the user know that is where they are going. Mobile users expect content that is in context to what the anticipated experience is. If a user thinks they are scanning a code for special discounts or coupons, the content better deliver. Out of context content discourages future scanning and engagement while proper context and a great user experience is the seed for a brand / consumer relationship that fosters a viral message through sharing. Deliver value anywhere possible. This is all about content and context. What is value and where can it be delivered? This is the million dollar question and the answer is evolving. The mobile environment is a swirling terrain with unlimited possibilities. Value doesn’t need to always come from monetary reward like coupons but rather can be the exclusivity of the information related to the environment. The Yankee Group has coined this as the ‘anywhere’ era of web content because today’s content can be consumed anywhere from a web-enabled mobile device. Create and deliver content and offerings that makes sense to your market and help shoppers make honest buying decisions related to their location. Give customers the feeling of instant education gratification. If it’s a magazine, consider the readers of that magazine and offer exclusives to target content around that group of readers. It’s not a good idea to have a QR codes lead directly to a video. For instance, if a user accesses that video while in a noisy environment they may not be able to view or listen to that video. What would be more powerful is to create a landing page where the user can select content that can be read while in the noisy and also include a link to that video for future viewing Change mobile tagging content often.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 10
  • 12. Top 10 Things to Know About Mobile Tagging with QR Codes Top 10 Things to Know About 3) Mobile Social sharing fulfills basic human needs. Mobile Tagging with QR Codes Sharing content (photos, links, status updates, opinions, location (continued) ect) over the desktop PC web has become increasingly popular over the last 7-10 years. Sharing content over the mobile web is still pretty new, but shows explosive potential as phones get faster at browsing and scanning QR codes. Research shows that once users use a mobile device for social media, that becomes the preferred interaction device of choice. Use sharing as a motivator to scan. We’ve already seen the popularity of text messaging (texting) and Twitter (tweets) status updates which are both mobile born forms of communication and sharing. Your mobile tagging web pages need to be easy to share “on the go”, shopping galleries, product pages, instructions ect. and also easy to share on (e.g. comments, ratings). Encourage mobile tagging users to share your content on Facebook, Twitter or email by giving them the opportunity. Today this interaction can take place literally anywhere. Important Note: Make sure that mobile content can be accessed on a desktop browser. Content is often shared from a mobile device but accessed through a desktop web portal. Mobile to desktop sharing is very prominent and needs to be considered. 4) New Smartphone users are born every day. Literally 100 thousand of them! It’s easy to be discouraged by low scan numbers in the early stages of your mobile tagging efforts. Don’t be. Mobile marketing is about telling your story thru a series of conversations. Remember that results are cumulative. They start with the first scan and will build to lasting relationships with your users. Every new user is a relationship that you wouldn’t have had without mobile tagging and it’s important to remind yourself of that. The growing list of consumer proselytized smartphones like the Iphone 4S, Evo 3D, Droid and Nexus S are an obvious indication that the demand for the mobile web is only skyrocketing. Focus on building a dynamic experience and users will come. Every engagement you get by a mobile user scanning one of your QR codes is a connection far beyond any traditional marketing thought to date. This is the first step in a new relationship. Some of your consumers are converting from function phones to smartphones every day!Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 11
  • 13. Top 10 Things to Know About Mobile Tagging with QR Codes Top 10 Things to Know About 5) What’s behind the QR code is most important. Mobile Tagging with QR Codes Put first things first. Focus on user experience over QR code (continued) aesthetics. Flashy, designer QR codes can boost QR code campaigns by building buzz and identity. However, it’s early in the game and consumer recognition is still relatively low, so don’t spend too much time trying to make your code look cool. Customized designer QR codes can’t be duplicated near as efficiently for robust tracking in different applications. It gets tricky if you run a nationwide magazine campaign with 6 splits, It is important to understand that it is smart to have a separate QR code for each split in each magazine. 6) QR Codes are here to stay. No doubt about it. They fascinate people. There has been an ongoing debate between marketers on Twitter and Gizmodo about whether QR codes will hit “mainstream” in the U.S. The answer is a resounding YES. There isn’t a better visual prompt than a QR code to engage mobile users to take action on their phone in the physical world. Technologies that take a healthy long time to develop into mainstream culture (as QR has in the U.S), usually don’t go away quickly. Especially when they’re connected to such an enormous segment like mobile. Scanning QR codes will be popular for years to come. There are several catalysts driving mobile web consumption that will co-exist effectively in the future. Augmented reality and NFC will only fuel QR codes and mobile tagging. Over the next 5 years, QR codes will develop into the most universally recognized prompt for mobile web use in the world. You can bank on it. Ignore this fact at your own peril. 7) QR codes are the only universal 2-D barcode used worldwide. QR codes are the only OPEN and globally used 2-D barcode and therefore friendly to entrepreneurs and innovators worldwide. There are several codes that fall into the “2-D Barcode” family with QR codes, but are NOT actually “QR codes”. The QR code is widely known for its three squares in the corners of the code. Microsoft Tag, Scanlife’s EZ code and JagTag are often called QR codes when they are not.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 12
  • 14. Top 10 Things to Know About Mobile Tagging with QR Codes Top 10 Things to Know About Proprietary codes really aren’t that cool. The big problem with these Mobile Tagging with QR Codes proprietary codes is that they can only be read by their propriety app which has fragmented the entire 2-D barcode sector. So “QR code” (continued) readers can’t scan Microsoft Tags, ect. Last we checked there were over 80 different applications (not including the dozens of retailer apps with QR code readers) that read QR codes, and none of them could read the Microsoft Tag App. Do you get it? Yes QR codes are strange looking, but they scream “scan me” and that makes them valuable and internationally recognized. 8) Instructions are important. Keep in mind that a majority of users are still “first timers”. Make it easy for them to download a QR code reader specifically for their smartphone operating system. This is crucial. A couple of effective methods are being used to help develop more users so they can scan QR codes. A lot of marketers use short codes that can be easily texted and responds with a link back to the user that will lead them to where they can download a QR code reader. Another method is to provide a short URL (like QRreader.mobi) that users can type into their mobile browser and retrieve a reader. The landing page should be set up to visually guide people to the correct app with icons for each OS (Apple, BB, Android, Windows, and Nokia). Once Facebook updates their app with a QR code reader and make it super easy to have a QR reader, scanning will explode. 9) Using a QR code management software platform yields superior results. A typical QR code mobile tagging campaign can utilize 100’s if not 1000’s of unique QR codes to optimize analytic results. Generating QR codes and viewing analytic data from a QR code management software platform is so easy. This is the best way to run efficient and influential QR code advertising campaigns. The advantage to this is having a complete platform making it simple to build, organize, deploy and track 100’s of custom mobile landing pages and QR codes all under one platform. Advertising campaigns that are robust in nature can target mobile content to publications, retailers, T.V. and the web. 10) Mobile tagging and engagement is fun! It is the dawn of a new day. Connecting mobile web content and offerings to existing physical print media is an incredible concept. QR codes are bridging stagnant and impotent Medias into virile and viral mobile engagement. The new forms of communication harnessed by the smartphone device equate to new opportunities to connect with your customers. Most marketers get goose bumps just thinking about the possibilities!Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 13
  • 15. Mobile Tagging Site Studies Campaign TAG Heuer Watches Sector: Watches QR Code Touch Points: Magazines, Newspapers, Direct Mail, In-Store Signage TAG Heuer is a manufacturer of luxury swiss watches. The TAG Heuer mobile proposition lets smartphone users to browse the entire collection. A series of landing pages were created to provide context to information show in ads using QR codes. All information is available within 3 clicks. The mobile content was constructed so as to be able to copy and customize for retail partners.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 14
  • 16. Mobile Tagging Site Studies Campaign Commercial Real Estate Coldwell Banker Sector: Real Estate QR Code Touch Points Outdoor Signage, Indoor Signage, Brochures A local Coldwell Banker Broker uses it’s mobile website to give prospective buyers more information about properties. Links to embedded walk-thru videos, room by room pictures, floor plans, map to property and easy call to action buttons to contact brokers. Also are links to mobile property search and local newspaper. All information within 3 clicks.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 15
  • 17. Mobile Tagging Site Studies Campaign Stubbs Restaurant Austin, TX Sector: Restaurants QR Code Touch Points: City Maps, Signage, Stickers, Newspaper Ads Stubbs BBQ is a legend in Texas. It’s more than a restaurant. Stubbs is a feel good purveyor of great food and sponsor of top tier music. The Stubbs mobile tagging site lets patrons peruse its entire menu and has a link to the latest Stubbs’ sponsored concert schedule. Want a kickin’ Stubbs t-shirt or snazzy cooking apron? Stubbs’ mobile makes them easy to order right from your smart phone. World class BBQ. World class mobile site.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 16
  • 18. Mobile Tagging Site Studies Campaign Marriott Courtyard Sector: Hotels QR Code Touch Points: Signage, Magazines, TV, Direct Mail, Business Cards, Billboards The Marriott Courtyard mobile website is customized by individual property. The local property uses QR codes in its adverting materials and provides a quick portal to information about their hotel and links to contact information, maps and reservations. All information is available in 3 clicks or less.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 17
  • 19. Mobile Tagging Site Studies Campaign Serta Sector: Mattresses QR Code Touch Points: In-Store Signage, Trade Advertising Materials, Product Tags Choosing a mattress can be quite daunting. The Average consumer changes mattresses only once every 15 years, so the decision can be a very important one. The Serta mobile website helps mattress shoppers choose the right mattress to get the best night sleep. The site smoothly and seemlessly flows between the different information topics and has proven to be a great tool for consumers when shopping for a mattress. All information is accessable within 3 clicks or less.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 18
  • 20. Mobile Tagging Site Studies Campaign B/E Aerospace Sector: Aerospace Industry Supplier QR Code Touch Points: Trade Magazines, Direct Mail, Trade Show Materials B/E Aerospace is the largest manufacturer of aircraft cabin interior products for commercial airliners and business jets. The marketing challenge for B/E Aerospace evolves around rising above the clutter of Aerospace trade advertising. The B/E Aerospace mobile website helps its audience get quick and useful information about their products. QR codes were used in different advertising materials and created industry buzz and awareness.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 19
  • 21. Mobile Tagging Site Studies Campaign National AdvertisingAlbert’s Diamond Jewelers Sector: Jewelry QR Code Touch Points: Magazines, In-Store Signage, Promotional Flyers Gems One is one of the largest jewelry manufacturers in the United States. The Gems One mobile module features over 250 pieces of jewelry and reflects the offering in their 2011 Jewelry Fashion Guide catalog. The entire site was designed to be able to be customized for retail partners. All 250 styles can be accessed within 3 clicks or less.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 20
  • 22. Mobile Tagging Site Studies Campaign Johnston & Murphy Sector: Shoes & Clothing QR Code Touch Points: Magazines, Direct Mail, In-Store Signage Johnston & Murphy uses QR codes to direct shoppers to more information and reviews about their new XC4 comfort collection. The site has links to their e-commerce store so customers can place orders right from their smartphones.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 21
  • 23. Mobile Tagging Site Studies Campaign Tissot Sector: Watches QR Code Touch Points: Magazines, In-Store Signage, Event Signage Tissot teamed with Danica Patrick and her NASCAR racecar for 2 difference races. The Tissot mobile website for Danica included links to information about her races and the Tissot watches she wears. Tissot not only uses QR codes in advertising placed around the track and advertising associated with the races, but also placed a special code on the hood of her racecar.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 22
  • 24. Mobile Tagging Site Studies Campaign Hendrick Cary Auto Mall Sector: Automotive QR Code Touch Points: Newspaper, Signage, Car Stickers Hendrick is the largest auto dealership in their market. Hendrick is using QR codes to enable buyers with an easy link to more information about different car models. All information is within 2 clicks of the landing page.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 23
  • 25. Mobile Tagging Site Studies Campaign Couture Jewelry Show Sector: Trade Shows QR Code Touch Points: Event Signage, Mobile Show Guide Couture is the premium jewelry trade show in the industry. The Couture mobile show guide helps attendees find new products and exhibitors. The “find an exhibitor” function links to each exhibitor for easy contact and product info. All information within 3 clicks.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 24
  • 26. Mobile Tagging Site Studies Campaign Dunlop Racket Sports Sector: Sporting Goods QR Code Touch Points: Signage, Product Tags, Magazine Ads Dunlop is one of the leading brands of racket sports products in the world. The Dunlop mobile website helps tennis enthusiast learn about the different Dunlop tennis rackets and guides them in choosing the right tennis racket for their needs. The site includes images, information, text, and embedded videos of different products. All information is available in 3 clicks or less.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 25
  • 27. Mobile Tagging Site Studies Campaign Diamonds & Dials - Tissot Sector: Jewelry Store QR Code Touch Points: Store Front Signage, Newspapers Located on 34th street directly across from Macy’s Herald Square, retailer Diamonds & Dials teamed with luxury Swiss watch brand Tissot for a monthly “register to win” sweepstakes. Each month, smartphones users are encouraged to enter to win a free Tissot watch by scanning QR codes placed on store signage and newspaper ads.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 26
  • 28. Mobile Tagging Site Studies Campaign Pretty Young Thing Sector: Hair Styling Products QR Code Touch Points: Packaging Pretty Young Thing (PYT) developed this mobile website to enable consumers in being able to engage with the brand from its product packaging. QR codes placed directly on product packaging helps smartphone users shop PYT products. Discover the latest hair styling trends, watch “how to” videos and interact thru social media. Using different QR codes for each product packaging used lets the PYT marketing team track the different product engagements with analytics that can make future marketing decisions more effectiveMobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 27
  • 29. Mobile Tagging Site Studies Campaign Seiko USA Sector: Watches QR Code Touch Points: Magazine Ads, Instore Signage The Seiko mobile site includes watches within their Sportura collection. By scanning the QR codes placed within magazine ads or instore signage, smartphone users can view more information on the watch in the ad and also shop other watches in the collection. Users can also read about Landon Donavan, one of Seiko’s ambassadors and join the Seiko USA mailing list for future newsletters and updates. All information is available within 3 clicks or less.Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 28
  • 30. QR Code Tracking With Analytics QR Code Tracking A professional QR code mobile tagging advertising campaign with Analytics can utilize 100’s if not 1000’s of unique QR codes for optimum analytic results. Tracking QR codes and mobile websites from a QR code management software platform makes this process simple. With the right mobile tagging analytics program, you should be able to track: • Geographical Location • Page Views • Social Shares • Sign Ups • Landing Page • Unique Sessions • Code ID’s • Device Access and more...Mobile Tagging Defined Future of Mobile Tagging Mobile with NFC What is a QR Code? Framing QR Codes Custom QR Codes QR - Top 10 Things to Know Mobile Tagging Site Studies Tracking and Analytics 29