Q3. What have you learnt from your audience feedback?
Sources used for Audience FeedbackI uploaded my main product and ancillary texts (CD design and magazine advert) onto social networkingsites such as Facebook, YouTube and Twitter. They allowed me to engage with my potential targetaudience. I was able to upload the video from YouTube on the other sites as this brought favourablepublicity to the product as the audience could recognise the product and watch it either on Facebook,Twitter or YouTube.
Another way data and feedback was obtained was through discussion about thevideo with other media students. This proved to be successful as I was able to getconstructive critical feedback about technical aspects of the video.After having advertised the video on social networking sites, members of thepotential target audience were asked to fill out a short questionnaire. Questionswere asked to be scored out of 5.Sample questions Does it meet the brief? Does it employ technical skill? Does it show creativity and imagination? Does it employ appropriate media language (conventions)? Does it show a high degree of finish?
Positive aspects:The transitions are professionally executedLip syncing is in time ving continuingly mo “I like the use of the e end” shots towards th “I like the video , my favourite b at the begging it has to be when the came if head is turnin ra moves as g around.Improvements that need to be made:A small number of individuals in the class found the narrative slightly confusing andas a result the twist at the end was not instantaneously recognised.Have a medium shot at the end making it easier for audiences to recognise thechange of characters.The scene of the artist playing the piano was slightly out of timeThe fireplace scene is to dark some good, however “As a whole the video is ark.” parts are a bit d “I would have like to see mo re ha ppy memories”I then analysed the feedback obtained and then implemented the necessary changes toimprove the video. Unfortunately due to time constraints we were unable to make allthe relative changes.
The changes we were able to make:As a result of a minority of the focus group not fully understanding thenarrative a zoom was added to the end, helping to emphasise the change incharacter. We attempted to re shoot this particular scene which proved to bedifficult as the originally shot on a different location and due to timerestraints were unable to revisit this location. We then attempted to re shootthe scene within the school premises but the artist was unaware of thechange and therefore did not have the correct outfit which resulted in scenenot being shoot again. This hindered us in making the change to the exactrequirements of the focus group but were able to make the narrative clearerby editing a zoom in.The focus group felt that the timing of the piano scene was not in sync, asthe scene was originally shot with school it was easy to re-film. We were ableto do this on the very same day allowing more time for editing.
After implementing the necessary changes to the video it was then posted on YouTubeinoder to gain receive further feedback.
I posted my CD cover and magazine advert on to Facebook inorder to gain feedback from a wide variety of audience.
Positive aspects: bits are in “I like that some are in black and colour and some “Love it “love that fact the advert is white” “The te catches my e ye” so bright reall y really lephone bo h x Londo elps you to is cool, n arti tell sh st.” e is aImprovements : e ad dressing th t directly “Som“T h e artist is no e t e st is uncaudience” “the text over power s the l e a r” ver” image on the back coFrom the feedback received I learnt that the audience liked my CD cover and Magazine advert andfound it effective in marketing the music video. The majority of them said that if they saw theadvert in a magazine it might prompt them to buy the album, as they felt the colours used werevibrant and eye catching. This shows me that my ancillary product has acted as a useful marketingtool in promoting the artist and her music.However if I were to redesign my CD cover I would change the main image as the artist is notdirectly addressing the audience, therefore it is not as engaging.The selected image for the CD back cover was very populated and therefore difficult to lay textover, as it became very unclear to read.If I were to change the magazine advert I would find the font used to write ‘telephone’ ontelephone boxes and write the artist name in same font, I would also try and incorporate moresimilar features to the CD cover making them seem more like one single entity
Primary Research- Quantitative and Qualitative
This is a sample of thequestionnaire that was sent out to 20 potential customers. I asked for their feedback on the CD artwork, video and the magazine advert. It was an important part of my quantitative research as it hasallowed me to make graphs and charts to form a clear understanding of whether the CD cover and magazine album act as an effective marketing tool.
Q1-After watching the video do you think the codesand conventions suited a video of the Pop/RnB genre? From this question I am able to come to the conclusion that the forms and conventions used in my video adhere to that of a real Pop/RnB video.
Q3-Do you think the CD cover and magazine advert act as an effective marketing tool? In this question I am able to see whether or not my ancillary products achieve their aim which is to act as a marketing tool.
Q5-What do you like most about the CD cover and advert In this question I asked what the audience preferred about the magazine advert and CD cover. The majority of people said that they preferred the picture more than the colour. Some people also went on to explain that it was because the artist was attractive (mainly by the males) and the background was appealing.
Q8-If you saw the magazine advert would itprompt you to buy the album or view the video? I asked if they would consider Finally, would you watch the watching our music video if they music video after seeing the advert or CD cover? saw the advert or CD cover or magazine advert. The majority of the focal group answered yes and we were so pleased with that end Yes No result. Therefore, I have realised that our ancillary texts have marketed and promoted our music video successfully to the extent that our target audience would watch our video and raise its popularity.
For one of my questions I asked auidences what music/radio channels do you think the music video would be shown on? 80% of the audience said that the music video has the potential to be shown on MTV base but 20% of the audience believed that our music video couldn’t make it on MTV Base because the artist has a independent label and would need to move into mainstream for the music video to become a blockbuster hit on the music channel The audience feel that the song has the potential to be played on air. BBC Radio 1 specialises in rap/grime music and it is a mainstream radio channel which gives the potential for the artist to become recogniseable.
Our focus group said that our music video will not be shown on thismusic channel as a pop/rnb video would not sell on a dance channel asthis channel is for dance anthems an as a group, we know that ourtarget audience would not watch this particular channel.Capital Fm is one of the biggest hit music stations in London. A highnumber of the target audience said that the song could be played on thisradio channel. The majority of our target audience listen to this radiostation, therefore benefiting us by it being played alongside othermainstream artists allowing us to reach our target audience.
What I learnt from my feedback overall?• Audience feedback is essential in order to see how the potential audience will respond to the media project.• Overall, I am very pleased with the feedback received from my target audience, as the majority of it was positive. The small amount of negative feedback recieved was good as we had a clear idea of how to improve the clip. The negative feed back was mainly a result of time, equipment, planning, and adverse weather conditions.• I feel that through the process of receiving feedback on my music video I have learnt a lot about how to make good quality videos. I have also learnt that audience feedback has been essential for the success of the video.• I wanted to ensure that the audiences needs and wants were met, as this can help in the sale of higher consumption units, and favourable publicity for the media product.• From this experience the most valuable lesson learnt is planning and research is essential prior to shooting. Valuable time was wasted as a result and could have been better spent on editing thus increasing the productivity of the overall project. Better planning would allow all members of the group to have a clear understanding of the processes and techniques required to achieve the quality required. This stage is vital as the audience have to be able to follow the narrative.